makeup eraser
Worth a lookShows low returns (1.3%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Market size
Good$690K$690K/yr · 709K searches
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.16–$27.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,182.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, makeup eraser is a $690K/yr Amazon United States market (709K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
makeup eraser market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $505K–$673K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 3.0%
- Avg brand age
- -320 months
- Avg seller age
- 139 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
9 falling
Sellers
18
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
32%
Top 20: 77%
Open market
2%
- MakeUp Eraser81%
- Puomue6%
- NUGILLA4%
- Orighty3%
- UWEME2%
- Natwag2%
- Open — no brand owns it (3 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Top makeup eraser search terms
- makeup eraser291K/yr
- makeup eraser cloth141K/yr
- make up eraser66K/yr
- make up eraser cloth46K/yr
- makeup eraser 7 day set35K/yr
- the original makeup eraser29K/yr
- makeup eraser mini11K/yr
- makeup erasers19K/yr
- original makeup eraser10K/yr
- make up eraser cloth 7 day set12K/yr
Top makeup eraser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Chic Black 1ct.
MakeUp Eraser$16.584.6★26,169 rev
The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Sunset Boulevard 7ct.
MakeUp Eraser$20.404.6★3,149 rev
Puomue Makeup Remover Cloth 12 Pack Ultra Soft and Reusable Microfiber Makeup Remover Towels for All Skin Types Perfect Face Towels for Women 6 Inch X 6 Inch Multicolor
Puomue$6.164.6★1,661 rev
The Original MakeUp Eraser 7-Day Set Erase All Makeup With Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Neutrals 7ct.
MakeUp Eraser$19.374.6★3,149 rev
The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Original Pink 1ct.
MakeUp Eraser$16.584.6★26,169 rev
Newest
by launch date
The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Seashells 7ct.
MakeUp Eraser$24.60855 rev
The Original Makeup Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Cloud 9 7ct.
MakeUp Eraser$22.08855 rev
The Original MakeUp Eraser 7-Day Set Erase All Makeup With Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Cherry Crush 7ct
MakeUp Eraser$24.06855 rev
The Original MakeUp Eraser 7-Day Set Erase All Makeup With Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Hello Kitty Skiing 7ct
MakeUp Eraser$13.651,207 rev
The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Puppy 1ct.
MakeUp Eraser$14.4426,169 rev
Trending
90-day click momentumThe Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Seashells 7ct.
MakeUp Eraser$24.604.8★
The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Leopard 1ct.
MakeUp Eraser$17.394.6★
The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Berry Blue 1ct
MakeUp Eraser$16.274.6★
The Original MakeUp Eraser PRO Effortlessly Remove All Makeup Using Only Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Chic Black 1ct.
MakeUp Eraser$16.584.6★
The Original MakeUp Eraser 7-Day Set Erase All Makeup with Just Water Including Waterproof Mascara Eyeliner Foundation Lipstick Sunscreen and More! Sunset Boulevard 7ct.
MakeUp Eraser$20.404.6★
What buyers say about makeup eraser
What buyers praise and complain about, mined from review topics.What buyers love
“Love the soft material”
“so I can easily clean my entire face”
“Good Quality and Functional”
“Size is good”
“Easy to use”
“much cheaper”
“As advertised”
“This really does a good job at removing makeup”
“Colors are pretty”
“It works well”
What buyers complain about
“Would not recommend this size”
“Mine have not always cleaned well”
“It costs a little more”
“Material is off”
“do not work well”
“Low Quality”
“irritating my eyes”
“Not as advertised”
“Not absorbent”
“They take too long to dry”
Top return reasons
Common questions
- Is makeup eraser profitable to sell on Amazon United States?
- The niche generates $690K/yr across 46 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the makeup eraser niche?
- 9 brands and 18 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in makeup eraser?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Value For Money. The return rate is 1.3%.
- When does demand for makeup eraser peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the makeup eraser niche?
- Listings span $6.16–$27.73; the average listing price is $16.83 (sweet spot $15–$100). The average incumbent carries 6,182 reviews — the moat a new listing must climb.