Is malibu tanning butter profitable to sell on Amazon United States?

The niche generates $18K/yr across 6 tracked products. 90-day search growth is +213.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the malibu tanning butter niche?

4 brands and 33 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in malibu tanning butter?

Top complaints mined from reviews: Stain Resistance, Smell, Value For Money. The return rate is 1.2%.

When does demand for malibu tanning butter peak?

Demand peaks in Mar–May–Jun–Jul; the busiest month runs 18.9× the quietest.

What does it cost to enter the malibu tanning butter niche?

Listings span $11.70–$30.05; the average listing price is $19.95 (sweet spot $15–$100). The average incumbent carries 5,721 reviews — the moat a new listing must climb.

malibu tanning butter

Worth a look

Shows demand growing +213.9% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Growth

Incredible+213.9%

90-day search growth — must beat 0% to launch

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$19.95

avg listing price — sweet spot $15–$100

Price range

Great$11.70–$30.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,721.17

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$18K

$18K/yr · 8K searches

Competition

Bad98%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, malibu tanning butter is a $18K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

malibu tanning butter market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $5K–$10K; units × avg price
Conversion rate: 11.2%
Avg BSR: #81
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 2.9%
Avg brand age: 70 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

Malibu84%
Carroten8%
Babaria6%
Maui Babe3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +213.9% search growth over the last 90 days.

Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 18.9×

Open Trend

Top malibu tanning butter search terms

malibu fast tanning oil2K/yr +195.4%8.4% conv.
malibu fast tanning butter1K/yr >1,000%4.8% conv.
malibu tanning oil2K/yr +84.1%5.8% conv.
hey hottie tanning gel584/yr +175.0%1.0% conv.
malibu tanning butter886/yr +104.3%5.7% conv.
babaria tanning jelly1K/yr +316.3%3.9% conv.
intensive tanning luxe gel101/yr +33.3%0.0% conv.
luxury intensive tanning gel142/yr +22.2%0.0% conv.
blisshe tanning gel26/yr -100.0%0.0% conv.

All search terms

Top malibu tanning butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Malibu Sun Fast Tanning Oil - Tan Accelerator for Outdoor/Tanning Bed Beta Carotene Carrot Extract & Vitamin E for Moisture & Hydration Water-Resistant Coconut Cruelty-Free Made in UK (6.8 Fl Oz)

Malibu$11.704.5★2,974 rev

Malibu Sun Fast Tanning Gel 10.1 Fl Oz Deep Tan Accelerator with Carrot Beta Carotene and Vitamin E Tropical Coconut Water-Resistant for Outdoor and Sunbed Use Made in UK

Malibu$14.204.4★4,431 rev

Gelatina Bronceadora Coco SPF0 X 300 ML

Babaria$20.094.3★3,609 rev

Carroten$28.504.3★10,471 rev

Maui Babe Browning Lotion - Natural Hawaiian Tan Accelerator with Vitamins & Antioxidants - Moisturizing Formula for All Skin Types - Made in USA - 4 fl oz

Maui Babe$15.174.3★7,761 rev

Newest

by launch date

Gelatina Bronceadora Coco SPF0 X 300 ML

Babaria$20.093,609 rev

3y ago

Malibu Sun Fast Tanning Gel 10.1 Fl Oz Deep Tan Accelerator with Carrot Beta Carotene and Vitamin E Tropical Coconut Water-Resistant for Outdoor and Sunbed Use Made in UK

Malibu$14.204,431 rev

12y ago

Carroten$28.5010,471 rev

12y ago

Malibu Sun Fast Tanning Oil - Tan Accelerator for Outdoor/Tanning Bed Beta Carotene Carrot Extract & Vitamin E for Moisture & Hydration Water-Resistant Coconut Cruelty-Free Made in UK (6.8 Fl Oz)

Malibu$11.702,974 rev

13y ago

Carroten$30.055,081 rev

13y ago

What buyers say about malibu tanning butter

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“The scent is light”

Color12%

“Good color”

Quality-Overall10%

“Impressive tanning”

Efficiency10%

“It works REALLY well”

Suitability Combination Skin8%

“works great for a dark natural tan”

Brightness/Shine/Glow5%

“Nice glow”

Value For Money5%

“Worth the money”

Suitability Colored Hair3%

“It enhances your color as your tan”

Advertised Vs Actual Product2%

“It did exactly what it needed to do”

Suitability Hot Weather2%

“The best summer tanning gel”

What buyers complain about

Stain Resistance10%

“Will stain clothes”

Smell10%

“But smells horrible”

Value For Money9%

“Expensive”

Size-Overall8%

“So small”

Functionality-Overall7%

“I seen no results”

Allergies6%

“Allergic reaction”

Color6%

“No change in color”

Oily/Greasy6%

“Makes you feel very oily”

Product Condition3%

“product had been used”

Advertised Vs Actual Product3%

“This product is not what they claim it to be”

Top return reasons

Size-Overall36%

Value For Money9%

Smell9%

Functionality-Overall8%

Leak-Proof8%

Advertised Vs Actual Product7%

Stain Resistance4%

Product Condition4%

Color3%

Oily/Greasy3%

Common questions

Is malibu tanning butter profitable to sell on Amazon United States?: The niche generates $18K/yr across 6 tracked products. 90-day search growth is +213.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the malibu tanning butter niche?: 4 brands and 33 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in malibu tanning butter?: Top complaints mined from reviews: Stain Resistance, Smell, Value For Money. The return rate is 1.2%.
When does demand for malibu tanning butter peak?: Demand peaks in Mar–May–Jun–Jul; the busiest month runs 18.9× the quietest.
What does it cost to enter the malibu tanning butter niche?: Listings span $11.70–$30.05; the average listing price is $19.95 (sweet spot $15–$100). The average incumbent carries 5,721 reviews — the moat a new listing must climb.