Makeup Kit Elf

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

-30.7%

Conversion, latest week

1.3%

Market size, estimated

$33Ka year

Peak month

December17.6× the quietest month

Top search term

elf makeup kit135K searches a year

Listings sell for $15.23 on average, from $3.80 to $31.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.23 that is $0 to $2K a year per listing.

Average price

$15.23inside the $15 to $100 sweet spot

Price range

$3.80–$31.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #45 within Makeup Sets. It carries 17,390 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#45in Makeup Sets

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

17,390per listing

Listings tracked

27

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

44 months