Makeup Compact

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months

200K

Growth, 90 days vs prior 90

+20.0%

Conversion, latest week

5.0%

Market size, estimated

$151Ka year

Peak month

August1.8× the quietest month

Top search term

carslan setting powder89K searches a year

Listings sell for $15.12 on average, from $4.65 to $36.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.12 that is $4K to $8K a year per listing.

Average price

$15.12inside the $15 to $100 sweet spot

Price range

$4.65–$36.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #92 within Face. It carries 6,846 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#92in Face

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

6,846per listing

Listings tracked

30

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

66 months