mankind kenneth cole
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$30.18avg listing price — sweet spot $15–$100
Price range
Great$5.19–$73.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,611.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$201K$201K/yr · 111K searches
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mankind kenneth cole is a $201K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mankind kenneth cole market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $181K–$241K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #412
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 5.6%
- Avg brand age
- 67 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
86
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
2%
- AXE47%
- Kenneth Cole35%
- Bath & Body Works11%
- Mattel2%
- Victoria's Secret2%
- Crusellas1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
Top mankind kenneth cole search terms
- mankind22K/yr
- axe black vanilla21K/yr
- sandalwood body spray16K/yr
- mankind kenneth cole15K/yr
- kenneth cole mankind12K/yr
- mahogany teakwood body spray7K/yr
- axe black vanilla body spray3K/yr
- sandalwood body spray for men4K/yr
- teakwood body spray3K/yr
- mankind cologne for men4K/yr
Top mankind kenneth cole products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AXE Fine Fragrance Collection Body Spray Black Vanilla 72 Hour Freshness Aluminum Free 2.9 oz
AXE$5.194.6★119 rev
Kenneth Cole Mankind Eau de Toilette Spray Cologne for Men
Kenneth Cole$63.164.7★971 rev
AXE Fine Fragrance Collection Premium Body Spray Black Vanilla with Orange + Sandalwood with 72H Odor Protection Aluminum-Free 4 oz
AXE$7.584.5★1,968 rev
Bath & Body Works Body Spray for Men Mahogany Teakwood Scent Mens Spray with Long-Lasting Personal Fragrance Warm Woodsy & Masculine Scent 3.7 oz - 1 Pack
Bath & Body Works$13.444.6★3,264 rev
AXE Fine Fragrance Collection Antiperspirant Deodorant for Men Black Vanilla 72 Hour Sweat & Odor Protection 2.6 oz
AXE$5.984.5★370 rev
Newest
by launch date
AXE Fine Fragrance Collection Body Spray 3 Count Black Vanilla 72 Hour Freshness Aluminum Free 2.9 oz
AXE$25.3235 rev
Bath & Body Works Body Spray for Men Mahogany Teakwood Scent with Long-Lasting Personal Fragrance Warm Woodsy & Masculine 3.7 oz - 2 Pack
Bath & Body Works$24.893,264 rev
AXE Fine Fragrance Collection Body Spray Black Vanilla 72 Hour Freshness Aluminum Free 2.9 oz
AXE$5.19119 rev
AXE Aluminium-Free Deodorant Body Spray Travel Size Black Vanilla 6 Pack 72 Hour Odor Protection Orange + Sandalwood 1 Oz Each
AXE$18.997 rev
AXE Fine Fragrance Collection Antiperspirant Deodorant for Men Black Vanilla 72 Hour Sweat & Odor Protection 2.6 oz
AXE$5.98370 rev
Trending
90-day click momentum
Mattel WWE Elite Collection Action Figure & Accessories Premium Live Event Mankind Set SummerSlam Series with Jesse The Body Ventura Build-A-Figure Parts
Mattel$24.784.5★
AXE Fine Fragrance Collection Body Spray Black Vanilla 72 Hour Freshness Aluminum Free 2.9 oz
AXE$5.194.6★
AXE Fine Fragrance Collection Body Spray 3 Count Black Vanilla 72 Hour Freshness Aluminum Free 2.9 oz
AXE$25.324.7★
Kenneth Cole Mankind Eau de Toilette Spray Cologne for Men Aromatic Woody Fragrance Notes of Cardamom Cedarwood Sandalwood Oak Moss Modern + Masculine Scent 1.7 Fl Oz
Kenneth Cole$58.404.4★
Bath & Body Works Body Spray for Men Mahogany Teakwood Scent with Long-Lasting Personal Fragrance Warm Woodsy & Masculine 3.7 oz - 2 Pack
Bath & Body Works$24.894.6★
What buyers say about mankind kenneth cole
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Good value for the price”
“good quality”
“It lasts throughout the day”
“As promised”
“Very Moisturizing,”
“Excellent for everyday use”
“convenient size”
“has a smooth”
“Great antiperspirant”
What buyers complain about
“Chemical scent”
“it doesnt last 5 hrs”
“Waste of money”
“False advertising”
“you might be surprised that this container is smaller”
“Where is your produce quality control”
“Its just weak, and fades fast”
“It is not a healing or highly moisturizing hand cream like Gold Bond's Healing Hand Cream”
“Those awful white marks”
“pits felt irritated”
Top return reasons
Common questions
- Is mankind kenneth cole profitable to sell on Amazon United States?
- The niche generates $201K/yr across 24 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the mankind kenneth cole niche?
- 8 brands and 86 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in mankind kenneth cole?
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.
- When does demand for mankind kenneth cole peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- What does it cost to enter the mankind kenneth cole niche?
- Listings span $5.19–$73.60; the average listing price is $30.18 (sweet spot $15–$100). The average incumbent carries 1,612 reviews — the moat a new listing must climb.