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Manuka Honey Face Mask

Fail

The top 5 brands take 99% of clicks, so Manuka Honey Face Mask is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$882K/yr699K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
68%top-5 click share · 6 brands · 617 sellers

Flapen Score

Manuka Honey Face Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Manuka Honey Face Mask is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manuka Honey Face Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Manuka Honey Face Mask 699K times last year and spent an estimated $882K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Jun–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 699K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $882K a year.

Searches, last 12 months
699K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
7.2%
Market size, estimated
$882Ka year
Peak month
November2.9× the quietest month
Top search term
tgin honey miracle hair mask102K searches a year

02 · Price

A sale here is worth $17.61.

Listings sell for $17.61 on average, from $8.67 to $36.58. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $17.61 that is $26K to $35K a year per listing.

Average price
$17.61inside the $15 to $100 sweet spot
Price range
$8.67–$36.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$26K–$35K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #327 within Hair Masks. It carries 5,604 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#327in Hair Masks
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
5,604per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Manuka Honey Face Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

617

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 229%
  • Brand 317%
  • Brand 49%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Manuka Honey Face Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun, Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Manuka Honey Face Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tgin honey miracle hair mask102K/yr
  • cholesterol hair conditioner40K/yr
  • queen helene cholesterol32K/yr
  • shea moisture hair mask77K/yr
  • shea moisture manuka honey51K/yr
  • hair cholesterol25K/yr
  • camille rose deep conditioner39K/yr
  • shea moisture deep conditioner38K/yr
  • camille rose algae renew deep conditioner27K/yr
  • tgin hair mask31K/yr

Reviews and returns

What reviews say buyers love and hate about Manuka Honey Face Mask

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.7%of orders come back
“Not fond of smell”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Manuka Honey Face Mask questions

Answered from the same tracked data.