Is malin goetz lotion profitable to sell on Amazon United States?

The niche generates $90K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (41/100).

How competitive is the malin goetz lotion niche?

1 brands and 3 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in malin goetz lotion?

Top complaints mined from reviews: Smell, Oily/Greasy, Size-Overall. The return rate is 1.0%.

When does demand for malin goetz lotion peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the malin goetz lotion niche?

Listings span $15.06–$88.77; the average listing price is $48.65 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.

malin goetz lotion

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Price range

Incredible$15.06–$88.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$48.65

avg listing price — sweet spot $15–$100

Review moat

Great351.44

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$90K

$90K/yr · 16K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-35.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, malin goetz lotion is a $90K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

malin goetz lotion market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $73K–$97K; units × avg price
Conversion rate: 11.7%
Avg BSR: #1,233
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 11.1%
Avg brand age: 72 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

MALIN+GOETZ100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top malin goetz lotion search terms

malin goetz lotion10K/yr -52.1%8.2% conv.
malin goetz body lotion3K/yr +24.4%10.1% conv.
malin goetz moisturizer2K/yr -39.6%14.0% conv.

All search terms

Top malin goetz lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MALIN+GOETZ Vitamin B5 Body Lotion Lightweight Daily Moisturizer with Avocado & Grapeseed Oils Hydrating Nourishing Long-Lasting & Bergamot Scented Vegan Cruelty-Free

MALIN+GOETZ$41.354.6★648 rev

MALIN+GOETZ Rum Body Lotion | Lightweight Hydrating Lotion with Vitamin B5 Avocado + Grapeseed Oils | Nourishing Fast-Absorbing Moisturizer | Vegetarian + Cruelty-Free | Dark Rum Scent (8.5 Fl Oz.)

MALIN+GOETZ$40.884.6★343 rev

MALIN+GOETZ Vitamin E Face Moisturizer | Lightweight Hydrating Daily Face Cream Balancing All Skin Types | Fragrance-Free Vegan | 4 Fl Oz

MALIN+GOETZ$47.014.7★607 rev

MALIN+GOETZ All-Purpose Moisture Balm for Body and Face | Lightweight Fast-Absorbing and Hydrating for All Skin Types | Skin Barrier Support for Women and Men | Travel Size | 1 oz.

MALIN+GOETZ$17.294.5★43 rev

MALIN+GOETZ Vitamin B5 Body Moisturizer 7.5 Fl. Oz. - Moisturizing Body Cream for Men & Women Hydrating Hand & Body Lotion All Skin Types Vegan & Cruelty Free

MALIN+GOETZ$44.704.7★173 rev

Newest

by launch date

MALIN+GOETZ All-Purpose Moisture Balm for Body and Face | Lightweight Fast-Absorbing and Hydrating for All Skin Types | Skin Barrier Support for Women and Men | Travel Size | 1 oz.

MALIN+GOETZ$17.2943 rev

4mo ago

MALIN+GOETZ Niacinamide Restorative Cream | Clinically Proven Multi-Benefit Face Cream | Hydrates Firms Evens Skin Tone (1.7oz)

MALIN+GOETZ$81.264 rev

10mo ago

MALIN+GOETZ Vitamin B5 Hand Treatment for Women & Men 1 Fl. Oz. - Hand Moisturizer for Dry Skin All Skin Types Dry Skin Moisturizer Hydrating Body Lotion Vegan & Cruelty Free

MALIN+GOETZ$15.0690 rev

8y ago

MALIN+GOETZ Rum Body Lotion | Lightweight Hydrating Lotion with Vitamin B5 Avocado + Grapeseed Oils | Nourishing Fast-Absorbing Moisturizer | Vegetarian + Cruelty-Free | Dark Rum Scent (8.5 Fl Oz.)

MALIN+GOETZ$40.88343 rev

8y ago

MALIN+GOETZ Vitamin B5 Body Lotion Lightweight Daily Moisturizer with Avocado & Grapeseed Oils Hydrating Nourishing Long-Lasting & Bergamot Scented Vegan Cruelty-Free

MALIN+GOETZ$41.35648 rev

11y ago

What buyers say about malin goetz lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry16%

“Very hydrating”

Smell12%

“Smells amazing”

Suitability Dry Skin11%

“This is an amazing multi use moisturizer thats perfect for dry skin”

Soft Feel7%

“It leaves skin feeling soft”

Absorbency6%

“It does absorb, though, and it works very well to protect and prevent dry, chapped skin”

Quality-Overall6%

“They all have been Quality products”

Weight Light3%

“I love how lightweight this feels on my skin”

Suitability Combination Skin2%

“Great on Skin”

Oily/Greasy2%

“It absorbs fast and doesnt leave that heavy, greasy feeling a lot of balms have, which makes it easy to use on both face and body”

Value For Money2%

“I highly recommend as a good value for the money”

What buyers complain about

Smell10%

“This balm doesn't really have a super strong scent in my opinion which is nice because I am pretty sensitive to scented things”

Oily/Greasy9%

“This is a heavier balm- its definitely a bit greasy”

Size-Overall9%

“way too small”

Value For Money7%

“Pretty expensive”

Thickness4%

“not quite as thick”

Moist/Dry4%

“It dries like a lotion”

Residue3%

“Unfortunately my photos don't portray the shiny residue that I want as I was outside”

Absorbency2%

“It looks and feels pretty oily to me and takes a few minutes to absorb into your skin when you're apply it which is not my favorite for a moisturizer”

Texture/Consistency-Overall1%

“The texture threw me off at first because it looks like a balm in the jar”

Quality-Overall1%

“we would probably buy a different brand of the same quality for less”

Top return reasons

Smell45%

Value For Money18%

Size-Overall9%

Advertised Vs Actual Product5%

Moist/Dry5%

Texture/Consistency-Overall4%

Oily/Greasy4%

Suitability Oily Skin2%

Suitability Dry Skin2%

Suitability Winter Weather2%

Common questions

Is malin goetz lotion profitable to sell on Amazon United States?: The niche generates $90K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (41/100).
How competitive is the malin goetz lotion niche?: 1 brands and 3 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in malin goetz lotion?: Top complaints mined from reviews: Smell, Oily/Greasy, Size-Overall. The return rate is 1.0%.
When does demand for malin goetz lotion peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the malin goetz lotion niche?: Listings span $15.06–$88.77; the average listing price is $48.65 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.