Is makeup remover cream profitable to sell on Amazon United States?

The niche generates $97K/yr across 5 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (33/100).

How competitive is the makeup remover cream niche?

4 brands and 37 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in makeup remover cream?

Top complaints mined from reviews: Smell, Ease Of Cleaning, Allergies. The return rate is 0.5%.

What does it cost to enter the makeup remover cream niche?

Listings span $6.62–$11.49; the average listing price is $10.20 (sweet spot $15–$100). The average incumbent carries 6,174 reviews — the moat a new listing must climb.

makeup remover cream

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.20

avg listing price — sweet spot $15–$100

Market size

Bad$97K

$97K/yr · 76K searches

Review moat

Bad6,173.6

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$6.62–$11.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, makeup remover cream is a $97K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

makeup remover cream market data

Units sold / yr: 8K–10K; avg 1,500–2,000/product
Revenue / yr: $82K–$102K; units × avg price
Conversion rate: 12.5%
Avg BSR: #58
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Garnier84%
POND'S6%
e.l.f.5%
CeraVe5%

Top makeup remover cream search terms

garnier cleansing balm17K/yr -2.3%12.0% conv.
makeup remover cream13K/yr +0.4%5.5% conv.
garnier erase it all8K/yr +1.3%17.5% conv.
garnier makeup remover balm5K/yr +17.8%20.7% conv.
cream makeup remover9K/yr -30.2%4.6% conv.
garnier erase it all makeup cleansing balm7K/yr +1.4%19.8% conv.
make up remover cream3K/yr -8.9%6.0% conv.
garnier balm2K/yr +14.5%16.4% conv.
garnier makeup cleansing balm6K/yr -43.6%11.7% conv.
garnier erase it all cleansing balm3K/yr -19.8%9.2% conv.

All search terms

Top makeup remover cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz

Garnier$11.094.4★1,850 rev

Garnier Erase It All Makeup Cleansing Balm with Vitamin C Brightening Facial Cleanser and Makeup Remover 4.2 Oz

Garnier$10.704.4★794 rev

PONDS Cold Cream Cleanser Fragrance-Free Moisturizing Makeup Remover & Deep Cleansing Face Cream Facial Cleanser for Soft Radiant Skin Dermatologist Tested Non-Comedogenic 6.1 oz

POND'S$6.624.7★2,367 rev

e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin

e.l.f.$11.494.7★17,481 rev

CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz

CeraVe$11.104.4★8,376 rev

Newest

by launch date

Garnier Erase It All Makeup Cleansing Balm with Hyaluronic Acid Replumping Facial Cleanser and Makeup Remover 4.2 Oz

Garnier$11.091,850 rev

2y ago

Garnier Erase It All Makeup Cleansing Balm with Vitamin C Brightening Facial Cleanser and Makeup Remover 4.2 Oz

Garnier$10.70794 rev

2y ago

CeraVe Cleansing Balm Makeup Remover Waterproof Makeup Remover With Ceramides & Plant-Based Jojoba Oil To Nourish & Hydrate Non-Comedogenic & Fragrance Free 1.3 Oz

CeraVe$11.108,376 rev

4y ago

e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin

e.l.f.$11.4917,481 rev

5y ago

PONDS Cold Cream Cleanser Fragrance-Free Moisturizing Makeup Remover & Deep Cleansing Face Cream Facial Cleanser for Soft Radiant Skin Dermatologist Tested Non-Comedogenic 6.1 oz

POND'S$6.622,367 rev

7y ago

What buyers say about makeup remover cream

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning11%

“Cleans face nicely”

Quality-Overall9%

“EXCELLENT PRODUCT”

Value For Money9%

“Excellent value”

Cleansing9%

“Love this cleanser”

Soft Feel8%

“My skin is so soft”

Moist/Dry6%

“So moisturizing and gentle”

Suitability Combination Skin4%

“Great product for skin care”

Efficiency4%

“Effective”

Suitability Dry Skin4%

“This is the bestest stuff for dry skin”

Ease Of Use4%

“Easy to use”

What buyers complain about

Smell20%

“Strong chemical odor”

Ease Of Cleaning8%

“Its not a great cleanser”

Allergies5%

“Reaction”

Size-Overall4%

“Its a tiny jar”

Oily/Greasy4%

“It is slightly oily”

Product Condition3%

“Not new”

Advertised Vs Actual Product3%

“Most likely not the same product”

Eyelash Quality3%

“some of my lashes would fall out”

Water Resistance3%

“Too weak for waterproof mascara”

Functionality-Overall3%

“did not work for me”

Top return reasons

Smell18%

Size-Overall13%

Advertised Vs Actual Product11%

Functionality-Overall11%

Product Condition10%

Value For Money4%

Oily/Greasy4%

Moist/Dry3%

Ease Of Cleaning3%

Defective Material/Parts3%

Common questions

Is makeup remover cream profitable to sell on Amazon United States?: The niche generates $97K/yr across 5 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (33/100).
How competitive is the makeup remover cream niche?: 4 brands and 37 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in makeup remover cream?: Top complaints mined from reviews: Smell, Ease Of Cleaning, Allergies. The return rate is 0.5%.
What does it cost to enter the makeup remover cream niche?: Listings span $6.62–$11.49; the average listing price is $10.20 (sweet spot $15–$100). The average incumbent carries 6,174 reviews — the moat a new listing must climb.