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Malibu Hemp Lotion

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Malibu Hemp Lotion is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$171K/yr152K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
62%top-5 click share · 5 brands · 144 sellers

Flapen Score

Malibu Hemp Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Malibu Hemp Lotion is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Malibu Hemp Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Malibu Hemp Lotion 152K times last year and spent an estimated $171K. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
5.9%
Market size, estimated
$171Ka year
Peak month
April4.3× the quietest month
Top search term
malibu hemp golden glow29K searches a year

02 · Price

A sale here is worth $19.28.

Listings sell for $19.28 on average, from $5.91 to $37.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $19.28 that is $5K to $10K a year per listing.

Average price
$19.28inside the $15 to $100 sweet spot
Price range
$5.91–$37.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #611 within Lotions. It carries 622 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
55%
Out of stock, average day
6.0%
Average rank
#611in Lotions
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
622per listing
Listings tracked
22

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top Malibu Hemp Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

144

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

0%

  • Brand 149%
  • Brand 228%
  • Brand 320%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Malibu Hemp Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.3×

Search terms

Top Malibu Hemp Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • malibu hemp golden glow29K/yr
  • hempz tanning lotion25K/yr
  • hemp tattoo enhancing lotion23K/yr
  • malibu hemp lotion16K/yr
  • hemp tanning lotion6K/yr
  • hemp gradual tanning lotion6K/yr
  • malibu hemp golden glow gradual tan moisturizer4K/yr
  • hemp self tanning lotion5K/yr
  • hemp tanning lotion self tanner5K/yr
  • hemp tattoo lotion8K/yr

Reviews and returns

What reviews say buyers love and hate about Malibu Hemp Lotion

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.8%of orders come back
“Slight smell”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Malibu Hemp Lotion questions

Answered from the same tracked data.