Manscaped

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.4M a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

7.3%

Market size, estimated

$19.4Ma year

Peak month

December2.5× the quietest month

Top search term

manscape2.1M searches a year

Listings sell for $58.26 on average, from $16.28 to $96.99. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $58.26 that is $1.2M to $1.5M a year per listing.

Average price

$58.26inside the $15 to $100 sweet spot

Price range

$16.28–$96.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

20,000–25,000

Revenue per listing a year

$1.2M–$1.5M

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #5 within Men's. It carries 21,052 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#5in Men's

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

21,052per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months