Malibu

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $566K a year.

Searches, last 12 months

349K

Growth, 90 days vs prior 90

+12.1%

Conversion, latest week

7.7%

Market size, estimated

$566Ka year

Peak month

July1.7× the quietest month

Top search term

malibu c116K searches a year

Listings sell for $21.06 on average, from $2.28 to $75.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $21.06 that is $32K to $42K a year per listing.

Average price

$21.06inside the $15 to $100 sweet spot

Price range

$2.28–$75.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$32K–$42K

Returns

0.4%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #162 within Hair Masks. It carries 5,052 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#162in Hair Masks

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

5,052per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

58 months