mama kuleana sunscreen
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$24.81avg listing price — sweet spot $15–$100
Price range
Great$9.64–$49.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+47.1%90-day search growth — must beat 0% to launch
Market size
Okay$239K$239K/yr · 122K searches
Review moat
Okay2,063.14avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mama kuleana sunscreen is a $239K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
mama kuleana sunscreen market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $198K–$248K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #490
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.4%
- Avg brand age
- 59 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
566
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
0%
- All Good Makes Everything Better65%
- Project Reef30%
- BLUE LIZARD4%
- Badger1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +47.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×
Top mama kuleana sunscreen search terms
- all good sunscreen56K/yr
- project reef sunscreen16K/yr
- all good14K/yr
- project reef6K/yr
- all good mineral sunscreen5K/yr
- goddess garden sunscreen6K/yr
- project reef mineral sunscreen3K/yr
- clean ingredient sunscreen for face4K/yr
- soleo organics sunscreen4K/yr
- organic sunscreens4K/yr
Top mama kuleana sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
All Good Sunscreen - Sport Mineral Sunscreen Lotion Reef Friendly SPF 30+ for Face & Body Water & Sweat Resistant 2-pack (3 oz)
All Good Makes Everything Better$27.264.4★1,576 rev
Project Reef SPF 50 Mineral Sunscreen Lotion Hawaii Reef Act 104 Compliant Zinc Sunscreen with Natural Ingredients Vegan Ocean-Friendly Water-Resistant 3.4 fl oz
Project Reef$25.254.4★121 rev
All Good Sunscreen - Sport Mineral Sunscreen Lotion Reef Friendly SPF 30+ for Face & Body Water & Sweat Resistant (3 oz)
All Good Makes Everything Better$16.834.4★1,576 rev
All Good Sport Sunscreen Spray - UVA/UVB Broad Spectrum SPF 30 - Water Resistant Coral Reef Friendly - Zinc Calendula Aloe (6 oz)(2-Pack)
All Good Makes Everything Better$35.173.8★480 rev
Project Reef SPF 30 Mineral Sunscreen Spray Non-Aerosol Reef-Safe Zinc Sunblock with Natural Ingredients for All Skin Types
Project Reef$25.703.7★50 rev
Newest
by launch date
Badger Reef Safe Mineral Sunscreen SPF 50 98% Organic with Zinc Oxide Non Toxic Water Resistant Unscented & Hypoallergenic Broad - Spectrum For Adventure & Sport 2.9 fl oz
Badger$18.112,562 rev
Project Reef SPF 30 Mineral Sunscreen Spray Non-Aerosol Reef-Safe Zinc Sunblock with Natural Ingredients for All Skin Types
Project Reef$25.7050 rev
Project Reef SPF 50 Mineral Sunscreen Stick Compact SPF Stick Hawaii Reef Act 104 Compliant Vegan Ocean-Friendly Water-Resistant 0.5 oz
Project Reef$21.11182 rev
All Good Anti-Aging Daily Mineral Sunscreen Face Moisturizer with SPF 50 Protection | w/Hyaluronic Acid Niacinamide Calendula Extract | Hydrating Facial Lotion w/Broad Spectrum Protection - 1oz
All Good Makes Everything Better$27.1264 rev
Project Reef SPF 50 Mineral Sunscreen Lotion Hawaii Reef Act 104 Compliant Zinc Sunscreen with Natural Ingredients Vegan Ocean-Friendly Water-Resistant 3.4 fl oz
Project Reef$25.25121 rev
Trending
90-day click momentum
All Good Baby & Kids Sunscreen Spray - UVA/UVB Broad Spectrum SPF 30 Zinc Oxide Coral Reef Friendly Water Resistant Calendula Aloe (6 oz)(2-Pack)
All Good Makes Everything Better$34.614.2★
All Good Sunscreen - Zinc Oxide Sunscreen - Travel Size SPF 50+ Water Resistant for Face Nose Ears 1 oz (2-pack)
All Good Makes Everything Better$17.104.4★
All Good Sunscreen - Sports Mineral for Face Nose Ears- Butter Stick SPF 50 - Coral Reef Friendly Water Resistant Zinc Oxide Coconut Oil Beeswax Vitamin E (2.75 oz)
All Good Makes Everything Better$16.334.3★
All Good Sunscreen - Sport Mineral Sunscreen Lotion Reef Friendly SPF 30+ for Face & Body Water & Sweat Resistant (3 oz)
All Good Makes Everything Better$16.834.4★
Project Reef SPF 30 Mineral Sunscreen Spray Non-Aerosol Reef-Safe Zinc Sunblock with Natural Ingredients for All Skin Types
Project Reef$25.703.7★
What buyers say about mama kuleana sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Excellent protection”
“Good for sensitive skin”
“Does the job well”
“Good for allergies”
“Fragrance Free”
“Goes on really white”
“It's great and affordable”
“It applies smoothly”
“Goes on smooth”
What buyers complain about
“A little dark”
“gave a rash”
“It is thicker than creams”
“The one thing I have against it is that it's very hard to squeeze out”
“Too greasy”
“As a person who burns easily”
“smells like fish”
“Not a smooth application”
“Will not spray rip off”
“It made my skin feel sticky”
Top return reasons
Common questions
- Is mama kuleana sunscreen profitable to sell on Amazon United States?
- The niche generates $239K/yr across 21 tracked products. 90-day search growth is +47.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the mama kuleana sunscreen niche?
- 4 brands and 566 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mama kuleana sunscreen?
- Top complaints mined from reviews: Color, Allergies, Thickness. The return rate is 0.9%.
- When does demand for mama kuleana sunscreen peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.2× the quietest.
- What does it cost to enter the mama kuleana sunscreen niche?
- Listings span $9.64–$49.35; the average listing price is $24.81 (sweet spot $15–$100). The average incumbent carries 2,063 reviews — the moat a new listing must climb.