Skip to content

Makeup Cabinet

Fail

Buyers convert on only 0.4% of searches, so Makeup Cabinet is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$30K/yr153K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
34%top-5 click share · 36 brands · 46 sellers

Flapen Score

Makeup Cabinet against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Cabinet is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Cabinet market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Cabinet 153K times last year and spent an estimated $30K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
0.4%
Market size, estimated
$30Ka year
Peak month
January1.7× the quietest month
Top search term
makeup cabinet52K searches a year

02 · Price

A sale here is worth $51.92.

Listings sell for $51.92 on average, from $15.82 to $121.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.92 that is $0 to $5K a year per listing.

Average price
$51.92inside the $15 to $100 sweet spot
Price range
$15.82–$121.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #191 within Bags & Cases. It carries 2,881 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
0.4%
Average rank
#191in Bags & Cases
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,881per listing
Listings tracked
53

04 · Newcomers

15 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
15Amazon's first-year sales bar
Average brand age
29 months

Products

Top Makeup Cabinet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

46

Top-5 brand share

43%

Top 20: 86%

Top-5 click share

34%

Top 20: 72%

Open market

52%

  • Brand 114%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Makeup Cabinet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Makeup Cabinet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup cabinet52K/yr
  • makeup drawers storage cabinet6K/yr
  • vanity storage drawers15K/yr
  • make up storage cabinet8K/yr
  • make up cabinet11K/yr
  • floor makeup organizer12K/yr
  • drawers for makeup6K/yr
  • makeup drawer storage7K/yr
  • cosmetic cabinet6K/yr
  • cajonera para maquillaje5K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Cabinet

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Assembly/Installation”
19%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Not a good size”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Makeup Cabinet questions

Answered from the same tracked data.