malibu hemp lotion
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.28avg listing price — sweet spot $15–$100
Review moat
Good622.32avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.91–$37.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$171K$171K/yr · 152K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, malibu hemp lotion is a $171K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
malibu hemp lotion market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $154K–$193K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #611
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 32%
- Out of stock
- 6.0%
- Avg brand age
- 66 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
144
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
0%
- Generic49%
- Malibu Tan28%
- Hempz20%
- Malibu Hemp2%
- Jergens1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.3×
Top malibu hemp lotion search terms
- malibu hemp golden glow29K/yr
- hempz tanning lotion25K/yr
- hemp tattoo enhancing lotion23K/yr
- malibu hemp lotion16K/yr
- hemp tanning lotion6K/yr
- hemp gradual tanning lotion6K/yr
- malibu hemp golden glow gradual tan moisturizer4K/yr
- hemp self tanning lotion5K/yr
- hemp tanning lotion self tanner5K/yr
- hemp tattoo lotion8K/yr
Top malibu hemp lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Malibu Tan Hemp Golden Glow Skin Firming Lotion Medium Deep 18 fl oz (530 ml) - 1-PACK (Package may vary)
Malibu Tan$17.234.5★1,298 rev
Tattoo Enhancing Hemp Body Lotion 18 fl oz Pump Bottle Deep Moisturizing with Shea Butter Coconut Oil & Aloe Vera for Dry Skin Care
Generic$5.914.4★46 rev
MalibuHemp Golden Glow Body Moisturizer for Dry Skin 18 fl oz
Generic$25.394.5★24 rev
Malibu Hemps Golden Glow Body Lotion Gradual Tan Moisturizer for Dry Skin 18 fl oz. 1 Pack
Generic$12.403.5★3 rev
Malibu Hemp Golden Glow Gradual Tan Moisturizer 18 fl oz
Generic$28.584.5★6 rev
Newest
by launch date
MalibuHemp Tan Moisturizing Lotion for Tattoo Enhancement 18 Fluid Ounces - Pack of 2
Generic$28.444 rev
Malibu Hemps Golden Glow Body Lotion Gradual Tan Moisturizer for Dry Skin 18 fl oz. 1 Pack
Generic$12.403 rev
Hemp Golden Glow Bronzing Moisturizer with Skin Firming for Dry Skin 18 fl oz (Pack Of 1)
Generic$7.442 rev
Tattoo Enhancing Hemp Body Lotion 18 fl oz Pump Bottle Deep Moisturizing with Shea Butter Coconut Oil & Aloe Vera for Dry Skin Care
Generic$5.9146 rev
Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
Jergens$13.23777 rev
Trending
90-day click momentum
Malibu Hemp Golden Glow Gradual Tan Moisturizer 18 fl oz
Generic$7.980.0★
MalibuHemp Tan Moisturizing Lotion for Tattoo Enhancement 18 Fluid Ounces - Pack of 2
Generic$28.443.1★
Hemp Golden Glow Bronzing Moisturizer with Skin Firming for Dry Skin 18 fl oz (Pack Of 1)
Generic$7.444.5★
Malibu Hemps Golden Glow Body Lotion Gradual Tan Moisturizer for Dry Skin 18 fl oz. 1 Pack
Generic$12.403.5★
Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
Jergens$13.234.5★
What buyers say about malibu hemp lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“notice a nice natural glow”
“Good moisturizer”
“Amazing color”
“The best self tanning lotion”
“very nice it gives your skin”
“Good value”
“Soft skin”
“For an Inexpensive self tanner works great”
“Works as advertised”
What buyers complain about
“Slight smell”
“Did not impart much color”
“The pump was broken”
“Not sure if I fit a bad batch or what”
“Too expensive”
“feel extremely dry”
“it does still have a greasy feeling”
“No glitter”
“product was leaking”
“This doesn't work”
Top return reasons
Common questions
- Is malibu hemp lotion profitable to sell on Amazon United States?
- The niche generates $171K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the malibu hemp lotion niche?
- 5 brands and 144 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in malibu hemp lotion?
- Top complaints mined from reviews: Smell, Color, Motor Power. The return rate is 0.8%.
- When does demand for malibu hemp lotion peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.3× the quietest.
- What does it cost to enter the malibu hemp lotion niche?
- Listings span $5.91–$37.93; the average listing price is $19.28 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.