Mankind Kenneth Cole

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

+5.0%

Conversion, latest week

6.0%

Market size, estimated

$201Ka year

Peak month

December4.9× the quietest month

Top search term

mankind22K searches a year

Listings sell for $30.18 on average, from $5.19 to $73.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $30.18 that is $8K to $15K a year per listing.

Average price

$30.18inside the $15 to $100 sweet spot

Price range

$5.19–$73.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$8K–$15K

Returns

0.2%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #412 within Deodorants & Antiperspirants. It carries 1,612 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#412in Deodorants & Antiperspirants

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,612per listing

Listings tracked

24

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

67 months