Makeup for Women Over 50

Shoppers searched for this 350K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $519K a year.

Searches, last 12 months

350K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

4.3%

Market size, estimated

$519Ka year

Peak month

September3.2× the quietest month

Top search term

fiera luxury concealer for older women98K searches a year

Listings sell for $34.16 on average, from $20.31 to $47.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $34.16 that is $43K to $51K a year per listing.

Average price

$34.16inside the $15 to $100 sweet spot

Price range

$20.31–$47.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,250–1,500

Revenue per listing a year

$43K–$51K

Returns

2.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Face. It carries 5,802 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#251in Face

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

5,802per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months