makeup sponge cleaners
Skip itSoft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.02–$30.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$144K$144K/yr · 101K searches
Review moat
Bad4,464.06avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, makeup sponge cleaners is a $144K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
makeup sponge cleaners market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $129K–$161K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 18.1%
- Avg brand age
- 41 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
10
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
5%
- beautyblender46%
- EcoTools21%
- e.l.f.20%
- Etercycle3%
- Norate3%
- Real Techniques2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top makeup sponge cleaners search terms
- makeup sponge cleaner35K/yr
- beauty blender cleaner31K/yr
- beauty blender soap14K/yr
- make up sponge cleaner7K/yr
- beauty blender cleanser6K/yr
- beauty sponge cleaner2K/yr
- makeup sponge cleaners2K/yr
- beauty blender solid cleanser2K/yr
- beauty blender cleaners481/yr
Top makeup sponge cleaners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beautyblender | Blendercleanser Tool Wash | Lavender Purifying Liquid Soap | Sponge Brush Makeup Tool Cleanser | Lavender-Scented Vegan Paraben & Sulfate-Free 3 oz | Package May Vary
beautyblender$13.694.6★2,524 rev
EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle
EcoTools$7.054.6★1,135 rev
Beautyblender Blendercleanser Tool Scrub Solid Cleanser Lavender Makeup Sponge & Brush Cleansing Bar Hand Sponge and Brush Cleanser Removes Makeup & Buildup Travel-Friendly 1 oz
beautyblender$19.044.6★79 rev
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
e.l.f.$6.894.6★600 rev
e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
e.l.f.$5.954.8★959 rev
Newest
by launch date
Original Pink Beauty Blender Makeup Sponge & Blendercleanser Solid Charcoal Sponge & Brush Cleanser + Silicone Scrub Mat Charcoal
beautyblender$30.6348 rev
Beautyblender Blendercleanser Tool Scrub Solid Cleanser Lavender Makeup Sponge & Brush Cleansing Bar Hand Sponge and Brush Cleanser Removes Makeup & Buildup Travel-Friendly 1 oz
beautyblender$19.0479 rev
Tool Scrub Charcoal Hand Sponge & Brush Cleanser (1.0oz)
beautyblender$19.827 rev
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
e.l.f.$6.89600 rev
EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle
EcoTools$7.051,135 rev
Trending
90-day click momentumTool Scrub Charcoal Hand Sponge & Brush Cleanser (1.0oz)
beautyblender$19.823.9★
Beautyblender | Blendercleanser Tool Wash | Lavender Purifying Liquid Soap | Sponge Brush Makeup Tool Cleanser | Lavender-Scented Vegan Paraben & Sulfate-Free 3 oz | Package May Vary
beautyblender$13.694.6★
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
e.l.f.$6.894.6★
Real Techniques Miracle Blend + Cleanse 3 Piece Set Makeup Sponge For Blending Foundation & Solid Soap For Deep Cleaning Sponges Includes Travel Storage Tote Cruelty-Free & Latex-Free
Real Techniques$7.464.6★
e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
e.l.f.$5.954.8★
What buyers say about makeup sponge cleaners
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Easy to use”
“WORTH THE PRICE”
“Very effective shampoo”
“Excellent cleanser”
“Overall, this is a reliable, effective brush cleaner thats easy to use and easy to keep stocked”
“Nice clean smell”
“As advertised”
“kept bristles soft”
“Its perfect size and good”
What buyers complain about
“Doesnt clean”
“Scent is not strong”
“Not as effective as expected”
“Waste of money”
“Not the best”
“Didnt last”
“Does not work as advertised”
“then theres still residue”
“The bottle is also quite large compared to what I was expecting”
“I made sure it didnt have alcohol in it to begin with because Im allergic to it”
Top return reasons
Common questions
- Is makeup sponge cleaners profitable to sell on Amazon United States?
- The niche generates $144K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the makeup sponge cleaners niche?
- 9 brands and 10 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in makeup sponge cleaners?
- Top complaints mined from reviews: Ease Of Cleaning, Smell, Functionality-Overall. The return rate is 0.4%.
- When does demand for makeup sponge cleaners peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the makeup sponge cleaners niche?
- Listings span $5.02–$30.63; the average listing price is $12.87 (sweet spot $15–$100). The average incumbent carries 4,464 reviews — the moat a new listing must climb.