Is manscaped razor blades profitable to sell on Amazon United States?

The niche generates $139K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (42/100).

How competitive is the manscaped razor blades niche?

5 brands and 55 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in manscaped razor blades?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Thickness. The return rate is 0.2%.

When does demand for manscaped razor blades peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the manscaped razor blades niche?

Listings span $4.69–$29.20; the average listing price is $14.60 (sweet spot $15–$100). The average incumbent carries 8,363 reviews — the moat a new listing must climb.

manscaped razor blades

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible17.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.60

avg listing price — sweet spot $15–$100

Price range

Good$4.69–$29.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$139K

$139K/yr · 54K searches

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Review moat

Bad8,363

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, manscaped razor blades is a $139K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

manscaped razor blades market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $88K–$117K; units × avg price
Conversion rate: 17.5%
Avg BSR: #117
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 28.6%
Avg brand age: 94 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Van Der Hagen60%
Ajrwiiy14%
SHAVING REVOLUTION14%
Generic10%
ASTRA2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top manscaped razor blades search terms

van der hagen blades31K/yr -4.9%15.9% conv.
van der hagen safety razor10K/yr -6.8%6.0% conv.
van der hagen razor6K/yr +43.1%7.2% conv.
van der hagen razor blades5K/yr -34.6%13.6% conv.
vanderhagen razor blades3K/yr -24.9%13.8% conv.

All search terms

Top manscaped razor blades products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Van Der Hagen Safety Blades 5 Count (Pack of 1)

Van Der Hagen$4.694.7★1,368 rev

Van Der Hagen Safety Razor Kit 110MM Chrome

Van Der Hagen$16.074.4★514 rev

Double Edge Safety Razor Blades for Van Der Hagen 30 Replacement Razor Blades Refills Stainless Steel Razors Blade Refills for Mens Safety and Straight Razors Precise and Clean Shave Only Blade

Ajrwiiy$7.113.7★61 rev

SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count

SHAVING REVOLUTION$9.874.5★24,051 rev

Van Der Hagen Mens Traditional Safety Razor Kit (includes 5 blades) for a close shave in Chrome

Van Der Hagen$16.414.4★1,871 rev

Newest

by launch date

V D H Super Stainless Double Edge Razor Blades 20 Count (2-Pack of 10) - Comfortable Shave

Generic$17.495 rev

8mo ago

Double Edge Safety Razor Blades 5 Count -PACK 6 - Stainless Steel Razor Blades - Comfortable Shave

Generic$29.204 rev

10mo ago

Double Edge Safety Razor Blades for Van Der Hagen 30 Replacement Razor Blades Refills Stainless Steel Razors Blade Refills for Mens Safety and Straight Razors Precise and Clean Shave Only Blade

Ajrwiiy$7.1161 rev

1y ago

Van Der Hagen Matte Silver TWIST Adjustable Razor

Van Der Hagen$19.8596 rev

3y ago

SHAVING REVOLUTION Double Edge Razor Blades - Mens Safety for Shaving Platinum Japanese Stainless Steel a Smooth Precise and Clean Shave - 50 Count

SHAVING REVOLUTION$9.8724,051 rev

7y ago

What buyers say about manscaped razor blades

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money38%

“good value”

Quality-Overall19%

“They continue to be a good quality blade”

Durability9%

“Durable works with older shave handles”

Advertised Vs Actual Product5%

“As advertised”

Soft Feel5%

“they gave me the smoothest shave”

Allergies4%

“No irritation”

Ease Of Use3%

“easy to use”

Size-Overall2%

“They fitted easily into my safety razor”

Suitability Combination Skin2%

“I have soft skin”

Efficiency1%

“Works well”

What buyers complain about

Quality-Overall35%

“the quality control is just not there”

Advertised Vs Actual Product9%

“NOT AS PICTURED”

Thickness6%

“still very thick on the sides”

Ease Of Use4%

“Not even good enough for one use”

Sensitivity-Overall4%

“Not for sensitive skin”

Durability4%

“Last box lasted 10 years of shaves”

Skin Health4%

“absolutely destroyed my face”

Comfort-Overall3%

“Horribly uncomfortable”

Lather2%

“but adding a thicker lather tends to reduce that”

Functionality-Overall2%

“Dulls very quickly”

Top return reasons

Size-Overall25%

Advertised Vs Actual Product19%

Functionality-Overall10%

Defective Material/Parts6%

Damage/Burn Hair6%

Value For Money6%

Quality-Overall5%

Compatibility-Overall4%