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Makeup Brushes

Maybe

Shoppers spend an estimated $12.8M a year here. But the average product has 19,121 reviews to catch up to, so Makeup Brushes is a Maybe.

Flapen Score
58
58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$12.8M/yr17.5M searches / yr
90-day growth
-8.6%search demand this quarter
Competition
54%top-5 click share · 18 brands · 218 sellers

Flapen Score

Makeup Brushes against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Brushes is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Makeup Brushes market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Brushes 17.5M times last year and spent an estimated $12.8M. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 17.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.8M a year.

Searches, last 12 months
17.5M
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
4.6%
Market size, estimated
$12.8Ma year
Peak month
December2.6× the quietest month
Top search term
makeup brushes7.7M searches a year

02 · Price

A sale here is worth $15.98.

Listings sell for $15.98 on average, from $3.21 to $46.39. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 25,000 to 30,000 of them. At $15.98 that is $400K to $479K a year per listing.

Average price
$15.98inside the $15 to $100 sweet spot
Price range
$3.21–$46.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
800K or moreAmazon's top range
Units per listing a year
25,000–30,000
Revenue per listing a year
$400K–$479K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Makeup Brushes & Tools. It carries 19,121 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Makeup Brushes & Tools
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
19,121per listing
Listings tracked
27

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Makeup Brushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

218

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

25%

  • Brand 130%
  • Brand 217%
  • Brand 39%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Makeup Brushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Makeup Brushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup brushes7.7M/yr
  • makeup brush set2.4M/yr
  • make up brushes1.7M/yr
  • makeup brush726K/yr
  • brochas para maquillaje564K/yr
  • makeup brushes set631K/yr
  • nars foundation459K/yr
  • nars432K/yr
  • brushes316K/yr
  • mac makeup407K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Brushes

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Not as good of quality as I was hoping for”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Makeup Brushes questions

Answered from the same tracked data.