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Mama Kuleana Sunscreen

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 100% of clicks, so Mama Kuleana Sunscreen is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$239K/yr122K searches / yr
90-day growth
+47.1%search demand this quarter
Competition
62%top-5 click share · 4 brands · 566 sellers

Flapen Score

Mama Kuleana Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Mama Kuleana Sunscreen is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mama Kuleana Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Mama Kuleana Sunscreen 122K times last year and spent an estimated $239K. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+47.1%
Conversion, latest week
7.9%
Market size, estimated
$239Ka year
Peak month
June4.2× the quietest month
Top search term
all good sunscreen56K searches a year

02 · Price

A sale here is worth $24.81.

Listings sell for $24.81 on average, from $9.64 to $49.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $24.81 that is $6K to $12K a year per listing.

Average price
$24.81inside the $15 to $100 sweet spot
Price range
$9.64–$49.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #490 within Sunscreens & Tanning Products. It carries 2,063 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#490in Sunscreens & Tanning Products
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,063per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Mama Kuleana Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

566

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

0%

  • Brand 165%
  • Brand 230%
  • Brand 34%
  • Brand 41%

Demand

Mama Kuleana Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×

Search terms

Top Mama Kuleana Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • all good sunscreen56K/yr
  • project reef sunscreen16K/yr
  • all good14K/yr
  • project reef6K/yr
  • all good mineral sunscreen5K/yr
  • goddess garden sunscreen6K/yr
  • project reef mineral sunscreen3K/yr
  • clean ingredient sunscreen for face4K/yr
  • soleo organics sunscreen4K/yr
  • organic sunscreens4K/yr

Reviews and returns

What reviews say buyers love and hate about Mama Kuleana Sunscreen

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Color”
0.9%of orders come back
“A little dark”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mama Kuleana Sunscreen questions

Answered from the same tracked data.