makeup makeup
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$22.99avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Price range
Great$7.91–$58.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,002.94avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, makeup makeup is a $17K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
makeup makeup market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $29K–$34K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.6%
- Avg brand age
- 36 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
38
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
29%
Top 20: 66%
Open market
16%
- Color Nymph47%
- Hot Sugar17%
- VESPRO9%
- KAVCENT5%
- LAZORA3%
- BestLand3%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.4×
Top makeup makeup search terms
- color nymph makeup kit8K/yr
- makeup for 12 year old girls6K/yr
- makeup for 11+ year old girls5K/yr
- color nymph5K/yr
- makeup for preteeens girls 10-136K/yr
- makeup for 13 year old girls4K/yr
- hot sugar makeup kit5K/yr
- starter makeup kit for girls 10-122K/yr
- hot sugar makeup kit for girls 10-123K/yr
Top makeup makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
VESPRO$15.504.5★175 rev
Hot Sugar Makeup Kit for Teenager Girls - Full Starter Cosmetics Set with Eye Shadow Lip Balm Blush Lip Gloss Brush Lip Pencil Eye Pencil and Mirror (Rainbow)
Hot Sugar$28.854.7★1,955 rev
Color Nymph Beginner Makeup Kit For Teens With The Small Cosmetic Train Case Included 24-Colors Eyeshadow Palette Blushes Bronzer Highlighter Lipstick Brushes Mirror(Pink)
Color Nymph$20.694.6★1,057 rev
Color Nymph Makeup for Teens with Reusable Pink Handbag All In One Girls Makeup Sets Makeup Kits for Girls Women with Eyeshadow Blushes Bronzer Highlighter Lipgloss
Color Nymph$19.514.7★918 rev
Color Nymph Starter Makeup Kit for Tweens Girls Train Case for Women Full Kit with Eye Shadow Lipstick Blush Brushes Lipgloss Mascara Brow Wax and Mirror Pink Full Starter Cosmetics Set
Color Nymph$28.054.7★918 rev
Newest
by launch date
Makeup Kit for Teens & Girls Makeup Set for Beginner
kcsciv$9.76140 rev
All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
VESPRO$15.50175 rev
Color Nymph Makeup Sets For Women Teen Girls With Travel-Friendly Makeup Kits Bag Included 9 Color Eyeshadow Palette Concealer Liquid Blush Eyeliner Lipgloss - #01
Color Nymph$17.5627 rev
Color Nymph Makeup Set for Teen Girls Women with 2-in-1 Travel Bag All In One Makeup Case Full Kit Includes Eyeshadow Lipgloss Eyebrow Powder Highlighter Blush Mascara Eyeliner Lipliner & Puff - Pink
Color Nymph$34.1741 rev
Makeup Kit For Girls Makeup Set For Teen Beginners Make up Gift Set For Women with Makeup Box Eyeshadow Palettes Foundation Concealer brushes set (Colors 18)
Moobirlet$31.8967 rev
Trending
90-day click momentumMakeup Kit for Teens & Girls Makeup Set for Beginner
kcsciv$9.764.5★
All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
VESPRO$15.504.5★
Color Nymph Makeup for Teens with Reusable Pink Handbag All In One Girls Makeup Sets Makeup Kits for Girls Women with Eyeshadow Blushes Bronzer Highlighter Lipgloss
Color Nymph$19.514.7★
Color Nymph 3 Colors Contour Blush Highlighter Makeup Palette Travel Size Make up Kit Blush & Highlighter & Contour Powder Palette Includes Brush and Mirror Stacked Makeup Design Pink
Color Nymph$14.664.2★
Makeup Kit For Girls Makeup Set For Teen Beginners Make up Gift Set For Women with Makeup Box Eyeshadow Palettes Foundation Concealer brushes set (Colors 18)
Moobirlet$31.894.6★
What buyers say about makeup makeup
What buyers praise and complain about, mined from review topics.What buyers love
“Cute colors”
“Good for gifting”
“Great Value”
“Decent quality”
“I LOVE IT SO MOISTURIZING”
“easy to store”
“As advertised”
“It goes on clear and smells great”
“Feels soft”
“Complete and fun,”
What buyers complain about
“the color was a bit different on everyone”
“much lower quality than expected”
“These tubs are small”
“It has a slight smell to it as well”
“waste of money”
“The sponges are cheap fell apart after two uses”
“Also not hydrating at all”
“false advertising”
“doesnt appear to stick well without. probably”
“Make to my daughter allergic”
Top return reasons
Common questions
- Is makeup makeup profitable to sell on Amazon United States?
- The niche generates $17K/yr across 52 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the makeup makeup niche?
- 16 brands and 38 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in makeup makeup?
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 1.0%.
- When does demand for makeup makeup peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.4× the quietest.
- What does it cost to enter the makeup makeup niche?
- Listings span $7.91–$58.75; the average listing price is $22.99 (sweet spot $15–$100). The average incumbent carries 2,003 reviews — the moat a new listing must climb.