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Makeup Remover Cloth

Maybe

An estimated 1.1% of orders come back. But demand is soft, at -13.9% this quarter, so Makeup Remover Cloth is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$1.3M/yr1.3M searches / yr
90-day growth
-13.9%search demand this quarter
Competition
38%top-5 click share · 16 brands · 29 sellers

Flapen Score

Makeup Remover Cloth against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Remover Cloth is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Remover Cloth market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Remover Cloth 1.3M times last year and spent an estimated $1.3M. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
7.1%
Market size, estimated
$1.3Ma year
Peak month
December3.7× the quietest month
Top search term
makeup remover cloth243K searches a year

02 · Price

A sale here is worth $14.47.

Listings sell for $14.47 on average, from $5.38 to $24.54. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $14.47 that is $18K to $22K a year per listing.

Average price
$14.47under the $15 to $100 sweet spot
Price range
$5.38–$24.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
$18K–$22K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #97 within Cleansers. It carries 6,685 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#97in Cleansers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
6,685per listing
Listings tracked
43

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -129 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
-129 months

Products

Top Makeup Remover Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

29

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

17%

  • Brand 142%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (10 brands, 17%)

Demand

Makeup Remover Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Makeup Remover Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup remover cloth243K/yr
  • makeup eraser291K/yr
  • makeup eraser cloth141K/yr
  • makeup remover towels90K/yr
  • makeup remover cloths53K/yr
  • make up remover towels58K/yr
  • microfiber makeup remover cloths35K/yr
  • make up eraser66K/yr
  • erase your face washcloths38K/yr
  • reusable makeup remover cloths45K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Remover Cloth

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Tiny washcloths☹️ I was under the impression that these would be full-size washcloths and theyre tiny... Not happy at all.”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Makeup Remover Cloth questions

Answered from the same tracked data.