manes by mell store
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.81avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Great$9.54–$75.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great299.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$49K$49K/yr · 16K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, manes by mell store is a $49K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
manes by mell store market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $43K–$58K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #527
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- VERB100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 15.3×
Top manes by mell store search terms
- verb curl12K/yr
- verb curl shampoo and conditioner2K/yr
- verb curl leave in conditioner1K/yr
Top manes by mell store products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VERB Curl Foaming Gel 6.7 fl oz Frizz Control Foaming Gel - For Waves Curls and Coils - Defines + Enhances for Medium Hold Vegan No Parabens or Harmful Sulfates
VERB$19.474.1★632 rev
VERB Curl Shampoo + Conditioner Duo 12 fl oz - Cleanse and Smooth - Frizz Control + Definition- Vegan No Parabens or Harmful Sulfates
VERB$36.823.9★258 rev
VERB Curl Cream 5.3 oz Lightweight Leave-In Curl Defining Cream Anti-Frizz Provides Shape Softness and Light Hold Vegan No Parabens or Harmful Sulfates
VERB$19.754.3★393 rev
VERB Curl Oil 3 oz - Define + Shine + Smooth Frizz - for All Curl Types -Silicone Free + No Parabens Gluten or Harmful Sulfates
VERB$21.774.3★54 rev
VERB Curl Conditioner 32 fl oz - Soften Define + Hydrate - Frizz Control + Curl Retention - Vegan No Parabens or Harmful Sulfates
VERB$35.794.6★203 rev
Newest
by launch dateVERB Curl Oil 3 oz - Define + Shine + Smooth Frizz - for All Curl Types -Silicone Free + No Parabens Gluten or Harmful Sulfates
VERB$21.7754 rev
VERB Curl Foaming Gel 2 fl oz Frizz Control Foaming Gel - For Waves Curls and Coils - Defines + Enhances for Medium Hold Vegan No Parabens or Harmful Sulfates
VERB$9.54632 rev
VERB Hydrate Leave-In Conditioner 6.5 fl oz Nourish Dry + Frizzy Hair - Smooth + Detangle - Amber + Warm Jasmine Scent
VERB$19.89353 rev
VERB Curl Foaming Gel 6.7 fl oz Frizz Control Foaming Gel - For Waves Curls and Coils - Defines + Enhances for Medium Hold Vegan No Parabens or Harmful Sulfates
VERB$19.47632 rev
VERB Curl Shampoo + Conditioner Duo 12 fl oz - Cleanse and Smooth - Frizz Control + Definition- Vegan No Parabens or Harmful Sulfates
VERB$36.82258 rev
Trending
90-day click momentumVERB Curl Oil 3 oz - Define + Shine + Smooth Frizz - for All Curl Types -Silicone Free + No Parabens Gluten or Harmful Sulfates
VERB$21.774.3★
VERB Curl Shampoo 32 fl oz - Curl Shampoo for All Curl Types Gentle Cleanse to Nourish Curls - Vegan No Parabens or Harmful Sulfates
VERB$39.174.2★
VERB Curl Conditioner 32 fl oz - Soften Define + Hydrate - Frizz Control + Curl Retention - Vegan No Parabens or Harmful Sulfates
VERB$35.794.6★
VERB Curl Foaming Gel 6.7 fl oz Frizz Control Foaming Gel - For Waves Curls and Coils - Defines + Enhances for Medium Hold Vegan No Parabens or Harmful Sulfates
VERB$19.474.1★
VERB Curl Shampoo + Conditioner Duo 12 fl oz - Cleanse and Smooth - Frizz Control + Definition- Vegan No Parabens or Harmful Sulfates
VERB$36.823.9★
What buyers say about manes by mell store
What buyers praise and complain about, mined from review topics.What buyers love
“Smells great”
“I think that works best for my curls”
“Its amazing quality”
“Lightweight”
“still gives that smooth”
“Great for fine curly/wavy hair”
“Perfect for air drying”
“Worth it”
“thought it works so well i would try curl oil”
“It is very easy to use”
What buyers complain about
“Smells awful”
“It felt like it would break from how dry it gets”
“wont tolerate most curly hair brands. over 30 years of trying different products”
“Not great for my hair”
“its very expensive”
“However, even when following the instructions and using a very small amount, it left our hair looking greasy and weighed down by the end of the day”
“This leave is in SO GREASY and SO HEAVY”
“I cannot get the shampoo to lather no matter what I seem to do”
“which is huge”
“and this is very lacking compared to those formulations”
Top return reasons
Common questions
- Is manes by mell store profitable to sell on Amazon United States?
- The niche generates $49K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the manes by mell store niche?
- 1 brands and 3 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in manes by mell store?
- Top complaints mined from reviews: Smell, Moist/Dry, Suitability Curly Hair. The return rate is 1.0%.
- When does demand for manes by mell store peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 15.3× the quietest.
- What does it cost to enter the manes by mell store niche?
- Listings span $9.54–$75.54; the average listing price is $28.81 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.