Skip to content

Makeup Brush Shampoo

Fail

The top 5 brands take 100% of clicks, so Makeup Brush Shampoo is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$130K/yr81K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
81%top-5 click share · 5 brands · 9 sellers

Flapen Score

Makeup Brush Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Brush Shampoo is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Brush Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Brush Shampoo 81K times last year and spent an estimated $130K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
14.0%
Market size, estimated
$130Ka year
Peak month
December1.9× the quietest month
Top search term
makeup sponge cleaner35K searches a year

02 · Price

A sale here is worth $11.39.

Listings sell for $11.39 on average, from $5.02 to $27.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $11.39 that is $9K to $11K a year per listing.

Average price
$11.39under the $15 to $100 sweet spot
Price range
$5.02–$27.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$11K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Makeup Brushes & Tools. It carries 6,793 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Makeup Brushes & Tools
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
6,793per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Makeup Brush Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 212%
  • Brand 34%
  • Brand 42%
  • Brand 52%

Demand

Makeup Brush Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Makeup Brush Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup sponge cleaner35K/yr
  • ecotools makeup brush cleaner20K/yr
  • eco tools makeup brush cleanser10K/yr
  • make up sponge cleaner7K/yr
  • ecotools brush cleaner4K/yr
  • beauty sponge cleaner2K/yr
  • makeup sponge cleaners2K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Brush Shampoo

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Ease Of Cleaning”
0.4%of orders come back
“is difficult to clean”
A buyer, on “Ease Of Cleaning”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Makeup Brush Shampoo questions

Answered from the same tracked data.