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Mandelic Acid Face Wash

Fail

The top 5 products take 83% of clicks, so Mandelic Acid Face Wash is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$62K/yr65K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
83%top-5 click share · 8 brands · 15 sellers

Flapen Score

Mandelic Acid Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Mandelic Acid Face Wash is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mandelic Acid Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Mandelic Acid Face Wash 65K times last year and spent an estimated $62K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
4.7%
Market size, estimated
$62Ka year
Peak month
August2.1× the quietest month
Top search term
mandelic acid face wash20K searches a year

02 · Price

A sale here is worth $20.34.

Listings sell for $20.34 on average, from $7.66 to $32.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $20.34 that is $5K to $10K a year per listing.

Average price
$20.34inside the $15 to $100 sweet spot
Price range
$7.66–$32.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #245 within Facial Peels. It carries 10,854 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#245in Facial Peels
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
10,854per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Mandelic Acid Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

15

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

5%

  • Brand 169%
  • Brand 28%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Mandelic Acid Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Mandelic Acid Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mandelic acid face wash20K/yr
  • paulas choice mandelic acid17K/yr
  • mandelic acid cleanser7K/yr
  • paulas choice mandelic4K/yr
  • paulas choice mandelic and lactic acid4K/yr
  • paula s choice mandelic acid lactic acid4K/yr
  • mandelic acid wash4K/yr
  • paula choice mandelic acid2K/yr
  • paulas choice lactic acid2K/yr

Reviews and returns

What reviews say buyers love and hate about Mandelic Acid Face Wash

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Combination Skin”
10%of negative reviews mention “Value For Money”
0.7%of orders come back
“The price is high”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mandelic Acid Face Wash questions

Answered from the same tracked data.