Malin and Goetz Shampoo

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

395K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

10.5%

Market size, estimated

$1.3Ma year

Peak month

December1.8× the quietest month

Top search term

malin goetz151K searches a year

Listings sell for $30.95 on average, from $14.88 to $81.26. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $30.95 that is $31K to $39K a year per listing.

Average price

$30.95inside the $15 to $100 sweet spot

Price range

$14.88–$81.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$31K–$39K

Returns

1.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #557 within Cleansers. It carries 1,787 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

5.7%

Average rank

#557in Cleansers

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

1,787per listing

Listings tracked

29

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

75 months