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Malin Goetz

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 100% of clicks, so Malin Goetz is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$1.4M/yr511K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
58%top-5 click share · 3 brands · 22 sellers

Flapen Score

Malin Goetz against its category

The dotted line is the Beauty & Personal Care average. Past it, Malin Goetz is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malin Goetz market on Amazon at a glance

Shoppers on Amazon United States searched for Malin Goetz 511K times last year and spent an estimated $1.4M. All 3 brands take every click. Demand peaks in Feb–Mar–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
511K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
8.8%
Market size, estimated
$1.4Ma year
Peak month
February2.5× the quietest month
Top search term
malin goetz151K searches a year

02 · Price

A sale here is worth $31.87.

Listings sell for $31.87 on average, from $15.74 to $50.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $31.87 that is $40K to $48K a year per listing.

Average price
$31.87inside the $15 to $100 sweet spot
Price range
$15.74–$50.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$40K–$48K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #269 within Masks. It carries 977 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#269in Masks
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
977per listing
Listings tracked
27

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
63 months

Products

Top Malin Goetz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 92%

Open market

0%

  • Brand 162%
  • Brand 223%
  • Brand 315%
  • Open — no brand owns it (0%)

Demand

Malin Goetz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Jun · busiest ÷ quietest = 2.5×

Search terms

Top Malin Goetz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malin goetz151K/yr
  • summer fridays jet lag61K/yr
  • salt and stone hand cream55K/yr
  • malin and goetz42K/yr
  • summer fridays jet lag mask61K/yr
  • summer fridays moisturizer22K/yr
  • jet lag mask24K/yr
  • jet lag summer fridays7K/yr
  • salt and stone hand lotion10K/yr
  • malin11K/yr

Reviews and returns

What reviews say buyers love and hate about Malin Goetz

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
0.9%of orders come back
“The smell is gross also”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Malin Goetz questions

Answered from the same tracked data.