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Makeup Remover Face Wash

Fail

The top 5 brands take 100% of clicks, so Makeup Remover Face Wash is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$1.2M/yr673K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
69%top-5 click share · 4 brands · 76 sellers

Flapen Score

Makeup Remover Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Remover Face Wash is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Remover Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Remover Face Wash 673K times last year and spent an estimated $1.2M. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 673K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
673K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
13.6%
Market size, estimated
$1.2Ma year
Peak month
June2.0× the quietest month
Top search term
cerave cream to foam cleanser74K searches a year

02 · Price

A sale here is worth $12.92.

Listings sell for $12.92 on average, from $6.79 to $27.76. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $12.92 that is $65K to $78K a year per listing.

Average price
$12.92under the $15 to $100 sweet spot
Price range
$6.79–$27.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$65K–$78K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Cleansers. It carries 7,534 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Cleansers
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
7,534per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Makeup Remover Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 225%
  • Brand 316%
  • Brand 416%

Demand

Makeup Remover Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Search terms

Top Makeup Remover Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave cream to foam cleanser74K/yr
  • neutrogena hydro boost face wash87K/yr
  • elf face wash85K/yr
  • cerave hydrating cream to foam cleanser50K/yr
  • eucerin face wash60K/yr
  • neutrogena cleanser41K/yr
  • elf cleanser36K/yr
  • neutrogena hydro boost cleanser36K/yr
  • cerave hydrating cream-to-foam cleanser19K/yr
  • neutrogena face wash cleansing29K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Remover Face Wash

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Cleansing”
11%of negative reviews mention “Smell”
0.5%of orders come back
“Smell is horrible”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Makeup Remover Face Wash questions

Answered from the same tracked data.