makeup brush soap
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.71–$32.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.21avg listing price — sweet spot $15–$100
Review moat
Bad6,402.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 78K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, makeup brush soap is a $73K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
makeup brush soap market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $82K–$102K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
13
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- e.l.f.59%
- EcoTools21%
- DUcare10%
- Norate5%
- Embagol3%
- Ogee3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top makeup brush soap search terms
- makeup brush soap23K/yr
- makeup brush shampoo18K/yr
- elf brush cleaner16K/yr
- makeup brush cleaner soap11K/yr
- elf makeup brush cleaner7K/yr
- brush cleaner soap3K/yr
Top makeup brush soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
e.l.f.$5.954.8★959 rev
EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle
EcoTools$7.054.6★1,135 rev
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
e.l.f.$6.894.6★600 rev
DUcare Makeup Brush Cleaner Shampoo Soap Solid Brush Cleaning Mat Removes Cosmetic Color Brush Cleaner Pad for Cleaning Makeup Sponges Brushes
DUcare$7.954.4★1,241 rev
e.l.f. Makeup Brush Shampoo Gentle Bristles Conditioner To Easily Remove Oils & Dirt From Makeup Brushes 4.1 Fl Oz Vegan & Cruelty-Free
e.l.f.$5.714.5★1,730 rev
Newest
by launch datee.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
e.l.f.$6.89600 rev
EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle
EcoTools$7.051,135 rev
e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
e.l.f.$5.95959 rev
EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle
EcoTools$14.4653,432 rev
Ogee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA
Ogee$32.65332 rev
Trending
90-day click momentumOgee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA
Ogee$32.654.8★
e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
e.l.f.$5.954.8★
Embagol Makeup Brush Cleaner Solid Brush & Sponge Soap With Silicone Cleaning Pad Vegan Deep Cleaning No Residue(100g/3.53oz)
Embagol$7.984.2★
EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle
EcoTools$14.464.6★
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
e.l.f.$6.894.6★
What buyers say about makeup brush soap
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans really well”
“Easy to use”
“Great formula, quickly and easily removes buildup, including waterproof gels and cream blushes”
“Good deal”
“Very effective shampoo”
“was good at cleaning”
“Nice clean smell”
“As advertised”
“kept bristles soft”
“doesn't leave any residue”
What buyers complain about
“Does not clean at all”
“Doesnt work well”
“Doesn't have a scent”
“Waste of money”
“Was I expecting the highest quality brush shampoo? No”
“Didnt last”
“There is usually a little make up residue when I use led my other cleaners. both bars and liquid”
“The bottle is also quite large compared to what I was expecting”
“I made sure it didnt have alcohol in it to begin with because Im allergic to it”
“had a yellowish tint”
Top return reasons
Common questions
- Is makeup brush soap profitable to sell on Amazon United States?
- The niche generates $73K/yr across 10 tracked products. 90-day search growth is -11.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the makeup brush soap niche?
- 6 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in makeup brush soap?
- Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Smell. The return rate is 0.4%.
- When does demand for makeup brush soap peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the makeup brush soap niche?
- Listings span $5.71–$32.65; the average listing price is $10.21 (sweet spot $15–$100). The average incumbent carries 6,403 reviews — the moat a new listing must climb.