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Makeup for Teens 14-16

Fail

Shoppers spend an estimated $23K a year here, so Makeup for Teens 14-16 is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$23K/yr98K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
28%top-5 click share · 41 brands · 132 sellers

Flapen Score

Makeup for Teens 14-16 against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup for Teens 14-16 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup for Teens 14-16 market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup for Teens 14-16 98K times last year and spent an estimated $23K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
1.3%
Market size, estimated
$23Ka year
Peak month
December8.4× the quietest month
Top search term
makeup for teens 14-1617K searches a year

02 · Price

A sale here is worth $18.69.

Listings sell for $18.69 on average, from $4.67 to $47.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.69 that is $0 to $2K a year per listing.

Average price
$18.69inside the $15 to $100 sweet spot
Price range
$4.67–$47.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #74 within Makeup Sets. It carries 12,451 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#74in Makeup Sets
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
12,451per listing
Listings tracked
71

04 · Newcomers

6 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Makeup for Teens 14-16 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$700$1K$2K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

132

Est. top-5 brand share

48%

Top 20: 85%

Est. top-5 click share

28%

Top 20: 60%

Open market

48%

  • KAVCENT14%
  • VESPRO11%
  • e.l.f.9%
  • Color Nymph9%
  • LAZORA5%
  • Hot Sugar5%

Demand

Makeup for Teens 14-16 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Makeup for Teens 14-16 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • makeup for teens 14-1617K/yr
  • make up for teens 13-14 girls6K/yr
  • make up for teenagers9K/yr
  • makeup for teens 13-143K/yr
  • makeup gifts for teen girls9K/yr
  • makeup for teen6K/yr
  • makeup for teenagers6K/yr
  • teenager makeup7K/yr
  • make up teens6K/yr
  • makeup for 13 year old girls4K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup for Teens 14-16

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Eyelash Quality”
8%of negative reviews mention “Eyelash Quality”
0.6%of orders come back
“It does make eyelashes look false”
A buyer, on “Eyelash Quality”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Makeup for Teens 14-16 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data