Makeup Remover Face Wash
FailThe top 5 brands take 100% of clicks, so Makeup Remover Face Wash is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $1.2M/yr673K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 69%top-5 click share · 4 brands · 76 sellers
Flapen Score
Makeup Remover Face Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Makeup Remover Face Wash is stronger. Inside it, weaker.
Market
The Makeup Remover Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Makeup Remover Face Wash 673K times last year and spent an estimated $1.2M. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 673K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 673K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 13.6%
- Market size, estimated
- $1.2Ma year
- Peak month
- June2.0× the quietest month
- Top search term
- cerave cream to foam cleanser74K searches a year
02 · Price
A sale here is worth $12.92.
Listings sell for $12.92 on average, from $6.79 to $27.76. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $12.92 that is $65K to $78K a year per listing.
- Average price
- $12.92under the $15 to $100 sweet spot
- Price range
- $6.79–$27.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $65K–$78K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Cleansers. It carries 7,534 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Cleansers
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 7,534per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Makeup Remover Face Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Brand 144%
- Brand 225%
- Brand 316%
- Brand 416%
Demand
Makeup Remover Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.0×
Search terms
Top Makeup Remover Face Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cerave cream to foam cleanser74K/yr
- neutrogena hydro boost face wash87K/yr
- elf face wash85K/yr
- cerave hydrating cream to foam cleanser50K/yr
- eucerin face wash60K/yr
- neutrogena cleanser41K/yr
- elf cleanser36K/yr
- neutrogena hydro boost cleanser36K/yr
- cerave hydrating cream-to-foam cleanser19K/yr
- neutrogena face wash cleansing29K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Remover Face Wash
We read the reviews and the return reasons for every product selling here.
“Smell is horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Remover Face Wash questions
Answered from the same tracked data.









