Malibu Conditioner
MaybeBuyers convert on 16.8% of searches. But the top 5 brands take 92% of clicks, so Malibu Conditioner is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $123K/yr27K searches / yr
- 90-day growth
- +71.3%search demand this quarter
- Competition
- 51%top-5 click share · 9 brands · 49 sellers
Flapen Score
Malibu Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Malibu Conditioner is stronger. Inside it, weaker.
Market
The Malibu Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Malibu Conditioner 27K times last year and spent an estimated $123K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
16.8% of searches ended in a purchase last week.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved +71.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +71.3%
- Conversion, latest week
- 16.8%
- Market size, estimated
- $123Ka year
- Peak month
- June2.6× the quietest month
- Top search term
- swim conditioner8K searches a year
02 · Price
A sale here is worth $27.50.
Listings sell for $27.50 on average, from $3.16 to $76.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $27.50 that is $3K to $7K a year per listing.
- Average price
- $27.50inside the $15 to $100 sweet spot
- Price range
- $3.16–$76.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #612 within Conditioners. It carries 2,136 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #612in Conditioners
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 2,136per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Malibu Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ultra Swim Ultra Hydration Swim Conditioner 7oz
- Price
- $6.37
- Rating
- 4.4/5
- Reviews
- 561
- Age
- 3y ago

Malibu C Hard Water Wellness Hair Conditioner - Sulfate Free Conditioner that Increases Moisture & Shine - Protects Hair from Waterborne Elements (9 oz)
- Price
- $17.57
- Rating
- 4.4/5
- Reviews
- 2,304
- Age
- 9y ago

SoCozy Swim Leave In Conditioner Spray & Treatment for Kids Hair (8 Fl Oz) Protects & Repairs Pool Sun & Salt Damaged Hair Gentle Formula with Activated Charcoal Vitamin B5 & Sunflower Seed Extract
- Price
- $8.03
- Rating
- 4.6/5
- Reviews
- 8,994
- Age
- 10y ago

Malibu C Hard Water Hair Conditioner for Build Up - Travel Size Sulfate Free Moisturizing Formula for Dry Damaged Hair - Shields Against Minerals Infuses Moisture Restores Shine - Vegan 9oz
- Price
- $9.75
- Rating
- 4.4/5
- Reviews
- 2,304
- Age
- 6mo ago

Malibu C Swimmers Wellness Hair Conditioner for Women Men & Kids - Moisturizing Swim Conditioner to Restore Shine Affected by Pool Chlorine & Ocean Salt Water - Protein Rich Hair Care (9oz)
- Price
- $17.75
- Rating
- 4.4/5
- Reviews
- 908
- Age
- 8y ago
Trending
90-day click momentum
Coastal Grl PRE-SWIM Saltwater & Chlorine Hair Protectant Leave In Conditioner for Swimming Pool & Beach for Dry Frizzy Color Treated Hair & Extensions Tropical Coconut Pineapple Scent 6.8 fl oz
- Price
- $45.90
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 6mo ago

Malibu C Hard Water Hair Conditioner for Build Up - Travel Size Sulfate Free Moisturizing Formula for Dry Damaged Hair - Shields Against Minerals Infuses Moisture Restores Shine - Vegan 9oz
- Price
- $9.75
- Rating
- 4.4/5
- Reviews
- 2,304
- Age
- 6mo ago

SoCozy Kids Swim 3-in-1 Shampoo Conditioner & Body Wash - 3-in-1 Combo Pool Shampoo & Conditioner for Swimmers - Salt & Chlorine Removing Activated Charcoal
- Price
- $9.20
- Rating
- 4.6/5
- Reviews
- 8,994
- Age
- 10y ago

SoCozy Swim Leave In Conditioner Spray & Treatment for Kids Hair (8 Fl Oz) Protects & Repairs Pool Sun & Salt Damaged Hair Gentle Formula with Activated Charcoal Vitamin B5 & Sunflower Seed Extract
- Price
- $8.03
- Rating
- 4.6/5
- Reviews
- 8,994
- Age
- 10y ago

Fairy Tales Sun & Swim Lemon-Aid Kids Conditioner - After Pool & Beach Hair Conditioner - Replenishes Moisture Softens & Detangles After Chlorine Salt & Sun - Citrus Scent - 32 oz
- Price
- $26.47
- Rating
- 4.7/5
- Reviews
- 1,453
- Age
- 12y ago
Newest
by launch date
Malibu C Hard Water Hair Conditioner for Build Up - Travel Size Sulfate Free Moisturizing Formula for Dry Damaged Hair - Shields Against Minerals Infuses Moisture Restores Shine - Vegan 9oz
- Price
- $9.75
- Rating
- 4.4/5
- Reviews
- 2,304
- Age
- 6mo ago

Coastal Grl PRE-SWIM Saltwater & Chlorine Hair Protectant Leave In Conditioner for Swimming Pool & Beach for Dry Frizzy Color Treated Hair & Extensions Tropical Coconut Pineapple Scent 6.8 fl oz
- Price
- $45.90
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 6mo ago

Ultra Swim Ultra Hydration Swim Conditioner 7oz
- Price
- $6.37
- Rating
- 4.4/5
- Reviews
- 561
- Age
- 3y ago

Malibu C Swimmers Wellness Hair Conditioner for Women Men & Kids - Moisturizing Swim Conditioner to Restore Shine Affected by Pool Chlorine & Ocean Salt Water - Protein Rich Hair Care (64oz)
- Price
- $47.63
- Rating
- 4.4/5
- Reviews
- 908
- Age
- 3y ago

TRIHARD Pre & Post Swim Conditioner | Swimmers Conditioner | Pre Swim Hair Protection | Chlorine Removal Solution
- Price
- $20.54
- Rating
- 4.5/5
- Reviews
- 519
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
49
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
5%
- Malibu C57%
- UltraSwim15%
- SO COZY12%
- Fairy Tales4%
- TRISWIM3%
- AQUA GUARD3%
- Open — no brand owns it (3 brands, 5%)
Demand
Malibu Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6×
Search terms
Top Malibu Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- swim conditioner8K/yr
- malibu conditioner10K/yr
- malibu c conditioner5K/yr
- swimmers conditioner3K/yr
Reviews and returns
What reviews say buyers love and hate about Malibu Conditioner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells Horrible
the smell is rancid
has a very odd smell to it
leaked everywhere
They leak
Leak
other pieces are dry
Not very moisturizing
my hair is very dry
Waste of money
A bit pricey
It's expensive
Too heavy for fine hair
But it did not help my hair
I've struggled with hard water buildup on my hair for years
Love
The fragrance is wonderful
The scent is light
Great Scent
makes my hair super soft
Its so soft
My hair feels SOFT
Very effective
Excellent product
Good quality shampoo
Definitely worth the price
Good Value
Great value too
Works decently well
Very effective
It made an amazing difference
Return
0.5% Return rate 11% Fixable by listing
leaked everywhere
They leak
Leak
Smells Horrible
the smell is rancid
has a very odd smell to it
extremely disappointed its non functional now
This did not remove it
Didn't work
they have short hair cuts
is something harsh on hair
Makes your hair fall out
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Malibu Conditioner questions
Answered from the same tracked data.









