malibu hemp golden glow
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.78avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good835.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.44–$28.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Market size
Okay$114K$114K/yr · 102K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, malibu hemp golden glow is a $114K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
malibu hemp golden glow market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $89K–$107K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #270
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 27%
- Out of stock
- 7.3%
- Avg brand age
- 67 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
119
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Generic37%
- Malibu Tan35%
- Hempz27%
- Jergens2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.2×
Top malibu hemp golden glow search terms
- malibu hemp golden glow29K/yr
- hempz tanning lotion25K/yr
- hemp tanning lotion6K/yr
- hemp golden glow lotion6K/yr
- malibu hemp golden glow gradual tan moisturizer4K/yr
- hemp self tanning lotion5K/yr
- hemp tanning lotion self tanner5K/yr
- hemp tanning lotions7K/yr
- hempz tanning lotion for tanning beds7K/yr
- malibu hemp tanning lotion3K/yr
Top malibu hemp golden glow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Malibu Tan Hemp Golden Glow Skin Firming Lotion Medium Deep 18 fl oz (530 ml) - 1-PACK (Package may vary)
Malibu Tan$17.234.5★1,298 rev
MalibuHemp Golden Glow Body Moisturizer for Dry Skin 18 fl oz
Generic$25.394.5★24 rev
Malibu Hemps Golden Glow Body Lotion Gradual Tan Moisturizer for Dry Skin 18 fl oz. 1 Pack
Generic$12.403.5★3 rev
HEMPZ Hypoallergenic Dark Tan Maximizer - Herbal Moisturizing Self Tanning Lotion - Fragrance Free for Tanning Beds Beach Sun 9 Fl OZ
Hempz$25.504.5★2,632 rev
Malibu Hemp Golden Glow Gradual Tan Moisturizer 18 fl oz
Generic$28.584.5★6 rev
Newest
by launch dateMalibu Hemps Golden Glow Body Lotion Gradual Tan Moisturizer for Dry Skin 18 fl oz. 1 Pack
Generic$12.403 rev
Hemp Golden Glow Bronzing Moisturizer with Skin Firming for Dry Skin 18 fl oz (Pack Of 1)
Generic$7.442 rev
Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
Jergens$13.23777 rev
MalibuHemp Golden Glow Body Moisturizer for Dry Skin 18 fl oz
Generic$25.3924 rev
Hempz Glow Getter Gradual Self-Tanning Lotion Medium to Dark 7.5 oz | Natural Golden Tan Summer Glow Vegan Hydrating Moisturizer for legs arms and body
Hempz$14.2286 rev
Trending
90-day click momentum
Malibu Hemp Golden Glow Gradual Tan Moisturizer 18 fl oz
Generic$7.980.0★
Hemp Golden Glow Bronzing Moisturizer with Skin Firming for Dry Skin 18 fl oz (Pack Of 1)
Generic$7.444.5★
Malibu Hemps Golden Glow Body Lotion Gradual Tan Moisturizer for Dry Skin 18 fl oz. 1 Pack
Generic$12.403.5★
MalibuHemp Golden Glow Body Moisturizer for Dry Skin 18 fl oz
Generic$25.394.5★
Jergens Natural Glow Hydra Gel Moisturizer Gradual Tanning Lotion with Hyaluronic Acid Hydrating Tanning Gel Fragrance-Free Self Tanner Medium to Deep Skin Tones 8.3 Fl Oz
Jergens$13.234.5★
What buyers say about malibu hemp golden glow
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“notice a nice natural glow”
“Amazing color”
“Very moisturizing”
“very nice it gives your skin”
“The best self tanning lotion”
“For an Inexpensive self tanner works great”
“Makes skin feel so soft”
“Great value”
“Works as advertised”
What buyers complain about
“Slight smell”
“Did not impart much color”
“Not sure if I fit a bad batch or what”
“The pump was broken”
“not very moisturizing”
“Too expensive”
“it does still have a greasy feeling”
“No glitter”
“product was leaking”
“This doesn't work”
Top return reasons
Common questions
- Is malibu hemp golden glow profitable to sell on Amazon United States?
- The niche generates $114K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the malibu hemp golden glow niche?
- 4 brands and 119 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in malibu hemp golden glow?
- Top complaints mined from reviews: Smell, Color, Size-Overall. The return rate is 0.8%.
- When does demand for malibu hemp golden glow peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.2× the quietest.
- What does it cost to enter the malibu hemp golden glow niche?
- Listings span $7.44–$28.58; the average listing price is $17.78 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.