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Mango Butter

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -6.1% this quarter, so Mango Butter is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$817K/yr601K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
52%top-5 click share · 11 brands · 12 sellers

Flapen Score

Mango Butter against its category

The dotted line is the Beauty & Personal Care average. Past it, Mango Butter is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mango Butter market on Amazon at a glance

Shoppers on Amazon United States searched for Mango Butter 601K times last year and spent an estimated $817K. The top 5 brands take 77% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 601K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $817K a year.

Searches, last 12 months
601K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
6.3%
Market size, estimated
$817Ka year
Peak month
December1.7× the quietest month
Top search term
mango butter370K searches a year

02 · Price

A sale here is worth $21.47.

Listings sell for $21.47 on average, from $6.97 to $64.59. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $21.47 that is $32K to $43K a year per listing.

Average price
$21.47inside the $15 to $100 sweet spot
Price range
$6.97–$64.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$32K–$43K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #153 within Body Butters. It carries 3,202 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
91%
Out of stock, average day
14.0%
Average rank
#153in Body Butters
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,202per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Mango Butter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

12

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

17%

  • Brand 123%
  • Brand 222%
  • Brand 317%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 17%)

Demand

Mango Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Mango Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mango butter370K/yr
  • mango butter raw organic110K/yr
  • organic mango butter24K/yr
  • raw mango butter17K/yr
  • mango butter bulk14K/yr
  • mango butter raw10K/yr
  • refined mango butter7K/yr
  • mango butter for skin8K/yr
  • mango butter for hair7K/yr
  • unrefined mango butter5K/yr

Reviews and returns

What reviews say buyers love and hate about Mango Butter

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Smell”
0.6%of orders come back
“No scent”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mango Butter questions

Answered from the same tracked data.