makeup kits for girls ages 10-12
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$20.45avg listing price — sweet spot $15–$100
Price range
Great$9.14–$34.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,723.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 19K searches
According to Flapen's Amazon United States niche tracking, makeup kits for girls ages 10-12 is a $2K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
makeup kits for girls ages 10-12 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$10K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.9%
- Avg brand age
- 38 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
17
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
25%
- Color Nymph21%
- KAVCENT16%
- VESPRO12%
- Hollyhi11%
- BestLand9%
- Moobirlet6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 17.2×
Top makeup kits for girls ages 10-12 search terms
- makeup for 11+ year old girls5K/yr
- makeup kits for girls ages 10-127K/yr
- kids makeup sets for girls 10-127K/yr
Top makeup kits for girls ages 10-12 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
VESPRO$15.504.5★175 rev
Color Nymph Beginner Makeup Kit For Teens With The Small Cosmetic Train Case Included 24-Colors Eyeshadow Palette Blushes Bronzer Highlighter Lipstick Brushes Mirror(Pink)
Color Nymph$20.694.6★1,057 rev
Hollyhi 58 Pcs Kids Makeup Kit for Girl Princess Toys Real Washable Cosmetic Set with Mirror Kids Makeup Sets for Girls Play Make Up Birthday Gifts for 3 4 5 6 7 8 9 10 11 12 Years Old Kid (Rose)
Hollyhi$22.684.6★15,282 rev
KAVCENT Makeup Kit Makeup Sets for Teens Makeup kits for Women Teenagers Make up Eyeshadow Palette Foundation Concealer Lipgloss Loose Powder Makeup Kit for Women Full Kit
KAVCENT$24.994.6★1,491 rev
Color Nymph Makeup for Teens with Reusable Pink Handbag All In One Girls Makeup Sets Makeup Kits for Girls Women with Eyeshadow Blushes Bronzer Highlighter Lipgloss
Color Nymph$19.514.7★918 rev
Newest
by launch dateAll In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
VESPRO$15.50175 rev
Makeup Kit For Girls Makeup Set For Teen Beginners Make up Gift Set For Women with Makeup Box Eyeshadow Palettes Foundation Concealer brushes set (Colors 18)
Moobirlet$31.8967 rev
Makeup Kit for Teens Women Full Kit Makeup Sets for Women Foundation Eyeshadow Makeup Gift Set for Teen Girls Christmas Makeup kits for Teenagers 10-12
KAVCENT$13.62874 rev
Makeup Kit Makeup Set for Teens & Girls Make Up Sets for Girls 10-12 Makeup Gift Set for Teenagers Makeup kits for Teen Beginner
LAZORA$19.57508 rev
Vogewood Stuff for Girls-Birthday Gifts for 4 5 6 7 8 9 10 11 12 13 Year Old Girls-Girl Gym Bag with Shoe Compartment Dance Bags with Makeup Pouch Preppy Things for Grandkids (Letter E)
Vogewood$34.53361 rev
Trending
90-day click momentumVogewood Stuff for Girls-Birthday Gifts for 4 5 6 7 8 9 10 11 12 13 Year Old Girls-Girl Gym Bag with Shoe Compartment Dance Bags with Makeup Pouch Preppy Things for Grandkids (Letter E)
Vogewood$34.534.7★
All In One Makeup Kit for Teen Girls Beginners with Foundation Eyeshadow Lipstick Eyeliner Mascara Brushes Bag Travel Friendly MakeUp Gift Set Birthday Gifts for Teen Girls Graduation Gifts
VESPRO$15.504.5★
Jim&Gloria Dustless Hair Chalk Gifts for Girls Makeup Kit Gift for Teen Girl Trendy Stuff Kids Teenage Tweens Teenager Temporary and Washable Color Dye Markers Age 7 8 9 10 11 12 13 14 Year Old Toy
Jim&Gloria$14.634.5★
DENESTUP 4 Pcs Lip Gloss Oil Set Fruit Flavored Lip Gloss Set Cute Lip Jelly Hydrating Lip Make-Up for Women Party Gift Non-toxic
DENESTUP$9.144.6★
BestLand 6 Pcs/Set Flower Jelly Lipstick Set Temperature Change Moisturizer Long Lasting Nutritious Balm Magic Color Change Lip Gloss
BestLand$10.214.3★
What buyers say about makeup kits for girls ages 10-12
What buyers praise and complain about, mined from review topics.What buyers love
“GREAT GIFT”
“Cute colors”
“Good for the price”
“Decent quality”
“As advertised”
“Ease to use”
“Complete and fun,”
“It really moisturizes”
“The lipstick smells amazing”
“Feels soft”
What buyers complain about
“the color was a bit different on everyone”
“The makeup kit was very small”
“Poor quality”
“Overpriced and from all over the world”
“I didnt like how it smells”
“I am disappointed that the moisture I feel when I put it on does not last”
“didnt look like box photo”
“Arrived broken, as soon as I tried to use one it broke, then a second, and a third”
“Liquid lipstick stains every thing it comes in contact with”
“Make to my daughter allergic”
Top return reasons
Common questions
- Is makeup kits for girls ages 10-12 profitable to sell on Amazon United States?
- The niche generates $2K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the makeup kits for girls ages 10-12 niche?
- 11 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in makeup kits for girls ages 10-12?
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 1.2%.
- When does demand for makeup kits for girls ages 10-12 peak?
- Demand peaks in Nov–Dec; the busiest month runs 17.2× the quietest.
- What does it cost to enter the makeup kits for girls ages 10-12 niche?
- Listings span $9.14–$34.53; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 2,723 reviews — the moat a new listing must climb.