Skip to content

Makeup for Teens

Maybe

Products sell for $25.66 on average, inside the sweet spot. But demand is soft, at -12.7% this quarter, so Makeup for Teens is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$409K/yr825K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
37%top-5 click share · 35 brands · 53 sellers

Flapen Score

Makeup for Teens against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup for Teens is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup for Teens market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup for Teens 825K times last year and spent an estimated $409K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 825K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $409K a year.

Searches, last 12 months
825K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
1.9%
Market size, estimated
$409Ka year
Peak month
December10.3× the quietest month
Top search term
makeup kit for teens146K searches a year

02 · Price

A sale here is worth $25.66.

Listings sell for $25.66 on average, from $9.76 to $109.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $25.66 that is $3K to $6K a year per listing.

Average price
$25.66inside the $15 to $100 sweet spot
Price range
$9.76–$109.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #72 within Makeup Sets. It carries 1,913 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#72in Makeup Sets
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,913per listing
Listings tracked
63

04 · Newcomers

Amazon counts 4 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Makeup for Teens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$12K$25K$37K$49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

53

Top-5 brand share

53%

Top 20: 86%

Top-5 click share

37%

Top 20: 65%

Open market

44%

  • VESPRO17%
  • Color Nymph9%
  • KAVCENT9%
  • MTDXILTAI9%
  • CHAFFUL8%
  • Geyomi3%

Demand

Makeup for Teens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.3×

Search terms

Top Makeup for Teens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup kit for teens146K/yr
  • all in one makeup kit64K/yr
  • teen makeup kit119K/yr
  • beginner makeup kit36K/yr
  • makeup set for teens71K/yr
  • makeup kits for women full set26K/yr
  • full makeup kit with everything30K/yr
  • makeup kits for teens53K/yr
  • make up kits for girls ages 12-1654K/yr
  • full makeup kit16K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup for Teens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.03

Not good quality

Quality is very cheap

feels low quality

Color14%+0.47

The color is dull

Colors were off

Too dark for my face

Size-Overall8%−0.02

Containers seem small

And small

the kit was very small

Value For Money5%+0.54

Not worth the cost

it is expensive

not worth the price

Advertised Vs Actual Product4%−0.02

Misread description

The picture is deceiving

Not as described

Love

Color16%+0.47

it looks so natural

The colors are super vibrant

Beautiful Colors

Quality-Overall16%−0.03

Decent quality

Good quality very vibrant

It contains a wide variety of quality products

Value For Money14%+0.54

Definitely worth the price

For the price

Great value

Gifting Purpose11%+1.56

Great gift

GREAT GIFT

Birthday Gift

Ease Of Use6%+0.58

easy to spread

It was super easy to apply

Ease to use

Return

1.6% Return rate 61% Fixable by listing

Color26%██▅▆█▇

The color is dull

Colors were off

Too dark for my face

Size-Overall12%▅▅▇█▆▇

Containers seem small

And small

the kit was very small

Advertised Vs Actual Product11%▆██▆▆▆

Misread description

The picture is deceiving

Not as described

Quality-Overall11%▇▇█▇▇▇

Not good quality

Quality is very cheap

feels low quality

Value For Money6%▅▆▆█▇▇

Not worth the cost

it is expensive

not worth the price

FAQ

Common Makeup for Teens questions

Answered from the same tracked data.