Is makeup remover cloth profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 43 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the makeup remover cloth niche?

16 brands and 29 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in makeup remover cloth?

Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 1.1%.

When does demand for makeup remover cloth peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the makeup remover cloth niche?

Listings span $5.38–$24.54; the average listing price is $14.47 (sweet spot $15–$100). The average incumbent carries 6,685 reviews — the moat a new listing must climb.

makeup remover cloth

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Market size

Great$1.3M

$1.3M/yr · 1.3M searches

Competition

Great38%

top-5 click share — an open shelf

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.47

avg listing price — sweet spot $15–$100

Price range

Good$5.38–$24.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,685.26

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, makeup remover cloth is a $1.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

makeup remover cloth market data

Units sold / yr: 80K–100K; avg 1,250–1,500/product
Revenue / yr: $1.2M–$1.4M; units × avg price
Conversion rate: 7.1%
Avg BSR: #97
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 2.2%
Avg brand age: -129 months
Avg seller age: 139 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

38%

Top 20: 76%

Open market

17%

MakeUp Eraser42%
Puomue14%
UWEME8%
NUGILLA7%
Natwag7%
Orighty6%
Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top makeup remover cloth search terms

makeup remover cloth243K/yr -15.4%5.7% conv.
makeup eraser291K/yr -20.6%4.4% conv.
makeup eraser cloth141K/yr -24.9%6.2% conv.
makeup remover towels90K/yr +0.1%4.7% conv.
makeup remover cloths53K/yr +1.8%5.1% conv.
make up remover towels58K/yr -27.7%6.3% conv.
microfiber makeup remover cloths35K/yr +24.5%5.0% conv.
make up eraser66K/yr -24.7%4.6% conv.
erase your face washcloths38K/yr +1.1%10.5% conv.
reusable makeup remover cloths45K/yr -16.2%5.3% conv.

All search terms

Top makeup remover cloth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Puomue Makeup Remover Cloth 12 Pack Ultra Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Multicolor

Puomue$6.164.6★1,639 rev

UWEME Makeup Remover Cloths 4 Count: Microfiber Reusable Fast Drying Washcloth Face Towels for Women

UWEME$6.254.6★4,556 rev

Nugilla Makeup Remover Cloths 8 Packs Makeup Remover Towels Reusable Face Wash Cloth Soft Microfiber Face Cloth for Women

NUGILLA$9.404.6★8,471 rev

Makeup Remover Cloth 6 x 6 Makeup Remover Towels Reusable Face Cloth for Washing Face Makeup Remover Pads Microfiber Face Washcloth with Mesh Bag 12 Pack Grey

Natwag$9.214.5★5,406 rev

The Original MakeUp Eraser 7-Day Set Erase All Makeup With Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Neutrals 7ct.

MakeUp Eraser$19.374.6★3,142 rev

Newest

by launch date

Puomue Makeup Remover Cloth 12 Pack Super Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Dark Grey

Puomue$5.9884 rev

6mo ago

my novel things Makeup Remover Cloth 7-Day Set 15x6.5 Reusable Makeup Remover Towels Makeup Washcloths Skin Friendly Soft Washable Coral Fleece Microfiber Towel for Face Eye Lips Gift for Women

my novel things$8.75445 rev

1y ago

The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Puppy 1ct.

MakeUp Eraser$14.3382 rev

1y ago

The Original MakeUp Eraser Mini PRO 5-pack Erase All Makeup With Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Chic Black 5ct

MakeUp Eraser$14.68384 rev

2y ago

The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! (Hello Kitty Classic) 7ct.

MakeUp Eraser$17.251,199 rev

2y ago

What buyers say about makeup remover cloth

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel29%

“Soft fabric”

Quality-Overall12%

“The quality feels solid”

Ease Of Cleaning9%

“they clean up awesome”

Value For Money6%

“Great Deal”

Size-Overall5%

“Size is good”

Cleansing4%

“clean your face”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product3%

“As advertised”

Durability3%

“Theyre holding up great”

Thickness2%

“Good thickness”

What buyers complain about

Size-Overall16%

“Tiny washcloths☹️ I was under the impression that these would be full-size washcloths and theyre tiny... Not happy at all.”

Smell8%

“Chemical Smell”

Quality-Overall5%

“Awful quality”

Thickness5%

“My one concern is that they aren't as thick as they initially appear”

Ease Of Cleaning4%

“Does not clean face well”

Material Quality4%

“Material is off”

Absorbency4%

“Not absorbent”

Value For Money3%

“A waste of money”

Moist/Dry3%

“Takes quite a while to dry”

Advertised Vs Actual Product2%

“Not as described”

Top return reasons

Size-Overall29%

Material Quality21%

Advertised Vs Actual Product8%

Quality-Overall6%

Color6%

Thin4%