makeup remover face wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 673K searches
Price range
Good$6.79–$27.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.92avg listing price — sweet spot $15–$100
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,533.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, makeup remover face wash is a $1.2M/yr Amazon United States market (673K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
makeup remover face wash market data
- Units sold / yr
- 80K–100K
- avg 5,000–6,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- CeraVe44%
- Neutrogena25%
- Eucerin16%
- e.l.f.16%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.0×
Top makeup remover face wash search terms
- cerave cream to foam cleanser74K/yr
- neutrogena hydro boost face wash87K/yr
- elf face wash85K/yr
- cerave hydrating cream to foam cleanser50K/yr
- eucerin face wash60K/yr
- neutrogena cleanser41K/yr
- elf cleanser36K/yr
- neutrogena hydro boost cleanser36K/yr
- cerave hydrating cream-to-foam cleanser19K/yr
- neutrogena face wash cleansing29K/yr
Top makeup remover face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CeraVe Hydrating Cream To Foam Cleanser Makeup Remover Face Wash For Dry Skin Foaming Facial Cleanser With Hyaluronic Acid Normal To Dry Skin Fragrance Free & Non Comedogenic 19 Fluid Ounce
CeraVe$16.564.8★25,994 rev
Neutrogena Hydro Boost Hydrating Gel Cleanser Daily Face Wash for Sensitive Skin Gentle Foaming Facial Cleanser Noncomedogenic Alcohol- and Fragrance-Free Hyaluronic Acid 7.8 fl oz
Neutrogena$8.524.7★5,599 rev
CeraVe Hydrating Cream To Foam Cleanser Makeup Remover Face Wash For Dry Skin Foaming Facial Cleanser With Hyaluronic Acid Normal To Dry Skin Fragrance Free & Non Comedogenic 8 Fluid Ounces
CeraVe$11.714.8★25,994 rev
Eucerin Gentle Cleansing Hydrating Gel Cleanser 13.5 Fl Oz Bottle
Eucerin$11.934.6★5,289 rev
e.l.f. SKIN Holy Hydration! Clean Freak Daily Cleanser Gentle Hydrating Gel Face Cleanser Made With Hyaluronic Acid Vegan & Cruelty-Free 5.5 fl oz
e.l.f.$10.404.7★1,181 rev
Newest
by launch datee.l.f. SKIN Holy Hydration! Clean Freak Daily Cleanser Gentle Hydrating Gel Face Cleanser Made With Hyaluronic Acid Vegan & Cruelty-Free 5.5 fl oz
e.l.f.$10.401,181 rev
Eucerin Radiant Tone Face Cleanser Gel with 2% Exfoliating AHA Complex Gentle Face Wash Improves Skin Clarity and Boosts Radiance All Skin Types 6.8 Fl Oz Bottle
Eucerin$16.121,633 rev
CeraVe Hydrating Cream To Foam Cleanser Makeup Remover Face Wash For Dry Skin Foaming Facial Cleanser With Hyaluronic Acid Normal To Dry Skin Fragrance Free & Non Comedogenic 16 Ounce Refill
CeraVe$13.52246 rev
Eucerin Gentle Cleansing Hydrating Gel Cleanser 13.5 Fl Oz Bottle
Eucerin$11.935,289 rev
CeraVe Hydrating Cream To Foam Cleanser Makeup Remover Face Wash For Dry Skin Foaming Facial Cleanser With Hyaluronic Acid Normal To Dry Skin Fragrance Free & Non Comedogenic 8 Fluid Ounces
CeraVe$11.7125,994 rev
Trending
90-day click momentumCeraVe Hydrating Cream To Foam Cleanser Makeup Remover Face Wash For Dry Skin Foaming Facial Cleanser With Hyaluronic Acid Normal To Dry Skin Fragrance Free & Non Comedogenic 16 Ounce Refill
CeraVe$13.524.8★
CeraVe Hydrating Cream To Foam Cleanser Makeup Remover Face Wash For Dry Skin Foaming Facial Cleanser With Hyaluronic Acid Normal To Dry Skin Fragrance Free & Non Comedogenic 8 Fluid Ounces
CeraVe$11.714.8★
CeraVe Hydrating Cream To Foam Cleanser Makeup Remover Face Wash For Dry Skin Foaming Facial Cleanser With Hyaluronic Acid Normal To Dry Skin Fragrance Free & Non Comedogenic 19 Fluid Ounce
CeraVe$16.564.8★
e.l.f. SKIN Holy Hydration! Clean Freak Daily Cleanser Gentle Hydrating Gel Face Cleanser Made With Hyaluronic Acid Vegan & Cruelty-Free 5.5 fl oz
e.l.f.$10.404.7★
Eucerin Hydrating Cleansing Gel Daily Face Wash and Makeup Remover Formulated with Hyaluronic Acid 6.8 Fl Oz Bottle
Eucerin$9.434.6★
What buyers say about makeup remover face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans Well”
“Smooth like butter”
“is an excellent moisturizer”
“Great Reliable & Affordable Product”
“works well with sensitive skin”
“light smell”
“good cleanser”
“helps with my dry skin”
“Good price”
“easy to lather”
What buyers complain about
“Smell is horrible”
“Not very hydrating”
“it gave me a horrific face rash”
“Doesn't dry skin”
“the pump is Awful”
“Pads don't clean”
“leaking”
“POOR QUALITY CONTROL”
“Its watered down”
“Bad for some skin types”
Top return reasons
Common questions
- Is makeup remover face wash profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 13 tracked products. 90-day search growth is +5.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the makeup remover face wash niche?
- 4 brands and 76 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in makeup remover face wash?
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.5%.
- When does demand for makeup remover face wash peak?
- Demand peaks in Jun; the busiest month runs 2.0× the quietest.
- What does it cost to enter the makeup remover face wash niche?
- Listings span $6.79–$27.76; the average listing price is $12.92 (sweet spot $15–$100). The average incumbent carries 7,534 reviews — the moat a new listing must climb.