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Makeup Kits for Girls Ages 10-12

Fail

Shoppers spend an estimated $2K a year here, so Makeup Kits for Girls Ages 10-12 is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$2K/yr19K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
54%top-5 click share · 11 brands · 17 sellers

Flapen Score

Makeup Kits for Girls Ages 10-12 against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Kits for Girls Ages 10-12 is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Kits for Girls Ages 10-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Kits for Girls Ages 10-12 19K times last year and spent an estimated $2K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
0.4%
Market size, estimated
$2Ka year
Peak month
December17.2× the quietest month
Top search term
makeup for 11+ year old girls5K searches a year

02 · Price

A sale here is worth $20.45.

Listings sell for $20.45 on average, from $9.14 to $34.53. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $20.45 that is $0 to $2K a year per listing.

Average price
$20.45inside the $15 to $100 sweet spot
Price range
$9.14–$34.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #54 within Makeup Sets. It carries 2,723 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#54in Makeup Sets
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,723per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Makeup Kits for Girls Ages 10-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

17

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

25%

  • Brand 121%
  • Brand 216%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 66%

Demand

Makeup Kits for Girls Ages 10-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 17.2×

Search terms

Top Makeup Kits for Girls Ages 10-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup for 11+ year old girls5K/yr
  • makeup kits for girls ages 10-127K/yr
  • kids makeup sets for girls 10-127K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Kits for Girls Ages 10-12

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Gifting Purpose”
12%of negative reviews mention “Color”
1.2%of orders come back
“the color was a bit different on everyone”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Makeup Kits for Girls Ages 10-12 questions

Answered from the same tracked data.