Mango Lip Balm
FailShoppers spend an estimated $32K a year here, so Mango Lip Balm is a Fail.
- Flapen Score
- 35 / 100Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 4835
- Market size
- $32K/yr44K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 80 sellers
Flapen Score
Mango Lip Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Mango Lip Balm is stronger. Inside it, weaker.
Market
The Mango Lip Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Mango Lip Balm 44K times last year and spent an estimated $32K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $32Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- mango lip balm13K searches a year
02 · Price
A sale here is worth $12.45.
Listings sell for $12.45 on average, from $4.72 to $41.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.45 that is $3K to $6K a year per listing.
- Average price
- $12.45under the $15 to $100 sweet spot
- Price range
- $4.72–$41.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
39% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #832 within Lip Care. It carries 22,329 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #832in Lip Care
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 22,329per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Mango Lip Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
80
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Brand 158%
- Brand 221%
- Brand 36%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Mango Lip Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Mango Lip Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mango lip balm13K/yr
- burts bees lip balm mango5K/yr
- burts bees mango lip balm5K/yr
- burts bees mango5K/yr
- mango chapstick6K/yr
- laneige mango4K/yr
- mango lip gloss4K/yr
- mango laneige2K/yr
Reviews and returns
What reviews say buyers love and hate about Mango Lip Balm
We read the reviews and the return reasons for every product selling here.
“small tube”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mango Lip Balm questions
Answered from the same tracked data.









