Makeup Remover

Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.4M a year.

Searches, last 12 months

7.9M

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

17.4%

Market size, estimated

$14.4Ma year

Peak month

December2.1× the quietest month

Top search term

micellar water2.4M searches a year

Listings sell for $10.49 on average, from $3.80 to $18.33. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $10.49 that is $629K to $839K a year per listing.

Average price

$10.49under the $15 to $100 sweet spot

Price range

$3.80–$18.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

60,000–80,000

Revenue per listing a year

$629K–$839K

Returns

0.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Makeup Remover. It carries 38,028 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#29in Makeup Remover

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

38,028per listing

Listings tracked

18

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months