Makeup Case for Girls

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $779K a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-2.3%

Conversion, latest week

1.3%

Market size, estimated

$779Ka year

Peak month

December3.9× the quietest month

Top search term

caboodle692K searches a year

Listings sell for $19.51 on average, from $10.79 to $35.58. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $19.51 that is $39K to $49K a year per listing.

Average price

$19.51inside the $15 to $100 sweet spot

Price range

$10.79–$35.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

$39K–$49K

Returns

4.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Bags & Cases. It carries 6,104 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#86in Bags & Cases

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

6,104per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months