Makeup Brushes

Shoppers searched for this 17.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.8M a year.

Searches, last 12 months

17.5M

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

4.6%

Market size, estimated

$12.8Ma year

Peak month

December2.6× the quietest month

Top search term

makeup brushes7.7M searches a year

Listings sell for $15.98 on average, from $3.21 to $46.39. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 25,000 to 30,000 of them. At $15.98 that is $400K to $479K a year per listing.

Average price

$15.98inside the $15 to $100 sweet spot

Price range

$3.21–$46.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

25,000–30,000

Revenue per listing a year

$400K–$479K

Returns

1.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Makeup Brushes & Tools. It carries 19,121 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#32in Makeup Brushes & Tools

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

19,121per listing

Listings tracked

27

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

49 months