Makeup Kits for Girls Ages 10-12
FailShoppers spend an estimated $2K a year here, so Makeup Kits for Girls Ages 10-12 is a Fail.
- Flapen Score
- 39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 4839
- Market size
- $2K/yr19K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 54%top-5 click share · 11 brands · 17 sellers
Flapen Score
Makeup Kits for Girls Ages 10-12 against its category
The dotted line is the Beauty & Personal Care average. Past it, Makeup Kits for Girls Ages 10-12 is stronger. Inside it, weaker.
Market
The Makeup Kits for Girls Ages 10-12 market on Amazon at a glance
Shoppers on Amazon United States searched for Makeup Kits for Girls Ages 10-12 19K times last year and spent an estimated $2K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $2Ka year
- Peak month
- December17.2× the quietest month
- Top search term
- makeup for 11+ year old girls5K searches a year
02 · Price
A sale here is worth $20.45.
Listings sell for $20.45 on average, from $9.14 to $34.53. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $20.45 that is $0 to $2K a year per listing.
- Average price
- $20.45inside the $15 to $100 sweet spot
- Price range
- $9.14–$34.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #54 within Makeup Sets. It carries 2,723 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #54in Makeup Sets
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,723per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Makeup Kits for Girls Ages 10-12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
- Price
- $15.50
- Rating
- 4.5/5
- Reviews
- 175
- Age
- 10mo ago

Color Nymph Beginner Makeup Kit For Teens With The Small Cosmetic Train Case Included 24-Colors Eyeshadow Palette Blushes Bronzer Highlighter Lipstick Brushes Mirror(Pink)
- Price
- $20.69
- Rating
- 4.6/5
- Reviews
- 1,057
- Age
- 3y ago

Hollyhi 58 Pcs Kids Makeup Kit for Girl Princess Toys Real Washable Cosmetic Set with Mirror Kids Makeup Sets for Girls Play Make Up Birthday Gifts for 3 4 5 6 7 8 9 10 11 12 Years Old Kid (Rose)
- Price
- $22.68
- Rating
- 4.6/5
- Reviews
- 15,282
- Age
- 5y ago

KAVCENT Makeup Kit Makeup Sets for Teens Makeup kits for Women Teenagers Make up Eyeshadow Palette Foundation Concealer Lipgloss Loose Powder Makeup Kit for Women Full Kit
- Price
- $24.99
- Rating
- 4.6/5
- Reviews
- 1,491
- Age
- 2y ago

Color Nymph Makeup for Teens with Reusable Pink Handbag All In One Girls Makeup Sets Makeup Kits for Girls Women with Eyeshadow Blushes Bronzer Highlighter Lipgloss
- Price
- $19.51
- Rating
- 4.7/5
- Reviews
- 918
- Age
- 2y ago
Trending
estimated 90-day click momentum
Vogewood Stuff for Girls-Birthday Gifts for 4 5 6 7 8 9 10 11 12 13 Year Old Girls-Girl Gym Bag with Shoe Compartment Dance Bags with Makeup Pouch Preppy Things for Grandkids (Letter E)
- Price
- $34.53
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 1y ago

All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
- Price
- $15.50
- Rating
- 4.5/5
- Reviews
- 175
- Age
- 10mo ago

Jim&Gloria Dustless Hair Chalk Gifts for Girls Makeup Kit Gift for Teen Girl Trendy Stuff Kids Teenage Tweens Teenager Temporary and Washable Color Dye Markers Age 7 8 9 10 11 12 13 14 Year Old Toy
- Price
- $14.63
- Rating
- 4.5/5
- Reviews
- 1,121
- Age
- 4y ago

DENESTUP 4 Pcs Lip Gloss Oil Set Fruit Flavored Lip Gloss Set Cute Lip Jelly Hydrating Lip Make-Up for Women Party Gift Non-toxic
- Price
- $9.14
- Rating
- 4.6/5
- Reviews
- 280
- Age
- 1y ago

BestLand 6 Pcs/Set Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Nutritious Balm Magic Color Change Lip Gloss
- Price
- $10.21
- Rating
- 4.3/5
- Reviews
- 11,316
- Age
- 9y ago
Newest
by launch date
All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
- Price
- $15.50
- Rating
- 4.5/5
- Reviews
- 175
- Age
- 10mo ago

Makeup Kit For Girls Makeup Set For Teen Beginners Make up Gift Set For Women with Makeup Box Eyeshadow Palettes Foundation Concealer brushes set (Colors 18)
- Price
- $31.89
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 11mo ago

Makeup Kit for Teens Women Full Kit Makeup Sets for Women Foundation Eyeshadow Makeup Gift Set for Teen Girls Christmas Makeup kits for Teenagers 10-12
- Price
- $13.62
- Rating
- 4.5/5
- Reviews
- 874
- Age
- 1y ago

Makeup Kit Makeup Set for Teens & Girls Make Up Sets for Girls 10-12 Makeup Gift Set for Teenagers Makeup kits for Teen Beginner
- Price
- $19.57
- Rating
- 4.6/5
- Reviews
- 508
- Age
- 1y ago

Vogewood Stuff for Girls-Birthday Gifts for 4 5 6 7 8 9 10 11 12 13 Year Old Girls-Girl Gym Bag with Shoe Compartment Dance Bags with Makeup Pouch Preppy Things for Grandkids (Letter E)
- Price
- $34.53
- Rating
- 4.7/5
- Reviews
- 361
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
17
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 100%
Open market
25%
- Color Nymph21%
- KAVCENT16%
- VESPRO12%
- Hollyhi11%
- BestLand9%
- Moobirlet6%
Demand
Makeup Kits for Girls Ages 10-12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 17.2×
Search terms
Top Makeup Kits for Girls Ages 10-12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- makeup for 11+ year old girls5K/yr
- makeup kits for girls ages 10-127K/yr
- kids makeup sets for girls 10-127K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Kits for Girls Ages 10-12
We read the reviews and the return reasons for every product selling here.
“the color was a bit different on everyone”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Kits for Girls Ages 10-12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









