Makeup Brush Shampoo
FailThe top 5 brands take 100% of clicks, so Makeup Brush Shampoo is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $130K/yr81K searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 81%top-5 click share · 5 brands · 9 sellers
Flapen Score
Makeup Brush Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Makeup Brush Shampoo is stronger. Inside it, weaker.
Market
The Makeup Brush Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Makeup Brush Shampoo 81K times last year and spent an estimated $130K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 14.0%
- Market size, estimated
- $130Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- makeup sponge cleaner35K searches a year
02 · Price
A sale here is worth $11.39.
Listings sell for $11.39 on average, from $5.02 to $27.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $11.39 that is $9K to $11K a year per listing.
- Average price
- $11.39under the $15 to $100 sweet spot
- Price range
- $5.02–$27.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $9K–$11K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Makeup Brushes & Tools. It carries 6,793 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Makeup Brushes & Tools
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 6,793per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Makeup Brush Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle
- Price
- $7.05
- Rating
- 4.6/5
- Reviews
- 1,135
- Age
- 1y ago

EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle
- Price
- $14.46
- Rating
- 4.6/5
- Reviews
- 53,432
- Age
- 2y ago

EcoTools Makeup Brush Cleansing Pad + Deep Clean Shampoo Bundle Brush Cleaner Mat & Makeup Brush Cleanser For Deep Cleaning Tools Clean Formula Cruelty-Free & Vegan 2-Piece Set
- Price
- $14.04
- Rating
- 4.5/5
- Reviews
- 551
- Age
- 1y ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
- Price
- $6.89
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 1y ago

EcoTools Daily Makeup Brush Cleanser Spray Quick Drying Fragrance Free & Dermatologist Tested Travel Size TSA Approved Cruelty-Free & Vegan 3 fl oz./89 ml. Bottle
- Price
- $6.88
- Rating
- 4.5/5
- Reviews
- 4,990
- Age
- 2y ago
Trending
estimated 90-day click momentum
EcoTools Makeup Brush Cleaner Set Brush & Sponge Shampoo (Extra Large Bottle) + Silicone Cleansing Pad with Suction
- Price
- $27.95
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 4mo ago

e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 959
- Age
- 1y ago

Beautyblender | Blendercleanser Tool Wash | Lavender Purifying Liquid Soap | Sponge Brush Makeup Tool Cleanser | Lavender-Scented Vegan Paraben & Sulfate-Free 3 oz | Package May Vary
- Price
- $13.69
- Rating
- 4.6/5
- Reviews
- 2,524
- Age
- 9y ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
- Price
- $6.89
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 1y ago

EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle
- Price
- $14.46
- Rating
- 4.6/5
- Reviews
- 53,432
- Age
- 2y ago
Newest
by launch date
EcoTools Makeup Brush Cleaner Set Brush & Sponge Shampoo (Extra Large Bottle) + Silicone Cleansing Pad with Suction
- Price
- $27.95
- Rating
- 4.8/5
- Reviews
- 36
- Age
- 4mo ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
- Price
- $6.89
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 1y ago

EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle
- Price
- $7.05
- Rating
- 4.6/5
- Reviews
- 1,135
- Age
- 1y ago

e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 959
- Age
- 1y ago

EcoTools Makeup Brush Cleansing Pad + Deep Clean Shampoo Bundle Brush Cleaner Mat & Makeup Brush Cleanser For Deep Cleaning Tools Clean Formula Cruelty-Free & Vegan 2-Piece Set
- Price
- $14.04
- Rating
- 4.5/5
- Reviews
- 551
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- EcoTools79%
- e.l.f.12%
- beautyblender4%
- Etercycle2%
- Norate2%
Demand
Makeup Brush Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Makeup Brush Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- makeup sponge cleaner35K/yr
- ecotools makeup brush cleaner20K/yr
- eco tools makeup brush cleanser10K/yr
- make up sponge cleaner7K/yr
- ecotools brush cleaner4K/yr
- beauty sponge cleaner2K/yr
- makeup sponge cleaners2K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Brush Shampoo
We read the reviews and the return reasons for every product selling here.
“is difficult to clean”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Brush Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









