Makeup Brush Soap
FailThe top 5 brands take 97% of clicks, so Makeup Brush Soap is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $73K/yr78K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 13 sellers
Flapen Score
Makeup Brush Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Makeup Brush Soap is stronger. Inside it, weaker.
Market
The Makeup Brush Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Makeup Brush Soap 78K times last year and spent an estimated $73K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $73Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- makeup brush soap23K searches a year
02 · Price
A sale here is worth $10.21.
Listings sell for $10.21 on average, from $5.71 to $32.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.21 that is $3K to $5K a year per listing.
- Average price
- $10.21under the $15 to $100 sweet spot
- Price range
- $5.71–$32.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Makeup Brushes & Tools. It carries 6,403 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Makeup Brushes & Tools
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 6,403per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Makeup Brush Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 959
- Age
- 1y ago

EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle
- Price
- $7.05
- Rating
- 4.6/5
- Reviews
- 1,135
- Age
- 1y ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
- Price
- $6.89
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 1y ago

DUcare Makeup Brush Cleaner Shampoo Soap Solid Brush Cleaning Mat Removes Cosmetic Color Brush Cleaner Pad for Cleaning Makeup Sponges Brushes
- Price
- $7.95
- Rating
- 4.4/5
- Reviews
- 1,241
- Age
- 6y ago

e.l.f. Makeup Brush Shampoo Gentle Bristles Conditioner To Easily Remove Oils & Dirt From Makeup Brushes 4.1 Fl Oz Vegan & Cruelty-Free
- Price
- $5.71
- Rating
- 4.5/5
- Reviews
- 1,730
- Age
- 7y ago
Trending
estimated 90-day click momentum
Ogee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA
- Price
- $32.65
- Rating
- 4.8/5
- Reviews
- 332
- Age
- 2y ago

e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 959
- Age
- 1y ago

Embagol Makeup Brush Cleaner Solid Brush & Sponge Soap With Silicone Cleaning Pad Vegan Deep Cleaning No Residue(100g/3.53oz)
- Price
- $7.98
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 6y ago

EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle
- Price
- $14.46
- Rating
- 4.6/5
- Reviews
- 53,432
- Age
- 2y ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
- Price
- $6.89
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 1y ago
Newest
by launch date
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
- Price
- $6.89
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 1y ago

EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle
- Price
- $7.05
- Rating
- 4.6/5
- Reviews
- 1,135
- Age
- 1y ago

e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 959
- Age
- 1y ago

EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle
- Price
- $14.46
- Rating
- 4.6/5
- Reviews
- 53,432
- Age
- 2y ago

Ogee Brush Wash Bar - Gentle Makeup Brush Washing Bar with Organic Ingredients Safe for Bristles Made in USA
- Price
- $32.65
- Rating
- 4.8/5
- Reviews
- 332
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
13
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- e.l.f.59%
- EcoTools21%
- DUcare10%
- Norate5%
- Embagol3%
- Ogee3%
Demand
Makeup Brush Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Makeup Brush Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- makeup brush soap23K/yr
- makeup brush shampoo18K/yr
- elf brush cleaner16K/yr
- makeup brush cleaner soap11K/yr
- elf makeup brush cleaner7K/yr
- brush cleaner soap3K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Brush Soap
We read the reviews and the return reasons for every product selling here.
“Does not clean at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Brush Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









