Manscaped Razor Blades

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

17.5%

Market size, estimated

$139Ka year

Peak month

December1.8× the quietest month

Top search term

van der hagen blades31K searches a year

Listings sell for $14.60 on average, from $4.69 to $29.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $14.60 that is $7K to $11K a year per listing.

Average price

$14.60under the $15 to $100 sweet spot

Price range

$4.69–$29.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

0.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #117 within Men's. It carries 8,363 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

28.6%

Average rank

#117in Men's

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

8,363per listing

Listings tracked

10

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

94 months