Is malin goetz profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 27 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (58/100).

How competitive is the malin goetz niche?

3 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in malin goetz?

Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.9%.

When does demand for malin goetz peak?

Demand peaks in Feb–Mar–Jun; the busiest month runs 2.5× the quietest.

What does it cost to enter the malin goetz niche?

Listings span $15.74–$50.21; the average listing price is $31.87 (sweet spot $15–$100). The average incumbent carries 977 reviews — the moat a new listing must climb.

malin goetz

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.87

avg listing price — sweet spot $15–$100

Price range

Incredible$15.74–$50.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.4M

$1.4M/yr · 511K searches

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good977.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, malin goetz is a $1.4M/yr Amazon United States market (511K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

malin goetz market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Conversion rate: 8.8%
Avg BSR: #269
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 4.8%
Avg brand age: 63 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 92%

Open market

Summer Fridays62%
MALIN+GOETZ23%
Salt & Stone15%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -1.4% search growth over the last 90 days.

Peak months: Feb, Mar, Jun · busiest ÷ quietest = 2.5×

Open Trend

Top malin goetz search terms

malin goetz151K/yr -4.0%5.7% conv.
summer fridays jet lag61K/yr +89.0%9.1% conv.
salt and stone hand cream55K/yr -10.5%7.2% conv.
malin and goetz42K/yr -1.1%4.7% conv.
summer fridays jet lag mask61K/yr -50.6%7.2% conv.
summer fridays moisturizer22K/yr -1.0%4.8% conv.
jet lag mask24K/yr -11.5%6.4% conv.
jet lag summer fridays7K/yr +37.7%7.2% conv.
salt and stone hand lotion10K/yr -1.3%6.5% conv.
malin11K/yr -53.4%1.9% conv.

All search terms

Top malin goetz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)

Summer Fridays$34.014.6★253 rev

Summer Fridays Jet Lag Mask - Hydrating Overnight Face Mask Moisturizer + Eye Cream - Enriched with Hyaluronic Acid Niacinamide + Antioxidants - Multitasking Travel Size Skin Care (2.25 Oz)

Summer Fridays$48.774.6★1,084 rev

Summer Fridays Mini Jet Lag Mask - Hydrating Overnight Face Mask Moisturizer + Eye Cream - Enriched with Hyaluronic Acid Niacinamide + Antioxidants - Multitasking Travel Size Skin Care (1 Oz)

Summer Fridays$25.904.6★1,084 rev

Salt & Stone$19.284.4★1,428 rev

Salt & Stone$19.464.4★1,428 rev

Newest

by launch date

MALIN+GOETZ All-Purpose Moisture Balm for Body and Face | Lightweight Fast-Absorbing and Hydrating for All Skin Types | Skin Barrier Support for Women and Men | Travel Size | 1 oz.

MALIN+GOETZ$17.2943 rev

4mo ago

Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (15 Pairs)

Summer Fridays$49.88459 rev

4mo ago

Summer Fridays Cloud Dew Gel Cream Moisturizer - Lightweight Face Moisturizer with Hyaluronic Acid Coconut Water Cherry Extract + Ceramides - Skin-Plumping + Hydrating Face Cream (1.7 Fl Oz)

Summer Fridays$37.7992 rev

7mo ago

Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs)

Summer Fridays$24.01459 rev

1y ago

Summer Fridays Jet Lag Essentials - Mini Hydrating Skin Care Set With Jet Lag Mask Eye Patches Deep Hydration Face Serum & Hydration Mist - Travel Size Skincare Kit & Gift Set (4 Count)

Summer Fridays$34.01253 rev

1y ago

What buyers say about malin goetz

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“lightly scented”

Moist/Dry18%

“Dries quickly”

Quality-Overall7%

“Excellent quality”

Value For Money5%

“I think the price was great”

Soft Feel4%

“your skin feels so soft”

Suitability Dry Skin3%

“This is an amazing multi use moisturizer thats perfect for dry skin”

Gifting Purpose2%

“Lovely Christmas gift”

Suitability Combination Skin2%

“Great on Skin”

Absorbency2%

“Absorbs beautifully”

Advertised Vs Actual Product2%

“Exactly what I needed”

What buyers complain about

Smell26%

“The smell is gross also”

Value For Money16%

“It is expensive”

Moist/Dry7%

“Not moisturizing”

Size-Overall6%

“Way too small”

Oily/Greasy2%

“I was expecting it to feel greasy”

Functionality-Overall2%

“Did not work for me at all”

Sensitivity-Overall2%

“Burning sensation”

Quality-Overall2%

“Too expensive for the quality”

Allergies1%

“it makes my under-eyes tingle a bit-”

Thickness1%

“This is milky and thinner”

Top return reasons

Smell43%

Advertised Vs Actual Product8%

Size-Overall8%

Product Condition6%

Value For Money6%

Functionality-Overall5%

Moist/Dry5%

Leak-Proof3%

Defective Material/Parts2%