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Manicure Set

Maybe

Returns run at only 0.8% of orders. But the average product has 10,995 reviews to catch up to, so Manicure Set is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$868K/yr759K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
70%top-5 click share · 13 brands · 19 sellers

Flapen Score

Manicure Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Manicure Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manicure Set market on Amazon at a glance

Shoppers on Amazon United States searched for Manicure Set 759K times last year and spent an estimated $868K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $868K a year.

Searches, last 12 months
759K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
7.8%
Market size, estimated
$868Ka year
Peak month
December3.0× the quietest month
Top search term
mens nail grooming kit160K searches a year

02 · Price

A sale here is worth $14.59.

Listings sell for $14.59 on average, from $5.71 to $39.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $14.59 that is $44K to $58K a year per listing.

Average price
$14.59under the $15 to $100 sweet spot
Price range
$5.71–$39.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$44K–$58K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Tools & Accessories. It carries 10,995 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Tools & Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
10,995per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Manicure Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$87K$174K$261K$347K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

17%

  • MINKINH37%
  • Aceoce15%
  • MANSCAPED15%
  • GLAMNE6%
  • Yougai6%
  • Terulltase5%
  • Open — no brand owns it (7 brands, 17%)

Demand

Manicure Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Manicure Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens nail grooming kit160K/yr
  • mens manicure set122K/yr
  • nail clipper set for men52K/yr
  • manicure set men54K/yr
  • mens nail clipper set46K/yr
  • nail kit for men44K/yr
  • men nail clipper set28K/yr
  • mens manicure kit45K/yr
  • mens manicure set with case28K/yr
  • mens nail kit32K/yr

Reviews and returns

What reviews say buyers love and hate about Manicure Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall38%−0.09

Cheap quality

Awful quality

Everything is extremely low quality

Durability11%−0.07

Broke very first use

Falls apart

broke immediately

Size-Overall8%−0.03

This kit is TINY

Too small

A little tight

Strength6%−0.06

Not strong

Cheap and Flimsy

not sturdy

Ease Of Use4%+0.62

overall just was inconvenient to use

Difficult to use

Hard to get out

Love

Quality-Overall35%−0.09

Good quality set

Solid quality

Excellent product

Value For Money16%+1.49

GREAT value

Good Value

Great Deal

Ease Of Use8%+0.62

easy to handle

Easy to store

Easy to use

Advertised Vs Actual Product7%+0.88

As Advertised

Exactly what I ordered

As described

Gifting Purpose6%+0.80

Great Gift

Perfect for gift

Great gift

Return

0.8% Return rate 31% Fixable by listing

Quality-Overall29%▇▇████

Cheap quality

Awful quality

Everything is extremely low quality

Size-Overall20%█▇▇█▇▇

This kit is TINY

Too small

A little tight

Functionality-Overall9%▅██▅▇▇

Doesn't work

they didnt even work well

functionality fail

Defective Material/Parts8%▇█▇███
Advertised Vs Actual Product8%▆█▇▇▆█

FAQ

Common Manicure Set questions

Answered from the same tracked data.