- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $475K/yr100K searches / yr
- 90-day growth
- -45.3%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 7 sellers
Flapen Score
Makeup Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Makeup Stick is stronger. Inside it, weaker.
Market
The Makeup Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Makeup Stick 100K times last year and spent an estimated $475K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $475K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -45.3%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $475Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- earths cure makeup sticks28K searches a year
02 · Price
A sale here is worth $57.89.
Listings sell for $57.89 on average, from $13.67 to $87.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $57.89 that is $43K to $58K a year per listing.
- Average price
- $57.89inside the $15 to $100 sweet spot
- Price range
- $13.67–$87.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $43K–$58K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #575 within Face. It carries 1,253 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #575in Face
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 1,253per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Makeup Stick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EarthsCure Glow Trio - 3 Piece Set: Bronzer Blush and Highlighter. Buildable Cream Sticks For a Luminous Natural and Youthful Look
- Price
- $85.65
- Rating
- 3.9/5
- Reviews
- 278
- Age
- 1y ago

3 Pcs NEUTRAL Contour Stick Set Professional Makeup Kit for All Skin
- Price
- $13.67
- Rating
- 4.2/5
- Reviews
- 2,522
- Age
- 3y ago

Ogee Face Stick Crystal Collection Trio - Contour Stick Makeup Collection - Certified Organic Contour Palette - Includes Bronzer Stick Blush Stick & Highlighter Stick
- Price
- $83.99
- Rating
- 4.4/5
- Reviews
- 3,375
- Age
- 3y ago

EarthsCure Cream Bronzer Stick (Beach Bronze) - Sunkissed Face Glow - Buildable Buttery Formula Natural Luminous Finish - 1 Piece
- Price
- $37.70
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 6mo ago

EarthsCure 3 Step Anti-Aging Routine - Simple Routine for Wrinkles Dark Spots and Smoother Skin. Contains Ocean Minerals Nano Peptides & Vegan Retinol. Sensitive Skin Safe.
- Price
- $87.45
- Rating
- 4.1/5
- Reviews
- 158
- Age
- 3y ago
Trending
estimated 90-day click momentum
EarthsCure Cream Bronzer Stick (Beach Bronze) - Sunkissed Face Glow - Buildable Buttery Formula Natural Luminous Finish - 1 Piece
- Price
- $37.70
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 6mo ago

Ogee Face Stick Crystal Collection Trio - Contour Stick Makeup Collection - Certified Organic Contour Palette - Includes Bronzer Stick Blush Stick & Highlighter Stick
- Price
- $83.99
- Rating
- 4.4/5
- Reviews
- 3,375
- Age
- 3y ago

EarthsCure Nano Peptide Moisturizer for Face (2oz) - Natural Cream to Hydrate and Smooth. Contains Nano Peptides Anti-Oxidants & Hyaluronic Acid to Lift and Plump. For Sensitive Skin.
- Price
- $42.82
- Rating
- 4.2/5
- Reviews
- 184
- Age
- 6y ago

EarthsCure Glow Trio - 3 Piece Set: Bronzer Blush and Highlighter. Buildable Cream Sticks For a Luminous Natural and Youthful Look
- Price
- $85.65
- Rating
- 3.9/5
- Reviews
- 278
- Age
- 1y ago

Cream Contour Stick Set Blush Bronzer & Highlighter Trio | Hydrating Buildable High-Pigment Makeup with Shea Butter & Vitamin E | Phoenix Beauty Gift Set (Enchanted)
- Price
- $29.72
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 1y ago
Newest
by launch date
EarthsCure Cream Bronzer Stick (Beach Bronze) - Sunkissed Face Glow - Buildable Buttery Formula Natural Luminous Finish - 1 Piece
- Price
- $37.70
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 6mo ago

EarthsCure Glow Trio - 3 Piece Set: Bronzer Blush and Highlighter. Buildable Cream Sticks For a Luminous Natural and Youthful Look
- Price
- $85.65
- Rating
- 3.9/5
- Reviews
- 278
- Age
- 1y ago

Cream Contour Stick Set Blush Bronzer & Highlighter Trio | Hydrating Buildable High-Pigment Makeup with Shea Butter & Vitamin E | Phoenix Beauty Gift Set (Enchanted)
- Price
- $29.72
- Rating
- 4.3/5
- Reviews
- 108
- Age
- 1y ago

EarthsCure 3 Step Anti-Aging Routine - Simple Routine for Wrinkles Dark Spots and Smoother Skin. Contains Ocean Minerals Nano Peptides & Vegan Retinol. Sensitive Skin Safe.
- Price
- $87.45
- Rating
- 4.1/5
- Reviews
- 158
- Age
- 3y ago

3 Pcs NEUTRAL Contour Stick Set Professional Makeup Kit for All Skin
- Price
- $13.67
- Rating
- 4.2/5
- Reviews
- 2,522
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- EarthsCure77%
- Ogee11%
- Falocutus8%
- Phoenix Beauty3%
- Open — no brand owns it (0%)
Demand
Makeup Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Makeup Stick search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- earths cure makeup sticks28K/yr
- earths cure13K/yr
- earthscure makeup trio11K/yr
- earths cure glow trio8K/yr
- earth cure make up sticks6K/yr
- earths cure products12K/yr
- earths cure makeup4K/yr
- earth cure2K/yr
- earthcure makeup sticks3K/yr
- earthscure skin care3K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Stick
We read the reviews and the return reasons for every product selling here.
“Not what I expected in terms of color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Stick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









