Makeup Remover Cloth
MaybeAn estimated 1.1% of orders come back. But demand is soft, at -13.9% this quarter, so Makeup Remover Cloth is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $1.3M/yr1.3M searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 38%top-5 click share · 16 brands · 29 sellers
Flapen Score
Makeup Remover Cloth against its category
The dotted line is the Beauty & Personal Care average. Past it, Makeup Remover Cloth is stronger. Inside it, weaker.
Market
The Makeup Remover Cloth market on Amazon at a glance
Shoppers on Amazon United States searched for Makeup Remover Cloth 1.3M times last year and spent an estimated $1.3M. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $1.3Ma year
- Peak month
- December3.7× the quietest month
- Top search term
- makeup remover cloth243K searches a year
02 · Price
A sale here is worth $14.47.
Listings sell for $14.47 on average, from $5.38 to $24.54. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $14.47 that is $18K to $22K a year per listing.
- Average price
- $14.47under the $15 to $100 sweet spot
- Price range
- $5.38–$24.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $18K–$22K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #97 within Cleansers. It carries 6,685 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #97in Cleansers
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 6,685per listing
- Listings tracked
- 43
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -129 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- -129 months
Products
Top Makeup Remover Cloth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
29
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
38%
Top 20: 76%
Open market
17%
- Brand 142%
- Brand 214%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 66%
- Open — no brand owns it (10 brands, 17%)
Demand
Makeup Remover Cloth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Makeup Remover Cloth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- makeup remover cloth243K/yr
- makeup eraser291K/yr
- makeup eraser cloth141K/yr
- makeup remover towels90K/yr
- makeup remover cloths53K/yr
- make up remover towels58K/yr
- microfiber makeup remover cloths35K/yr
- make up eraser66K/yr
- erase your face washcloths38K/yr
- reusable makeup remover cloths45K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Remover Cloth
We read the reviews and the return reasons for every product selling here.
“Tiny washcloths☹️ I was under the impression that these would be full-size washcloths and theyre tiny... Not happy at all.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Remover Cloth questions
Answered from the same tracked data.









