Is makeup stick profitable to sell on Amazon United States?

The niche generates $475K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.3%. Flapen's verdict: Skip it (42/100).

How competitive is the makeup stick niche?

4 brands and 7 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in makeup stick?

Top complaints mined from reviews: Color, Value For Money, Quality-Overall. The return rate is 3.9%.

When does demand for makeup stick peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.8× the quietest.

What does it cost to enter the makeup stick niche?

Listings span $13.67–$87.45; the average listing price is $57.89 (sweet spot $15–$100). The average incumbent carries 1,253 reviews — the moat a new listing must climb.

makeup stick

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Great$13.67–$87.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$57.89

avg listing price — sweet spot $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$475K

$475K/yr · 100K searches

Review moat

Good1,252.5

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Competition

Bad89%

top-5 click share — a locked-up shelf

Growth

Bad-45.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, makeup stick is a $475K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

makeup stick market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $347K–$463K; units × avg price
Conversion rate: 8.2%
Avg BSR: #575
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

EarthsCure77%
Ogee11%
Falocutus8%
Phoenix Beauty3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.3% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Open Trend

Top makeup stick search terms

earths cure makeup sticks28K/yr -47.6%6.9% conv.
earths cure13K/yr -18.3%6.7% conv.
earthscure makeup trio11K/yr -47.4%6.0% conv.
earths cure glow trio8K/yr -59.7%7.5% conv.
earth cure make up sticks6K/yr -58.5%7.1% conv.
earths cure products12K/yr -34.5%7.1% conv.
earths cure makeup4K/yr -37.3%4.6% conv.
earth cure2K/yr -6.9%6.6% conv.
earthcure makeup sticks3K/yr -54.7%5.3% conv.
earthscure skin care3K/yr -23.4%5.6% conv.

All search terms

Top makeup stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EarthsCure Glow Trio - 3 Piece Set: Bronzer Blush and Highlighter. Buildable Cream Sticks For a Luminous Natural and Youthful Look

EarthsCure$85.653.9★278 rev

3 Pcs NEUTRAL Contour Stick Set Professional Makeup Kit for All Skin

Falocutus$13.674.2★2,522 rev

Ogee Face Stick Crystal Collection Trio - Contour Stick Makeup Collection - Certified Organic Contour Palette - Includes Bronzer Stick Blush Stick & Highlighter Stick

Ogee$83.994.4★3,375 rev

EarthsCure Cream Bronzer Stick (Beach Bronze) - Sunkissed Face Glow - Buildable Buttery Formula Natural Luminous Finish - 1 Piece

EarthsCure$37.704.5★20 rev

EarthsCure 3 Step Anti-Aging Routine - Simple Routine for Wrinkles Dark Spots and Smoother Skin. Contains Ocean Minerals Nano Peptides & Vegan Retinol. Sensitive Skin Safe.

EarthsCure$87.454.1★158 rev

Newest

by launch date

EarthsCure Cream Bronzer Stick (Beach Bronze) - Sunkissed Face Glow - Buildable Buttery Formula Natural Luminous Finish - 1 Piece

EarthsCure$37.7020 rev

6mo ago

EarthsCure Glow Trio - 3 Piece Set: Bronzer Blush and Highlighter. Buildable Cream Sticks For a Luminous Natural and Youthful Look

EarthsCure$85.65278 rev

1y ago

Cream Contour Stick Set Blush Bronzer & Highlighter Trio | Hydrating Buildable High-Pigment Makeup with Shea Butter & Vitamin E | Phoenix Beauty Gift Set (Enchanted)

Phoenix Beauty$29.72108 rev

1y ago

EarthsCure 3 Step Anti-Aging Routine - Simple Routine for Wrinkles Dark Spots and Smoother Skin. Contains Ocean Minerals Nano Peptides & Vegan Retinol. Sensitive Skin Safe.

EarthsCure$87.45158 rev

3y ago

3 Pcs NEUTRAL Contour Stick Set Professional Makeup Kit for All Skin

Falocutus$13.672,522 rev

3y ago

What buyers say about makeup stick

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Better than the expensive brands”

Color16%

“Color good”

Value For Money9%

“Worth the money”

Soft Feel7%

“Very smooth”

Suitability Combination Skin6%

“is great for the skin too”

Ease Of Application6%

“While you applied everything looks good”

Ease Of Use5%

“Easy to use”

Brightness/Shine/Glow5%

“gives a nice glow”

Suitability Dry Skin3%

“feels amazing on my skin which does run a little dry”

Adhesion/Stickiness3%

“which also makes these sticks good for sensitive skin”

What buyers complain about

Color11%

“Not what I expected in terms of color”

Value For Money10%

“A bit pricey”

Quality-Overall9%

“Works no better than any other”

Moist/Dry6%

“It does not glide on easily and feels dry”

Advertised Vs Actual Product5%

“Dont believe all the marketing hype like I did”

Smell5%

“Smells Horrible”

Weight Heavy4%

“They are a little heavy to carry around in a bag”

Texture/Consistency-Overall3%

“Dry consistency”

Adhesion/Stickiness3%

“The dark contour stick was too dark so basically I paid for 1 stick”

Functionality-Overall3%

“the results were not as good”

Top return reasons

Color37%

Adhesion/Stickiness10%

Advertised Vs Actual Product8%

Functionality-Overall6%

Defective Material/Parts4%

Product Condition4%

Value For Money4%

Moist/Dry3%