Is manscaped profitable to sell on Amazon United States?

The niche generates $19.4M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the manscaped niche?

6 brands and 17 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in manscaped?

Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.7%.

When does demand for manscaped peak?

Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the manscaped niche?

Listings span $16.28–$96.99; the average listing price is $58.26 (sweet spot $15–$100). The average incumbent carries 21,052 reviews — the moat a new listing must climb.

manscaped

Worth a look

Shows a $19.4M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size

Incredible$19.4M

$19.4M/yr · 4.6M searches

Price range

Incredible$16.28–$96.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$58.26

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Review moat

Bad21,052.18

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, manscaped is a $19.4M/yr Amazon United States market (4.6M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

manscaped market data

Units sold / yr: 300K–400K; avg 20,000–25,000/product
Revenue / yr: $17.5M–$23.3M; units × avg price
Conversion rate: 7.3%
Avg BSR: #5
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.2%
Avg brand age: 38 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

MANSCAPED72%
MANSPOT12%
PRITECH9%
MERIDIAN3%
OLOV2%
MAXGROOM2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top manscaped search terms

manscape2.1M/yr -3.5%6.2% conv.
manscaped949K/yr +9.4%5.0% conv.
manscaped lawn mower 5.0308K/yr +8.2%8.5% conv.
manscape trimmer149K/yr +33.2%6.3% conv.
manscaped lawn mower 5.0+203K/yr -8.5%7.6% conv.
manscaped lawn mower112K/yr +4.2%6.8% conv.
man scape shavers for men80K/yr -10.8%5.9% conv.
manscaper53K/yr +2.1%6.4% conv.
man scape51K/yr -6.7%5.1% conv.
man scaped24K/yr +19.9%5.0% conv.

All search terms

Top manscaped products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MANSCAPED The Lawn Mower 5.0 Ultra Groin & Body Hair Trimmer Dual-Head SkinSafe Trimmer & Foil Blades Waterproof Wet/Dry Groomer USB-C Rechargeable with Travel Case Mens Ball Shaver Black

MANSCAPED$96.614.2★9,916 rev

MANSCAPED The Lawn Mower 3.0 Plus Groin & Body Hair Trimmer Updated SkinSafe Trimmer Blade Waterproof Wet/Dry Groomer USB-C Rechargeable Mens Wireless Ball Shaver Tuxedo Black

MANSCAPED$64.024.4★80,523 rev

MANSPOT Manscape Groin & Body Hair Trimmer for Men Electric Ball Pubic Trimmer Shaver Manscape Kit with 4 Guard Replaceable Ceramic Blade Heads Waterproof Wet/Dry Shaver 90 Minutes Shaving

MANSPOT$35.464.3★17,835 rev

PRITECH Manscape Body Hair Trimmer - Waterproof Pubic Hair Ball Trimmer Ceramic Blade Shavers Electric Razors for Men with USB-C Charging Wet/Dry Use Nick-Free Mens Grooming Kits Gifts for Men

PRITECH$16.284.5★1,228 rev

MANSCAPED The Lawn Mower 4.0 PRO - Groin & Body Hair Trimmer Updated SkinSafe Trimmer Blade Waterproof Wet/Dry Groomer USB-C & Wireless Charging Compatible Mens Ball Shaver with Travel Lock

MANSCAPED$81.744.3★43,228 rev

Newest

by launch date

MAXGROOM Manscape All-in-One Body & Pubic Hair Trimmer for Men No-Nick Groin & Ball Shaver Waterproof Mens Electric Grooming Kit with LED Display USB Rechargeable (Black)

MAXGROOM$39.44276 rev

10mo ago

PRITECH Manscape Body Hair Trimmer - Waterproof Pubic Hair Ball Trimmer Ceramic Blade Shavers Electric Razors for Men with USB-C Charging Wet/Dry Use Nick-Free Mens Grooming Kits Gifts for Men

PRITECH$16.281,228 rev

1y ago

MANSCAPED The Lawn Mower 5.0 Ultra Mens & Womens Groin & Body Hair Trimmer Dual-Head SkinSafe Trimmer & Foil Blades Waterproof Wet/Dry Groomer USB-C Rechargeable with Travel Case White

MANSCAPED$96.999,916 rev

1y ago

MANSCAPED The Lawn Mower 4.0 PRO - Groin & Body Hair Trimmer Updated SkinSafe Trimmer Blade Waterproof Wet/Dry Groomer USB-C & Wireless Charging Compatible Mens Ball Shaver with Travel Lock

MANSCAPED$81.7443,228 rev

2y ago

MANSCAPED The Lawn Mower 3.0 Plus Groin & Body Hair Trimmer Updated SkinSafe Trimmer Blade Waterproof Wet/Dry Groomer USB-C Rechargeable Mens Wireless Ball Shaver Tuxedo Black

MANSCAPED$64.0280,523 rev

2y ago

What buyers say about manscaped

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The build quality is great”

Value For Money13%

“Money well spent”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Use8%

“easy to handle”

Efficiency6%

“It works good”

Battery Life5%

“Battery life is awesome”

Charging5%

“Fast charge”

Soft Feel3%

“Really smooth”

Add-Ons/Attachments2%

“The attachments were great”

Durability2%

“Perfect durability”

What buyers complain about

Durability17%

“Does not last”

Charging14%

“Stopped charging”

Quality-Overall13%

“Very low quality product”

Value For Money8%

“A little expensive”

Functionality-Overall6%

“Doesnt work”

Battery Life6%

“Battery life sucks”

Advertised Vs Actual Product3%

“Not as described”

Allergies2%

“Causes crazy irritation”

Suitability Short Hair2%

“Doesnt cut hair very well”

Sensitivity-Overall1%

“This definitely not for skin sensitive”

Top return reasons

Functionality-Overall26%

Advertised Vs Actual Product12%

Charging11%

Suitability Short Hair8%

Value For Money7%

Defective Material/Parts7%

Size-Overall5%

Quality-Overall4%

Damage/Burn Hair3%

Product Condition2%

Common questions

Is manscaped profitable to sell on Amazon United States?: The niche generates $19.4M/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the manscaped niche?: 6 brands and 17 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in manscaped?: Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.7%.
When does demand for manscaped peak?: Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the manscaped niche?: Listings span $16.28–$96.99; the average listing price is $58.26 (sweet spot $15–$100). The average incumbent carries 21,052 reviews — the moat a new listing must climb.