Makeup Cleanser

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.8M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

+3.6%

Conversion, latest week

18.3%

Market size, estimated

$8.8Ma year

Peak month

May9.9× the quietest month

Top search term

micellar water2.4M searches a year

Listings sell for $11.20 on average, from $3.80 to $18.33. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 50,000 to 60,000 of them. At $11.20 that is $560K to $672K a year per listing.

Average price

$11.20under the $15 to $100 sweet spot

Price range

$3.80–$18.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

50,000–60,000

Revenue per listing a year

$560K–$672K

Returns

0.4%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Makeup Remover. It carries 35,665 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#36in Makeup Remover

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

35,665per listing

Listings tracked

14

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months