Malibu Tanning Butter
MaybeSearch demand grew +213.9% this quarter. But the top 5 brands take 100% of clicks, so Malibu Tanning Butter is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $18K/yr8K searches / yr
- 90-day growth
- +213.9%search demand this quarter
- Competition
- 98%top-5 click share · 4 brands · 33 sellers
Flapen Score
Malibu Tanning Butter against its category
The dotted line is the Beauty & Personal Care average. Past it, Malibu Tanning Butter is stronger. Inside it, weaker.
Market
The Malibu Tanning Butter market on Amazon at a glance
Shoppers on Amazon United States searched for Malibu Tanning Butter 8K times last year and spent an estimated $18K. All 4 brands take every click. Demand peaks in Mar–May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +213.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- +213.9%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $18Ka year
- Peak month
- June18.9× the quietest month
- Top search term
- malibu fast tanning oil2K searches a year
02 · Price
A sale here is worth $19.95.
Listings sell for $19.95 on average, from $11.70 to $30.05. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $19.95 that is $0 to $2K a year per listing.
- Average price
- $19.95inside the $15 to $100 sweet spot
- Price range
- $11.70–$30.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #81 within Sunscreens & Tanning Products. It carries 5,721 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #81in Sunscreens & Tanning Products
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 5,721per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Malibu Tanning Butter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Malibu Sun Fast Tanning Oil - Tan Accelerator for Outdoor/Tanning Bed Beta Carotene Carrot Extract & Vitamin E for Moisture & Hydration Water-Resistant Coconut Cruelty-Free Made in UK (6.8 Fl Oz)
- Price
- $11.70
- Rating
- 4.5/5
- Reviews
- 2,974
- Age
- 13y ago

Malibu Sun Fast Tanning Gel 10.1 Fl Oz Deep Tan Accelerator with Carrot Beta Carotene and Vitamin E Tropical Coconut Water-Resistant for Outdoor and Sunbed Use Made in UK
- Price
- $14.20
- Rating
- 4.4/5
- Reviews
- 4,431
- Age
- 12y ago

Gelatina Bronceadora Coco SPF0 X 300 ML
- Price
- $20.09
- Rating
- 4.3/5
- Reviews
- 3,609
- Age
- 3y ago

Carroten Intensive Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot and Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 Fl Oz
- Price
- $28.50
- Rating
- 4.3/5
- Reviews
- 10,471
- Age
- 12y ago

Maui Babe Browning Lotion - Natural Hawaiian Tan Accelerator with Vitamins & Antioxidants - Moisturizing Formula for All Skin Types - Made in USA - 4 fl oz
- Price
- $15.17
- Rating
- 4.3/5
- Reviews
- 7,761
- Age
- 21y ago
Trending
estimated 90-day click momentum
Malibu Sun Fast Tanning Gel 10.1 Fl Oz Deep Tan Accelerator with Carrot Beta Carotene and Vitamin E Tropical Coconut Water-Resistant for Outdoor and Sunbed Use Made in UK
- Price
- $14.20
- Rating
- 4.4/5
- Reviews
- 4,431
- Age
- 12y ago

Malibu Sun Fast Tanning Oil - Tan Accelerator for Outdoor/Tanning Bed Beta Carotene Carrot Extract & Vitamin E for Moisture & Hydration Water-Resistant Coconut Cruelty-Free Made in UK (6.8 Fl Oz)
- Price
- $11.70
- Rating
- 4.5/5
- Reviews
- 2,974
- Age
- 13y ago

Carroten Gold Shimmer Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot & Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 oz + Spatula
- Price
- $30.05
- Rating
- 4.4/5
- Reviews
- 5,081
- Age
- 13y ago

Gelatina Bronceadora Coco SPF0 X 300 ML
- Price
- $20.09
- Rating
- 4.3/5
- Reviews
- 3,609
- Age
- 3y ago

Maui Babe Browning Lotion - Natural Hawaiian Tan Accelerator with Vitamins & Antioxidants - Moisturizing Formula for All Skin Types - Made in USA - 4 fl oz
- Price
- $15.17
- Rating
- 4.3/5
- Reviews
- 7,761
- Age
- 21y ago
Newest
by launch date
Gelatina Bronceadora Coco SPF0 X 300 ML
- Price
- $20.09
- Rating
- 4.3/5
- Reviews
- 3,609
- Age
- 3y ago

Malibu Sun Fast Tanning Gel 10.1 Fl Oz Deep Tan Accelerator with Carrot Beta Carotene and Vitamin E Tropical Coconut Water-Resistant for Outdoor and Sunbed Use Made in UK
- Price
- $14.20
- Rating
- 4.4/5
- Reviews
- 4,431
- Age
- 12y ago

Carroten Intensive Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot and Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 Fl Oz
- Price
- $28.50
- Rating
- 4.3/5
- Reviews
- 10,471
- Age
- 12y ago

Malibu Sun Fast Tanning Oil - Tan Accelerator for Outdoor/Tanning Bed Beta Carotene Carrot Extract & Vitamin E for Moisture & Hydration Water-Resistant Coconut Cruelty-Free Made in UK (6.8 Fl Oz)
- Price
- $11.70
- Rating
- 4.5/5
- Reviews
- 2,974
- Age
- 13y ago

Carroten Gold Shimmer Tanning Gel | Browning Tan Accelerator | Non-Greasy Water-Resistant with Carrot & Coconut Oil | Vitamin A & E For Moisture & Hydration | Made in Greece | 5 oz + Spatula
- Price
- $30.05
- Rating
- 4.4/5
- Reviews
- 5,081
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 98% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
33
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
98%
Top 20: 100%
Open market
0%
- Malibu84%
- Carroten8%
- Babaria6%
- Maui Babe3%
Demand
Malibu Tanning Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 18.9×
Search terms
Top Malibu Tanning Butter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- malibu fast tanning oil2K/yr
- malibu fast tanning butter1K/yr
- malibu tanning oil2K/yr
- hey hottie tanning gel584/yr
- malibu tanning butter886/yr
- babaria tanning jelly1K/yr
- intensive tanning luxe gel101/yr
- luxury intensive tanning gel142/yr
- blisshe tanning gel26/yr
Reviews and returns
What reviews say buyers love and hate about Malibu Tanning Butter
We read the reviews and the return reasons for every product selling here.
“Will stain clothes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Malibu Tanning Butter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









