Makeup Gift

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

163K

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

1.4%

Market size, estimated

$85Ka year

Peak month

December10.2× the quietest month

Top search term

sephora makeup set28K searches a year

Listings sell for $38.22 on average, from $5.47 to $98.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $38.22 that is $0 to $4K a year per listing.

Average price

$38.22inside the $15 to $100 sweet spot

Price range

$5.47–$98.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

1.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #594 within Lips. It carries 27,039 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

91%

Out of stock, average day

5.2%

Average rank

#594in Lips

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

27,039per listing

Listings tracked

23

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

40 months