Makeup By Mario Lip Liner

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months

255K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

2.9%

Market size, estimated

$125Ka year

Top search term

makeup by mario lip liner55K searches a year

Listings sell for $16.99 on average, from $2.68 to $52.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $16.99 that is $4K to $8K a year per listing.

Average price

$16.99inside the $15 to $100 sweet spot

Price range

$2.68–$52.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.5%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #187 within Lips. It carries 17,318 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

92%

Out of stock, average day

6.0%

Average rank

#187in Lips

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

17,318per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months