Makeup Remover Cloth
MaybeAn estimated 1.1% of orders come back. But demand is soft, at -13.9% this quarter, so Makeup Remover Cloth is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $1.3M/yr1.3M searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 38%top-5 click share · 16 brands · 29 sellers
Flapen Score
Makeup Remover Cloth against its category
The dotted line is the Beauty & Personal Care average. Past it, Makeup Remover Cloth is stronger. Inside it, weaker.
Market
The Makeup Remover Cloth market on Amazon at a glance
Shoppers on Amazon United States searched for Makeup Remover Cloth 1.3M times last year and spent an estimated $1.3M. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $1.3Ma year
- Peak month
- December3.7× the quietest month
- Top search term
- makeup remover cloth243K searches a year
02 · Price
A sale here is worth $14.47.
Listings sell for $14.47 on average, from $5.38 to $24.54. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $14.47 that is $18K to $22K a year per listing.
- Average price
- $14.47under the $15 to $100 sweet spot
- Price range
- $5.38–$24.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $18K–$22K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #97 within Cleansers. It carries 6,685 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #97in Cleansers
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 6,685per listing
- Listings tracked
- 43
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -129 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- -129 months
Products
Top Makeup Remover Cloth products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Puomue Makeup Remover Cloth 12 Pack Ultra Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Multicolor
- Price
- $6.16
- Rating
- 4.6/5
- Reviews
- 1,639
- Age
- 2y ago

UWEME Makeup Remover Cloths 4 Count: Microfiber Reusable Fast Drying Washcloth Face Towels for Women
- Price
- $6.25
- Rating
- 4.6/5
- Reviews
- 4,556
- Age
- 5y ago

Nugilla Makeup Remover Cloths 8 Packs Makeup Remover Towels Reusable Face Wash Cloth Soft Microfiber Face Cloth for Women
- Price
- $9.40
- Rating
- 4.6/5
- Reviews
- 8,471
- Age
- 3y ago

Makeup Remover Cloth 6 x 6 Makeup Remover Towels Reusable Face Cloth for Washing Face Makeup Remover Pads Microfiber Face Washcloth with Mesh Bag 12 Pack Grey
- Price
- $9.21
- Rating
- 4.5/5
- Reviews
- 5,406
- Age
- 4y ago

The Original MakeUp Eraser 7-Day Set Erase All Makeup With Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Neutrals 7ct.
- Price
- $19.37
- Rating
- 4.6/5
- Reviews
- 3,142
- Age
- 4y ago
Trending
estimated 90-day click momentum
The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Berry Blue 1ct
- Price
- $16.20
- Rating
- 4.6/5
- Reviews
- 26,061
- Age
- 2y ago

Puomue Makeup Remover Cloth 12 Pack Super Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Dark Grey
- Price
- $5.98
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 6mo ago

The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Chic Black 1ct.
- Price
- $16.50
- Rating
- 4.6/5
- Reviews
- 26,061
- Age
- 10y ago

The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Sunset Boulevard 7ct.
- Price
- $20.37
- Rating
- 4.6/5
- Reviews
- 3,142
- Age
- 3y ago

The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Dewy Glow 7ct.
- Price
- $20.48
- Rating
- 4.6/5
- Reviews
- 3,142
- Age
- 3y ago
Newest
by launch date
Puomue Makeup Remover Cloth 12 Pack Super Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Dark Grey
- Price
- $5.98
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 6mo ago

my novel things Makeup Remover Cloth 7-Day Set 15x6.5 Reusable Makeup Remover Towels Makeup Washcloths Skin Friendly Soft Washable Coral Fleece Microfiber Towel for Face Eye Lips Gift for Women
- Price
- $8.75
- Rating
- 4.5/5
- Reviews
- 445
- Age
- 1y ago

The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Puppy 1ct.
- Price
- $14.33
- Rating
- 4.8/5
- Reviews
- 82
- Age
- 1y ago

The Original MakeUp Eraser Mini PRO 5-pack Erase All Makeup With Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Chic Black 5ct
- Price
- $14.68
- Rating
- 4.6/5
- Reviews
- 384
- Age
- 2y ago

The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! (Hello Kitty Classic) 7ct.
- Price
- $17.25
- Rating
- 4.8/5
- Reviews
- 1,199
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
16 falling
Sellers
29
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 76%
Open market
17%
- MakeUp Eraser42%
- Puomue14%
- UWEME8%
- NUGILLA7%
- Natwag7%
- Orighty6%
- Open — no brand owns it (10 brands, 17%)
Demand
Makeup Remover Cloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Makeup Remover Cloth search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- makeup remover cloth243K/yr
- makeup eraser291K/yr
- makeup eraser cloth141K/yr
- makeup remover towels90K/yr
- makeup remover cloths53K/yr
- make up remover towels58K/yr
- microfiber makeup remover cloths35K/yr
- make up eraser66K/yr
- erase your face washcloths38K/yr
- reusable makeup remover cloths45K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Remover Cloth
We read the reviews and the return reasons for every product selling here.
“Tiny washcloths☹️ I was under the impression that these would be full-size washcloths and theyre tiny... Not happy at all.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Remover Cloth questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









