Malibu Hemp Lotion
MaybeReturns run at only 0.8% of orders. But the top 5 brands take 100% of clicks, so Malibu Hemp Lotion is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $171K/yr152K searches / yr
- 90-day growth
- +17.4%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 144 sellers
Flapen Score
Malibu Hemp Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Malibu Hemp Lotion is stronger. Inside it, weaker.
Market
The Malibu Hemp Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Malibu Hemp Lotion 152K times last year and spent an estimated $171K. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- +17.4%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $171Ka year
- Peak month
- April4.3× the quietest month
- Top search term
- malibu hemp golden glow29K searches a year
02 · Price
A sale here is worth $19.28.
Listings sell for $19.28 on average, from $5.91 to $37.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $19.28 that is $5K to $10K a year per listing.
- Average price
- $19.28inside the $15 to $100 sweet spot
- Price range
- $5.91–$37.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #611 within Lotions. It carries 622 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 55%
- Out of stock, average day
- 6.0%
- Average rank
- #611in Lotions
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 622per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Malibu Hemp Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Malibu Tan Hemp Golden Glow Skin Firming Lotion Medium Deep 18 fl oz (530 ml) - 1-PACK (Package may vary)
- Price
- $17.23
- Rating
- 4.5/5
- Reviews
- 1,298
- Age
- 7y ago

Tattoo Enhancing Hemp Body Lotion 18 fl oz Pump Bottle Deep Moisturizing with Shea Butter Coconut Oil & Aloe Vera for Dry Skin Care
- Price
- $5.91
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 8mo ago

MalibuHemp Golden Glow Body Moisturizer for Dry Skin 18 fl oz
- Price
- $25.39
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago

Malibu Hemps Golden Glow Body Lotion Gradual Tan Moisturizer for Dry Skin 18 fl oz. 1 Pack
- Price
- $12.40
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago

Malibu Hemp Golden Glow Gradual Tan Moisturizer 18 fl oz
- Price
- $28.58
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 1y ago
Trending
90-day click momentum
Malibu Hemp Golden Glow Gradual Tan Moisturizer 18 fl oz
- Price
- $7.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

MalibuHemp Tan Moisturizing Lotion for Tattoo Enhancement 18 Fluid Ounces - Pack of 2
- Price
- $28.44
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 3mo ago

Hemp Golden Glow Bronzing Moisturizer with Skin Firming for Dry Skin 18 fl oz (Pack Of 1)
- Price
- $7.44
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Malibu Hemps Golden Glow Body Lotion Gradual Tan Moisturizer for Dry Skin 18 fl oz. 1 Pack
- Price
- $12.40
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago

Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 777
- Age
- 1y ago
Newest
by launch date
MalibuHemp Tan Moisturizing Lotion for Tattoo Enhancement 18 Fluid Ounces - Pack of 2
- Price
- $28.44
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 3mo ago

Malibu Hemps Golden Glow Body Lotion Gradual Tan Moisturizer for Dry Skin 18 fl oz. 1 Pack
- Price
- $12.40
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3mo ago

Hemp Golden Glow Bronzing Moisturizer with Skin Firming for Dry Skin 18 fl oz (Pack Of 1)
- Price
- $7.44
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Tattoo Enhancing Hemp Body Lotion 18 fl oz Pump Bottle Deep Moisturizing with Shea Butter Coconut Oil & Aloe Vera for Dry Skin Care
- Price
- $5.91
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 8mo ago

Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 777
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
144
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
0%
- Generic49%
- Malibu Tan28%
- Hempz20%
- Malibu Hemp2%
- Jergens1%
- Open — no brand owns it (0%)
Demand
Malibu Hemp Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.3×
Search terms
Top Malibu Hemp Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- malibu hemp golden glow29K/yr
- hempz tanning lotion25K/yr
- hemp tattoo enhancing lotion23K/yr
- malibu hemp lotion16K/yr
- hemp tanning lotion6K/yr
- hemp gradual tanning lotion6K/yr
- malibu hemp golden glow gradual tan moisturizer4K/yr
- hemp self tanning lotion5K/yr
- hemp tanning lotion self tanner5K/yr
- hemp tattoo lotion8K/yr
Reviews and returns
What reviews say buyers love and hate about Malibu Hemp Lotion
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Slight smell
No scent
has a slight smell
Did not impart much color
The color fade is even and gradual
Its definitely not as dark as I would like it
The pump was broken
Faulty pump
Pump wont work
Not sure if I fit a bad batch or what
Tiny for the price
Tiny bottle
Too expensive
Not worth it
To expensive
Love
Amazing scent
so pretty smells AMAZING
doesnt smell bad
notice a nice natural glow
It's shimmery
Nice shimmer
Good moisturizer
very good hydration
Very moisturizing
Amazing color
Looks natural
Natural color
The best self tanning lotion
No complaints
Excellent product
Return
0.8% Return rate 32% Fixable by listing
Slight smell
No scent
has a slight smell
The pump was broken
Faulty pump
Pump wont work
Did not impart much color
The color fade is even and gradual
Its definitely not as dark as I would like it
product was leaking
Half lotion spilled out
one that was spilled out in transit
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Malibu Hemp Lotion questions
Answered from the same tracked data.









