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Mango Lip Balm

Fail

Shoppers spend an estimated $32K a year here, so Mango Lip Balm is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$32K/yr44K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
70%top-5 click share · 8 brands · 80 sellers

Flapen Score

Mango Lip Balm against its category

The dotted line is the Beauty & Personal Care average. Past it, Mango Lip Balm is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mango Lip Balm market on Amazon at a glance

Shoppers on Amazon United States searched for Mango Lip Balm 44K times last year and spent an estimated $32K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
5.9%
Market size, estimated
$32Ka year
Peak month
December2.6× the quietest month
Top search term
mango lip balm13K searches a year

02 · Price

A sale here is worth $12.45.

Listings sell for $12.45 on average, from $4.72 to $41.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.45 that is $3K to $6K a year per listing.

Average price
$12.45under the $15 to $100 sweet spot
Price range
$4.72–$41.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #832 within Lip Care. It carries 22,329 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#832in Lip Care
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
22,329per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Mango Lip Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

80

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • Brand 158%
  • Brand 221%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Mango Lip Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Mango Lip Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mango lip balm13K/yr
  • burts bees lip balm mango5K/yr
  • burts bees mango lip balm5K/yr
  • burts bees mango5K/yr
  • mango chapstick6K/yr
  • laneige mango4K/yr
  • mango lip gloss4K/yr
  • mango laneige2K/yr

Reviews and returns

What reviews say buyers love and hate about Mango Lip Balm

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Size-Overall”
0.4%of orders come back
“small tube”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mango Lip Balm questions

Answered from the same tracked data.