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Malin Goetz Lotion

Fail

The top 5 brands take 100% of clicks, so Malin Goetz Lotion is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$90K/yr16K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
82%top-5 click share · 1 brands · 3 sellers

Flapen Score

Malin Goetz Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Malin Goetz Lotion is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malin Goetz Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Malin Goetz Lotion 16K times last year and spent an estimated $90K. One brand takes every click. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
11.7%
Market size, estimated
$90Ka year
Peak month
December1.9× the quietest month
Top search term
malin goetz lotion10K searches a year

02 · Price

A sale here is worth $48.65.

Listings sell for $48.65 on average, from $15.06 to $88.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $48.65 that is $5K to $12K a year per listing.

Average price
$48.65inside the $15 to $100 sweet spot
Price range
$15.06–$88.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,233 within Lotions. It carries 351 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#1,233in Lotions
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
351per listing
Listings tracked
9

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
72 months

Products

Top Malin Goetz Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Malin Goetz Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Malin Goetz Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malin goetz lotion10K/yr
  • malin goetz body lotion3K/yr
  • malin goetz moisturizer2K/yr

Reviews and returns

What reviews say buyers love and hate about Malin Goetz Lotion

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Smell”
1.0%of orders come back
“This balm doesn't really have a super strong scent in my opinion which is nice because I am pretty sensitive to scented things”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Malin Goetz Lotion questions

Answered from the same tracked data.