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Mama Kuleana Sunscreen

Maybe

Returns run at only 0.9% of orders. But the top 5 brands take 100% of clicks, so Mama Kuleana Sunscreen is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$239K/yr122K searches / yr
90-day growth
+47.1%search demand this quarter
Competition
62%top-5 click share · 4 brands · 566 sellers

Flapen Score

Mama Kuleana Sunscreen against its category

The dotted line is the Beauty & Personal Care average. Past it, Mama Kuleana Sunscreen is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mama Kuleana Sunscreen market on Amazon at a glance

Mama Kuleana Sunscreen is a $239K a year market on Amazon United States, with 122K searches a year. The top 5 brands take 100% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 122K times a year and 7.9% buy. Search demand moved +47.1% in 90 days, so the market is growing into its $239K a year.

Search volume
122K
Search growth, 90 days
+47.1%
Conversion
7.9%
Market size
$239K

02 · Money

The money is thin.

Shoppers bought 8K to 10K units at $24.81 on average, 250 to 500 per product. Units times price is $198K to $248K a year.

Units sold
8K–10K
Units per product
250–500
Average price
$24.81
Units × price
$198K–$248K

03 · Shelf

Brands here are settling in.

The average listing ranks #490. 100% of listings ship Prime. 90% of the shelf is sponsored, so budget for ads. The average listing is out of stock 1.4% of the time. The average brand has sold here for 59 months.

Average BSR
#490
Prime
100%
Sponsored
90%
Out of stock
1.4%
Average brand age
59 months

Products

Top Mama Kuleana Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$36K$48K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

566

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

0%

  • All Good Makes Everything Better65%
  • Project Reef30%
  • BLUE LIZARD4%
  • Badger1%

Demand

Mama Kuleana Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.2×

Search terms

Top Mama Kuleana Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • all good sunscreen56K/yr
  • project reef sunscreen16K/yr
  • all good14K/yr
  • project reef6K/yr
  • all good mineral sunscreen5K/yr
  • goddess garden sunscreen6K/yr
  • project reef mineral sunscreen3K/yr
  • clean ingredient sunscreen for face4K/yr
  • soleo organics sunscreen4K/yr
  • organic sunscreens4K/yr

Reviews and returns

What reviews say buyers love and hate about Mama Kuleana Sunscreen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color12%−0.06

A little dark

Not even any pink to my face

Im pretty pale

Allergies11%−0.06

gave a rash

Allergic Reaction

Rash causing

Thickness8%−0.04

It is thicker than creams

Too thick

Goes on way too thick

Ease Of Use3%

The one thing I have against it is that it's very hard to squeeze out

it was unexpectedly difficult to use

Difficult to get off

Oily/Greasy3%−0.02

Too greasy

it left my face super greasy

so greasy

Love

Quality-Overall14%+1.36

Best quality

The manufacturers product is great

I bought it having gotten good reviews throughout

Protection8%+0.49

Excellent protection

Excellent Sun Protection

protect my skin well

Suitability Combination Skin8%+0.67

Good for sensitive skin

feels good on skin

Perfect for Sensitive Skin – No More Itchy

Efficiency5%+0.40

Does the job well

it was very effective

it works really well

Allergies3%−0.06

Good for allergies

doesn't irritate my skin

NO skin irritation

Return

0.9% Return rate 40% Fixable by listing

Value For Money15%▃▅▇▇▆█
Advertised Vs Actual Product11%█▇▆▆▇▆
Size-Overall10%█▇▇▅▅▄
Ingredients-Overall7%▅▆███▇
Color5%▄█▆█▇▇

A little dark

Not even any pink to my face

Im pretty pale

FAQ

Common Mama Kuleana Sunscreen questions

Answered from the same tracked data.