Is malin and goetz shampoo profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (59/100).

How competitive is the malin and goetz shampoo niche?

3 brands and 6 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in malin and goetz shampoo?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 1.3%.

When does demand for malin and goetz shampoo peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the malin and goetz shampoo niche?

Listings span $14.88–$81.26; the average listing price is $30.95 (sweet spot $15–$100). The average incumbent carries 1,787 reviews — the moat a new listing must climb.

malin and goetz shampoo

Worth a look

Shows a sweet-spot price point ($30.95 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$30.95

avg listing price — sweet spot $15–$100

Price range

Incredible$14.88–$81.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Market size

Great$1.3M

$1.3M/yr · 395K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,786.97

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, malin and goetz shampoo is a $1.3M/yr Amazon United States market (395K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

malin and goetz shampoo market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 10.5%
Avg BSR: #557
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 5.7%
Avg brand age: 75 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

MALIN+GOETZ94%
Malin + Goetz5%
Salt & Stone1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top malin and goetz shampoo search terms

malin goetz151K/yr -4.0%7.1% conv.
malin goetz deodorant29K/yr +47.9%16.6% conv.
malin goetz body wash35K/yr +3.2%11.8% conv.
malin and goetz42K/yr -1.1%5.8% conv.
malin and goetz shampoo24K/yr +2.7%14.6% conv.
malin goetz hand soap21K/yr -1.2%7.0% conv.
malin goetz shampoo10K/yr +22.5%13.0% conv.
malin11K/yr -53.4%2.2% conv.
malin + goetz9K/yr -7.6%4.2% conv.
malin and goetz hand soap14K/yr -52.9%3.6% conv.

All search terms

Top malin and goetz shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MALIN+GOETZ Hand + Body Wash | Gentle Foaming Cleanser with Botanical Extracts and Amino Acids | Hydrating pH-Balanced Unisex Scent | Vegan & Cruelty-Free (Rum 16 Fl Oz)

MALIN+GOETZ$36.484.6★2,579 rev

MALIN+GOETZ Eucalyptus Deodorant Natural Effective Odor & Sweat Defense For All Skin Types Clear Color No Residue/Stains Free of Aluminum Parabens Cruelty Free 2.6 Oz

MALIN+GOETZ$23.154.0★2,714 rev

MALIN+GOETZ Shampoo Clarifying Peppermint | Daily Cleanser with Amino Acids | Vegan Sulfate-Free & Unisex (16 Fl Oz)

MALIN+GOETZ$38.074.4★1,629 rev

MALIN+GOETZ Bergamot Deodorant Natural Effective Odor & Sweat Defense For All Skin Types Clear Color No Residue/Stains Free of Aluminum Parabens Cruelty Free 2.6 Oz

MALIN+GOETZ$23.604.0★2,714 rev

MALIN+GOETZ Hand + Body Wash | Gentle Foaming Cleanser with Botanical Extracts and Amino Acids | Hydrating pH-Balanced Unisex Scent | Vegan & Cruelty-Free (Rum 8.5 Fl Oz)

MALIN+GOETZ$22.474.6★2,579 rev

Newest

by launch date

MALIN+GOETZ All-Purpose Moisture Balm for Body and Face | Lightweight Fast-Absorbing and Hydrating for All Skin Types | Skin Barrier Support for Women and Men | Travel Size | 1 oz.

MALIN+GOETZ$17.2943 rev

4mo ago

MALIN+GOETZ Vitamin B5 Hydrating Bar Rum | Triple-Milled Skincare Bar with Vitamin B5 Hyaluronic Acid Amino Acids + Shea Butter | Cleanses + Hydrates Skin | Rum Scent | Vegan + Cruelty-Free (5 oz)

MALIN+GOETZ$15.7020 rev

1y ago

Malin + Goetz Sage Home Spray 5 Oz. Alcohol-Free Odor Absorber Natural Ingredients Use in Any Space Including Bathroom Kitchen and Living Room Air Freshener

MALIN+GOETZ$50.2166 rev

1y ago

MALIN+GOETZ Best-Sellers Travel Kit | Six Everyday Essentials for Face Body + Hair | Grapefruit Face Cleanser Vitamin E Face Moisturizer Peppermint Shampoo + More | Vegan Travel-Friendly(6 x 1 oz)

MALIN+GOETZ$38.09286 rev

5y ago

MALIN+GOETZ Bergamot Deodorant Natural Effective Odor & Sweat Defense For All Skin Types Clear Color No Residue/Stains Free of Aluminum Parabens Cruelty Free 2.6 Oz

MALIN+GOETZ$23.602,714 rev

5y ago

What buyers say about malin and goetz shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell49%

“Fresh scent”

Quality-Overall7%

“High quality deodorant and works great”

Efficiency3%

“It does the job beautifully”

Moist/Dry3%

“Very hydrating”

Allergies3%

“no skin irritation”

Durability2%

“stays on the whole day”

Value For Money2%

“I highly recommend as a good value for the money”

Soft Feel2%

“It leaves skin feeling soft”

Adhesion/Stickiness1%

“Good stick”

Advertised Vs Actual Product1%

“It does exactly as advertised”

What buyers complain about

Smell28%

“Weird scent”

Value For Money10%

“Pretty expensive”

Allergies9%

“Skin Rash”

Functionality-Overall6%

“It was not effective”

Durability5%

“The bottom popped off”

Stain Resistance2%

“However, it does stain white garments”

Moist/Dry2%

“Just feels so dry sometimes”

Advertised Vs Actual Product1%

“Not as described”

Size-Overall1%

“Small tube”

Quality-Overall1%

“This was WAY too expensive for this kind of quality control issue”

Top return reasons

Smell65%

Functionality-Overall9%

Advertised Vs Actual Product5%

Product Condition4%

Defective Material/Parts2%