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Makeup Stick

Fail

The top 5 brands take 100% of clicks, so Makeup Stick is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$475K/yr100K searches / yr
90-day growth
-45.3%search demand this quarter
Competition
89%top-5 click share · 4 brands · 7 sellers

Flapen Score

Makeup Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Stick is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Stick 100K times last year and spent an estimated $475K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $475K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-45.3%
Conversion, latest week
8.2%
Market size, estimated
$475Ka year
Peak month
December4.8× the quietest month
Top search term
earths cure makeup sticks28K searches a year

02 · Price

A sale here is worth $57.89.

Listings sell for $57.89 on average, from $13.67 to $87.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $57.89 that is $43K to $58K a year per listing.

Average price
$57.89inside the $15 to $100 sweet spot
Price range
$13.67–$87.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$43K–$58K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #575 within Face. It carries 1,253 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#575in Face
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,253per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Makeup Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 211%
  • Brand 38%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Makeup Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Makeup Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earths cure makeup sticks28K/yr
  • earths cure13K/yr
  • earthscure makeup trio11K/yr
  • earths cure glow trio8K/yr
  • earth cure make up sticks6K/yr
  • earths cure products12K/yr
  • earths cure makeup4K/yr
  • earth cure2K/yr
  • earthcure makeup sticks3K/yr
  • earthscure skin care3K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Stick

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Color”
3.9%of orders come back
“Not what I expected in terms of color”
A buyer, on “Color”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Makeup Stick questions

Answered from the same tracked data.