mango butter
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$21.47avg listing price — sweet spot $15–$100
Price range
Great$6.97–$64.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$817K$817K/yr · 601K searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay3,202.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, mango butter is a $817K/yr Amazon United States market (601K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
mango butter market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $859K–$1.1M
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 74%
- Out of stock
- 14.0%
- Avg brand age
- 68 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
12
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
17%
- Yajna23%
- Better Shea Butter22%
- Mary Tylor Naturals17%
- SULU ORGANICS8%
- Bless International7%
- Kyabo6%
- Open — no brand owns it (5 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top mango butter search terms
- mango butter370K/yr
- mango butter raw organic110K/yr
- organic mango butter24K/yr
- raw mango butter17K/yr
- mango butter bulk14K/yr
- mango butter raw10K/yr
- refined mango butter7K/yr
- mango butter for skin8K/yr
- mango butter for hair7K/yr
- unrefined mango butter5K/yr
Top mango butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yajna Organic Raw Mango Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 4 OZ/115 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin
Yajna$6.974.5★2,910 rev
Mary Tylor Naturals Mango Butter 1 lb Cold Pressed Unrefined Raw Pure Mango Butter
Mary Tylor Naturals$15.824.6★4,138 rev
Raw Mango Butter - 100% Natural Skin and Hair Moisturizer - Use with Shea in DIY Whipped Body Butter Mango Body Lotion Lip Gloss and Soap Making 8 oz Block
Better Shea Butter$18.924.8★9,109 rev
Better Shea Butter Mango Butter 100% Natural Skin Moisturizer 1 LB Block
Better Shea Butter$25.854.8★9,109 rev
Yajna Organic Raw Mango Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 8 OZ/230 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin
Yajna$9.954.5★2,910 rev
Newest
by launch date
Organic Mango Butter - Raw Organic Unrefined Mango Seed Butter for Skin Care Body Butter & Hair - Pure Mango Butter Cold Pressed for Soap Making Mango Lotion | Natural Skin Moisturizer 8 oz
Better Shea Butter$30.1252 rev
SULU ORGANICS 7 Lbs Refined Expeller Pressed Mango Butter- Cosmetic Grade-Cruelty Free-Vegan-Soap Making-Skin Care-Bulk Size
SULU ORGANICS$64.5969 rev
Yajna Organic Raw Mango Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 4 OZ/115 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin
Yajna$6.972,910 rev
Yajna Organic Raw Mango Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 8 OZ/230 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin
Yajna$9.952,910 rev
Yajna Organic Raw Mango Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 1 LBS/450 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin
Yajna$15.782,910 rev
Trending
90-day click momentum
era of nature Organic Unrefined Raw African Ivory White Shea Butter 16oz - Moisturizing Raw Shea Butter Bar for Skin & Hair DIY Lip Balm Base Cream Soap & Lotion Making Supplies Kit Skincare
era of nature$15.884.6★
Yajna Organic Raw Mango Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 1 LBS/450 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Softens Dry & Tough Skin
Yajna$15.784.5★
Organic Mango Butter - Raw Organic Unrefined Mango Seed Butter for Skin Care Body Butter & Hair - Pure Mango Butter Cold Pressed for Soap Making Mango Lotion | Natural Skin Moisturizer 8 oz
Better Shea Butter$30.124.6★
Better Shea Butter Mango Butter 100% Natural Skin Moisturizer 1 LB Block
Better Shea Butter$25.854.8★
SULU ORGANICS 100% PURE COLD PRESSED REFINED RAW MANGO BUTTER (2 LB)
SULU ORGANICS$25.934.7★
What buyers say about mango butter
What buyers praise and complain about, mined from review topics.What buyers love
“Reliable brand”
“Smooth and creamy”
“The smell is just divine”
“Great moisturizing product”
“The texture looks smooth”
“Good price”
“Its a great for refining your skins tone and texture”
“Product as advertised”
“It absorbs beautifully”
“Easy to use”
What buyers complain about
“No scent”
“this is false advertising”
“Small”
“They were turning grey”
“raw this butter is cut with petroleum”
“It is hard straight out of the container”
“RIDICULOUS PRICE HIKE”
“left the rest still too hard to use”
“Grainy texture”
“I found their plastic bag had leaked”
Top return reasons
Common questions
- Is mango butter profitable to sell on Amazon United States?
- The niche generates $817K/yr across 23 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the mango butter niche?
- 11 brands and 12 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in mango butter?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Size-Overall. The return rate is 0.6%.
- When does demand for mango butter peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the mango butter niche?
- Listings span $6.97–$64.59; the average listing price is $21.47 (sweet spot $15–$100). The average incumbent carries 3,202 reviews — the moat a new listing must climb.