Is makeup by mario lip liner profitable to sell on Amazon United States?

The niche generates $125K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (38/100).

How competitive is the makeup by mario lip liner niche?

4 brands and 69 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in makeup by mario lip liner?

Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 0.5%.

What does it cost to enter the makeup by mario lip liner niche?

Listings span $2.68–$52.52; the average listing price is $16.99 (sweet spot $15–$100). The average incumbent carries 17,318 reviews — the moat a new listing must climb.

makeup by mario lip liner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$16.99

avg listing price — sweet spot $15–$100

Price range

Great$2.68–$52.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$125K

$125K/yr · 255K searches

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Review moat

Bad17,317.75

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, makeup by mario lip liner is a $125K/yr Amazon United States market (255K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

makeup by mario lip liner market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $68K–$85K; units × avg price
Conversion rate: 2.9%
Avg BSR: #187
Page quality: 0%
Prime: 92%
Sponsored: 58%
Out of stock: 6.0%
Avg brand age: 62 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

NYX PROFESSIONAL MAKEUP55%
BY MARIO39%
e.l.f.3%
Generic3%

Demand

Weekly Amazon search volume, last 46 weeks — -12.5% search growth over the last 90 days.

Open Trend

Top makeup by mario lip liner search terms

makeup by mario lip liner55K/yr -5.0%0.6% conv.
nyx mauve lip liner37K/yr -5.7%1.0% conv.
nyx lip liner mauve29K/yr -3.9%0.9% conv.
mario lip liner17K/yr +6.5%1.3% conv.
mario lipstick13K/yr -7.2%1.3% conv.
make up by mario lip liner10K/yr -3.8%0.9% conv.
makeup by mario lipstick10K/yr +2.4%0.6% conv.
rosewood glow by mario9K/yr -19.2%5.2% conv.
nyx mauve7K/yr -2.4%1.2% conv.
makeup by mario lip8K/yr +2.6%0.7% conv.

All search terms

Top makeup by mario lip liner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size

BY MARIO$34.564.0★56 rev

NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Ever

NYX PROFESSIONAL MAKEUP$5.434.5★52,571 rev

NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Peakaboo Neutral

NYX PROFESSIONAL MAKEUP$5.744.5★52,571 rev

NYX PROFESSIONAL MAKEUP Suede Matte Lip Liner Velvety-Smooth Long-Lasting Formula For A Defined Lip Makeup Look - Whipped Caviar (Pink)

NYX PROFESSIONAL MAKEUP$6.584.6★5,862 rev

NYX PROFESSIONAL MAKEUP Slim Lip Pencil Long-Lasting Creamy Lip Liner - Nude Pink

NYX PROFESSIONAL MAKEUP$5.404.5★52,571 rev

Newest

by launch date

MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size

BY MARIO$34.5656 rev

7mo ago

MAKEUP BY M - MoistureGlow Plumping Lip Serum Color: Rosewood Glow - (true mauve) - Size: 0.08 oz / 2.3 g (Pack of 1)

Generic$52.5216 rev

1y ago

Sculpting Lip Pencil in Muted Rose Pink by MAKEUP BY MARIO

BY MARIO$36.120 rev

1y ago

e.l.f. Cream Glide Lip Liner Highly-Pigmented Pencil For Shaping & Sculpting Lips Semi-Matte Finish Vegan & Cruelty-Free Mauve Aside

e.l.f.$2.6818,575 rev

2y ago

NYX PROFESSIONAL MAKEUP Line Loud Lip Liner Longwear and Pigmented Lip Pencil with Jojoba Oil & Vitamin E - Fierce Flirt (Light Mauve Pink)

NYX PROFESSIONAL MAKEUP$7.797,572 rev

3y ago

What buyers say about makeup by mario lip liner

What buyers praise and complain about, mined from review topics.

What buyers love

Color36%

“color is accurate”

Soft Feel12%

“Its very smooth and blends well”

Value For Money10%

“worth the buy”

Quality-Overall7%

“The quality of the lip liner is amazing as well”

Ease Of Application4%

“Easy to apply”

Durability3%

“Long lasting”

Advertised Vs Actual Product3%

“Excellent, exactly what I ordered”

Texture/Consistency-Overall2%

“Great texture, goes on so smooth and even”

Moist/Dry2%

“And it reduces the dry lips I have struggled with for years”

Gifting Purpose2%

“considering this is a free kit that Sephora offers for birthday gifts”

What buyers complain about

Color26%

“I got my wrong color”

Value For Money13%

“Waste of money”

Durability11%

“when you sharpen it it breaks”

Advertised Vs Actual Product5%

“To charge me $29 for a sample size item is misleading”

Soft Feel3%

“The only thing I don't like about it is that it's too soft”

Size-Overall3%

“Not the standard size”

Functionality-Overall2%

“they dont work”

Ease Of Use2%

“You cant roll out new pencil once you use whats out from factory”

Ethical Trade/Fair Trade2%

“This is a complete scam”

Adhesion/Stickiness2%

“I cannot get it to wind up to get more from the stick”

Top return reasons

Color63%

Advertised Vs Actual Product11%

Moist/Dry5%

Value For Money2%

Quality-Overall2%

Functionality-Overall2%

Size-Overall2%

Ease Of Application1%

Product Condition1%

Durability1%

Common questions

Is makeup by mario lip liner profitable to sell on Amazon United States?: The niche generates $125K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (38/100).
How competitive is the makeup by mario lip liner niche?: 4 brands and 69 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in makeup by mario lip liner?: Top complaints mined from reviews: Color, Value For Money, Durability. The return rate is 0.5%.
What does it cost to enter the makeup by mario lip liner niche?: Listings span $2.68–$52.52; the average listing price is $16.99 (sweet spot $15–$100). The average incumbent carries 17,318 reviews — the moat a new listing must climb.