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Makeup Brush Soap

Fail

The top 5 brands take 97% of clicks, so Makeup Brush Soap is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$73K/yr78K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
80%top-5 click share · 6 brands · 13 sellers

Flapen Score

Makeup Brush Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Brush Soap is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Brush Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Brush Soap 78K times last year and spent an estimated $73K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
9.2%
Market size, estimated
$73Ka year
Peak month
January1.7× the quietest month
Top search term
makeup brush soap23K searches a year

02 · Price

A sale here is worth $10.21.

Listings sell for $10.21 on average, from $5.71 to $32.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.21 that is $3K to $5K a year per listing.

Average price
$10.21under the $15 to $100 sweet spot
Price range
$5.71–$32.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Makeup Brushes & Tools. It carries 6,403 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Makeup Brushes & Tools
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
6,403per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Makeup Brush Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 221%
  • Brand 310%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Makeup Brush Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Makeup Brush Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup brush soap23K/yr
  • makeup brush shampoo18K/yr
  • elf brush cleaner16K/yr
  • makeup brush cleaner soap11K/yr
  • elf makeup brush cleaner7K/yr
  • brush cleaner soap3K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Brush Soap

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“Does not clean at all”
A buyer, on “Ease Of Cleaning”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Makeup Brush Soap questions

Answered from the same tracked data.