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Manicure Set

Maybe

An estimated 0.8% of orders come back. But the average product has 10,995 reviews to catch up to, so Manicure Set is a Maybe.

Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$868K/yr759K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
70%top-5 click share · 13 brands · 19 sellers

Flapen Score

Manicure Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Manicure Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manicure Set market on Amazon at a glance

Shoppers on Amazon United States searched for Manicure Set 759K times last year and spent an estimated $868K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $868K a year.

Searches, last 12 months
759K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
7.8%
Market size, estimated
$868Ka year
Peak month
December3.0× the quietest month
Top search term
mens nail grooming kit160K searches a year

02 · Price

A sale here is worth $14.59.

Listings sell for $14.59 on average, from $5.71 to $39.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $14.59 that is $44K to $58K a year per listing.

Average price
$14.59under the $15 to $100 sweet spot
Price range
$5.71–$39.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$44K–$58K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Tools & Accessories. It carries 10,995 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Tools & Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
10,995per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Manicure Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

19

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

17%

  • Brand 137%
  • Brand 215%
  • Brand 315%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 17%)

Demand

Manicure Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Manicure Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens nail grooming kit160K/yr
  • mens manicure set122K/yr
  • nail clipper set for men52K/yr
  • manicure set men54K/yr
  • mens nail clipper set46K/yr
  • nail kit for men44K/yr
  • men nail clipper set28K/yr
  • mens manicure kit45K/yr
  • mens manicure set with case28K/yr
  • mens nail kit32K/yr

Reviews and returns

What reviews say buyers love and hate about Manicure Set

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Manicure Set questions

Answered from the same tracked data.