makeup brush shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.02–$27.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.39avg listing price — sweet spot $15–$100
Market size
Okay$130K$130K/yr · 81K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,793.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, makeup brush shampoo is a $130K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
makeup brush shampoo market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $114K–$142K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- EcoTools79%
- e.l.f.12%
- beautyblender4%
- Etercycle2%
- Norate2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top makeup brush shampoo search terms
- makeup sponge cleaner35K/yr
- ecotools makeup brush cleaner20K/yr
- eco tools makeup brush cleanser10K/yr
- make up sponge cleaner7K/yr
- ecotools brush cleaner4K/yr
- beauty sponge cleaner2K/yr
- makeup sponge cleaners2K/yr
Top makeup brush shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle
EcoTools$7.054.6★1,135 rev
EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle
EcoTools$14.464.6★53,432 rev
EcoTools Makeup Brush Cleansing Pad + Deep Clean Shampoo Bundle Brush Cleaner Mat & Makeup Brush Cleanser For Deep Cleaning Tools Clean Formula Cruelty-Free & Vegan 2-Piece Set
EcoTools$14.044.5★551 rev
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
e.l.f.$6.894.6★600 rev
EcoTools Daily Makeup Brush Cleanser Spray Quick Drying Fragrance Free & Dermatologist Tested Travel Size TSA Approved Cruelty-Free & Vegan 3 fl oz./89 ml. Bottle
EcoTools$6.884.5★4,990 rev
Newest
by launch date
EcoTools Makeup Brush Cleaner Set Brush & Sponge Shampoo (Extra Large Bottle) + Silicone Cleansing Pad with Suction
EcoTools$27.9536 rev
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
e.l.f.$6.89600 rev
EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle
EcoTools$7.051,135 rev
e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
e.l.f.$5.95959 rev
EcoTools Makeup Brush Cleansing Pad + Deep Clean Shampoo Bundle Brush Cleaner Mat & Makeup Brush Cleanser For Deep Cleaning Tools Clean Formula Cruelty-Free & Vegan 2-Piece Set
EcoTools$14.04551 rev
Trending
90-day click momentumEcoTools Makeup Brush Cleaner Set Brush & Sponge Shampoo (Extra Large Bottle) + Silicone Cleansing Pad with Suction
EcoTools$27.954.8★
e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free
e.l.f.$5.954.8★
Beautyblender | Blendercleanser Tool Wash | Lavender Purifying Liquid Soap | Sponge Brush Makeup Tool Cleanser | Lavender-Scented Vegan Paraben & Sulfate-Free 3 oz | Package May Vary
beautyblender$13.694.6★
e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz
e.l.f.$6.894.6★
EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle
EcoTools$14.464.6★
What buyers say about makeup brush shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans really well”
“Cleans Great”
“Definitely worth the money”
“It works very well”
“Easy to use”
“Excellent product”
“Nice clean smell”
“As advertised”
“kept bristles soft”
“Clean brushes”
What buyers complain about
“is difficult to clean”
“Bad odor”
“Not as effective as expected”
“annoying cos the whole point of selling something as a set is because it is marginally cheaper”
“free of residue”
“Not the best”
“I struggled a bit”
“Oily doesnt clean brushes well”
“The bottle is also quite large compared to what I was expecting”
“Knocking off a star purely for this reason, feels deceptive”
Top return reasons
Common questions
- Is makeup brush shampoo profitable to sell on Amazon United States?
- The niche generates $130K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the makeup brush shampoo niche?
- 5 brands and 9 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in makeup brush shampoo?
- Top complaints mined from reviews: Ease Of Cleaning, Smell, Functionality-Overall. The return rate is 0.4%.
- When does demand for makeup brush shampoo peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the makeup brush shampoo niche?
- Listings span $5.02–$27.95; the average listing price is $11.39 (sweet spot $15–$100). The average incumbent carries 6,793 reviews — the moat a new listing must climb.