Makeup Mixing Palette

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months

274K

Growth, 90 days vs prior 90

+0.5%

Conversion, latest week

8.3%

Market size, estimated

$131Ka year

Peak month

May1.5× the quietest month

Top search term

makeup mixing palette67K searches a year

Listings sell for $5.80 on average, from $4.02 to $14.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $5.80 that is $3K to $4K a year per listing.

Average price

$5.80under the $15 to $100 sweet spot

Price range

$4.02–$14.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$3K–$4K

Returns

1.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Makeup Palettes. It carries 1,098 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#86in Makeup Palettes

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,098per listing

Listings tracked

22

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months