Makeup Cleansing Balm

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $548K a year.

Searches, last 12 months

369K

Growth, 90 days vs prior 90

+4.4%

Conversion, latest week

10.3%

Market size, estimated

$548Ka year

Peak month

November1.4× the quietest month

Top search term

makeup cleansing balm81K searches a year

Listings sell for $14.49 on average, from $4.95 to $32.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $14.49 that is $18K to $22K a year per listing.

Average price

$14.49under the $15 to $100 sweet spot

Price range

$4.95–$32.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$18K–$22K

Returns

0.9%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #53 within Cleansers. It carries 5,795 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#53in Cleansers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

5,795per listing

Listings tracked

27

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months