Makeup Makeup

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

44K

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

1.7%

Market size, estimated

$17Ka year

Peak month

December6.4× the quietest month

Top search term

color nymph makeup kit8K searches a year

Listings sell for $22.99 on average, from $7.91 to $58.75. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.99 that is $0 to $2K a year per listing.

Average price

$22.99inside the $15 to $100 sweet spot

Price range

$7.91–$58.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #100 within Makeup Sets. It carries 2,003 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#100in Makeup Sets

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,003per listing

Listings tracked

52

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months