mango lip balm
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good$4.72–$41.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad22,329.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad$32K$32K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, mango lip balm is a $32K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mango lip balm market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $50K–$62K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #832
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 39%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
80
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Burt's Bees58%
- LANEIGE21%
- ChapStick6%
- e.l.f.6%
- NIVEA4%
- Ruby Kisses3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -3.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Top mango lip balm search terms
- mango lip balm13K/yr
- burts bees lip balm mango5K/yr
- burts bees mango lip balm5K/yr
- burts bees mango5K/yr
- mango chapstick6K/yr
- laneige mango4K/yr
- mango lip gloss4K/yr
- mango laneige2K/yr
Top mango lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moisturizing Lip Balms 2 Pack - Mango 2/0.15 Ounce (4.25 g) Balm
Burt's Bees$5.694.8★48,907 rev
LANEIGE Lip Glowy Balm: Sheer Tinted Lip Treatment Balm Tube with Shea & Murumuru Butters for Hydrating Moisturizing Glossy Non-Sticky Shine Berry | Korean Skin Care Mango
LANEIGE$14.894.6★510 rev
Burts Bees Moisturizing Lip Balm Mango 0.15 oz (Pack of 4)
Burt's Bees$13.354.7★21,195 rev
Burts Bees Moisturizing Lip Balm Mango 0.15 oz (Pack of 12)
Burt's Bees$26.564.8★58 rev
Burts Bees 100% Natural Moisturizing Lip Balm (Superfruit)
Burt's Bees$10.184.8★118,049 rev
Newest
by launch date
Glossier Balm Dotcom Lip Balm & Universal Salve Mango Tropical Peach Tint
Glossier$15.28185 rev
Chapstick Lip Balm Mango Sunrise 6-Pack Sweet Fruity & Tropical Moisturizer for Dry Lips 0.15 Oz
ChapStick$13.133 rev
LANEIGE Lip Sleeping Mask: Hydrating & Nourishing Korean Overnight Lip Treatment Mask with Shea Butter Vitamin C & Murumuru Antioxidants For Flaky Dry Lips | Korean Skin Care Peach Iced Tea
LANEIGE$20.32396 rev
eos Flavor Lab Secret Menu Lip Balm - Peach Yuzu Limited-Edition Moisturizing Hydrating for Dry Lips Variety Pack 0.14 oz 2-Pack
eos$4.834,041 rev
e.l.f. Squeeze Me More Lip Balm Duo Moisturizing Balm For A Sheer Tint Of Color Made With Hyaluronic Acid Vegan & Cruelty-Free Mango & Watermelon
e.l.f.$8.5126,453 rev
Trending
90-day click momentum
Burts Bees Mango Moisturizing Lip Balm Blister By Burts Bees for Unisex - 0.15 Oz Lip Balm 0.15 Oz
Burt's Bees$5.464.7★
Glossier Balm Dotcom Lip Balm & Universal Salve Mango Tropical Peach Tint
Glossier$15.284.5★
Burts Bees 100% Natural Moisturizing Lip Balm Mango Beeswax & Fruit Extracts - 12 Tubes
Burt's Bees$41.094.7★
Chapstick Lip Balm Mango Sunrise 6-Pack Sweet Fruity & Tropical Moisturizer for Dry Lips 0.15 Oz
ChapStick$13.135.0★
Burts Bees Moisturizing Lip Balm Mango 0.15 oz (Pack of 4)
Burt's Bees$13.354.7★
What buyers say about mango lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Softens and moisturizes”
“cute scent”
“Good quality”
“It is creamy and nice”
“Good price”
“The colors make your lips look good”
“Exactly what you need”
“Gift”
“The texture is smooth”
“My favorite chap stick”
What buyers complain about
“small tube”
“In Colorado it is very dry”
“Very lightly scented”
“it's not always affordable”
“i am not a fan of the stickiness”
“It's not thick”
“I haven't scrutinized the ingredients”
“Not as good as another brand and way expensive”
“I wouldnt buy it again be a use of the texture”
“Doesnt last”
Top return reasons
Common questions
- Is mango lip balm profitable to sell on Amazon United States?
- The niche generates $32K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the mango lip balm niche?
- 8 brands and 80 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in mango lip balm?
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Smell. The return rate is 0.4%.
- When does demand for mango lip balm peak?
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the mango lip balm niche?
- Listings span $4.72–$41.09; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 22,329 reviews — the moat a new listing must climb.