Makeup Cabinet
FailBuyers convert on only 0.4% of searches, so Makeup Cabinet is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $30K/yr153K searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 34%top-5 click share · 36 brands · 46 sellers
Flapen Score
Makeup Cabinet against its category
The dotted line is the Beauty & Personal Care average. Past it, Makeup Cabinet is stronger. Inside it, weaker.
Market
The Makeup Cabinet market on Amazon at a glance
Shoppers on Amazon United States searched for Makeup Cabinet 153K times last year and spent an estimated $30K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $30Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- makeup cabinet52K searches a year
02 · Price
A sale here is worth $51.92.
Listings sell for $51.92 on average, from $15.82 to $121.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $51.92 that is $0 to $5K a year per listing.
- Average price
- $51.92inside the $15 to $100 sweet spot
- Price range
- $15.82–$121.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #191 within Bags & Cases. It carries 2,881 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 96%
- Out of stock, average day
- 0.4%
- Average rank
- #191in Bags & Cases
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 2,881per listing
- Listings tracked
- 53
04 · Newcomers
15 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Makeup Cabinet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
36 rising
Sellers
46
Top-5 brand share
43%
Top 20: 86%
Top-5 click share
34%
Top 20: 72%
Open market
52%
- Brand 114%
- Brand 28%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Makeup Cabinet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Makeup Cabinet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- makeup cabinet52K/yr
- makeup drawers storage cabinet6K/yr
- vanity storage drawers15K/yr
- make up storage cabinet8K/yr
- make up cabinet11K/yr
- floor makeup organizer12K/yr
- drawers for makeup6K/yr
- makeup drawer storage7K/yr
- cosmetic cabinet6K/yr
- cajonera para maquillaje5K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Cabinet
We read the reviews and the return reasons for every product selling here.
“Not a good size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Cabinet questions
Answered from the same tracked data.









