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Mannequin Head with Shoulders

Fail

Shoppers spend an estimated $4K a year here, so Mannequin Head with Shoulders is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$4K/yr48K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
40%top-5 click share · 18 brands · 21 sellers

Flapen Score

Mannequin Head with Shoulders against its category

The dotted line is the Beauty & Personal Care average. Past it, Mannequin Head with Shoulders is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mannequin Head with Shoulders market on Amazon at a glance

Shoppers on Amazon United States searched for Mannequin Head with Shoulders 48K times last year and spent an estimated $4K. The top 5 brands take 78% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
0.1%
Market size, estimated
$4Ka year
Peak month
October1.5× the quietest month
Top search term
mannequin head with shoulders27K searches a year

02 · Price

A sale here is worth $54.16.

Listings sell for $54.16 on average, from $19.39 to $139.55. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $54.16 that is $0 to $5K a year per listing.

Average price
$54.16inside the $15 to $100 sweet spot
Price range
$19.39–$139.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #634 within Wig Head Stands. It carries 642 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
94%
Out of stock, average day
13.1%
Average rank
#634in Wig Head Stands
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
642per listing
Listings tracked
33

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mannequin Head with Shoulders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

17%

  • Brand 140%
  • Brand 215%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (12 brands, 17%)

Demand

Mannequin Head with Shoulders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Mannequin Head with Shoulders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mannequin head with shoulders27K/yr
  • realistic mannequin head10K/yr
  • realistic mannequin6K/yr
  • mannequin with shoulders2K/yr
  • realistic mannequin head with shoulders3K/yr

Reviews and returns

What reviews say buyers love and hate about Mannequin Head with Shoulders

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Advertised Vs Actual Product”
3.3%of orders come back
“False advertising”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mannequin Head with Shoulders questions

Answered from the same tracked data.