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Makeup Sponge Cleaners

Fail

Demand is soft, at -18.0% this quarter, so Makeup Sponge Cleaners is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$144K/yr101K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
74%top-5 click share · 9 brands · 10 sellers

Flapen Score

Makeup Sponge Cleaners against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Sponge Cleaners is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Sponge Cleaners market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Sponge Cleaners 101K times last year and spent an estimated $144K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
11.1%
Market size, estimated
$144Ka year
Peak month
December1.7× the quietest month
Top search term
makeup sponge cleaner35K searches a year

02 · Price

A sale here is worth $12.87.

Listings sell for $12.87 on average, from $5.02 to $30.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.87 that is $3K to $6K a year per listing.

Average price
$12.87under the $15 to $100 sweet spot
Price range
$5.02–$30.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #64 within Makeup Brushes & Tools. It carries 4,464 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
18.1%
Average rank
#64in Makeup Brushes & Tools
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,464per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Makeup Sponge Cleaners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

5%

  • Brand 146%
  • Brand 221%
  • Brand 320%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Makeup Sponge Cleaners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Makeup Sponge Cleaners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup sponge cleaner35K/yr
  • beauty blender cleaner31K/yr
  • beauty blender soap14K/yr
  • make up sponge cleaner7K/yr
  • beauty blender cleanser6K/yr
  • beauty sponge cleaner2K/yr
  • makeup sponge cleaners2K/yr
  • beauty blender solid cleanser2K/yr
  • beauty blender cleaners481/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Sponge Cleaners

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Ease Of Cleaning”
21%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“Doesnt clean”
A buyer, on “Ease Of Cleaning”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Makeup Sponge Cleaners questions

Answered from the same tracked data.