makeup brush holder
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-14.7% this quarter) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Market size
Good$813K$813K/yr · 3.3M searches
Price range
Good$4.94–$33.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.52avg listing price — sweet spot $15–$100
Review moat
Good1,348.38avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, makeup brush holder is a $813K/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
makeup brush holder market data
- Units sold / yr
- 60K–80K
- avg 1,250–1,500/product
- Revenue / yr
- $811K–$1.1M
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #252
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 5.0%
- Avg brand age
- 31 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
47
Top-5 brand share
40%
Top 20: 83%
Top-5 click share
31%
Top 20: 72%
Open market
55%
- Anyoifax13%
- Diesisa7%
- HSYMQ7%
- fanado7%
- RONGZHIERK6%
- Selanoir5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top makeup brush holder search terms
- makeup brush holder1.6M/yr
- brush holder288K/yr
- makeup brush organizer266K/yr
- hair brush holder158K/yr
- make up brush holder134K/yr
- make up brush holder organizer142K/yr
- makeup brush holder with lid95K/yr
- makeup brushes holder98K/yr
- brush organizer69K/yr
- brush holder for vanity61K/yr
Top makeup brush holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anyoifax 360 Rotating Makeup Brush Holder 7 Slots Make Up Brush Organizer Removable Spinning Cosmetic Brushes Storage Pen Holder for Vanity Dresser Desk White
Anyoifax$9.414.5★551 rev
Diesisa Makeup Brush Holder Organizer 360 Rotating Makeup Brush Organizer 5 Slot Make up Brushes Cup for Cosmetics Nail Polish Art Supply Bathroom Vanity Desktop Organizer - White
Diesisa$9.454.7★2,516 rev
RONGZHIERK Makeup Brush Holder with Lid Makeup Brush Storage Box with Diamond Pattern 360 Rotating Waterproof and Dustproof Beauty Brushes Storage for Vanity Bathroom White
RONGZHIERK$15.944.6★345 rev
fanado 360 Rotate Makeup Brush Holder Organizer Makeup Organizers Countertop Makeup organization and Skincare Storage for Vanity Desktop Bathroom (White)
fanado$9.094.6★2,416 rev
Selanoir Rotating Makeup Brush Holder with Lid Dustproof Vanity Organizer for Makeup Brushes Bonus Foldable Makeup Brush Cleaner Bowl Included
Selanoir$20.424.4★149 rev
Newest
by launch date
Anyoifax 360 Rotating Makeup Brush Holder Organizer 5 Slots Make Up Brushes Cup Flower-Shaped Spinning Pen Holder for Vanity Cosmetics Lipsticks White
Anyoifax$7.4572 rev
Selanoir Rotating Makeup Brush Holder with Lid Dustproof Vanity Organizer for Makeup Brushes Bonus Foldable Makeup Brush Cleaner Bowl Included
Selanoir$20.42149 rev
RONGZHIERK Makeup Brush Holder with Lid Makeup Brush Storage Box with Diamond Pattern 360 Rotating Waterproof and Dustproof Beauty Brushes Storage for Vanity Bathroom White
RONGZHIERK$15.94345 rev
EACHY Makeup Brush Holder with Lid 360 Rotating Vanity Organizer for Brushes Dustproof Cosmetic Display Case 7 Compartments Waterproof Plastic (White)
EACHY$23.97314 rev
Imakmasion White Makeup Brush Holder 360 Rotating Makeup Organizer
Imakmasion$9.20362 rev
Trending
90-day click momentumSelanoir Rotating Makeup Brush Holder with Lid Dustproof Vanity Organizer for Makeup Brushes Bonus Foldable Makeup Brush Cleaner Bowl Included
Selanoir$20.424.4★
HSSPANFN Makeup Brush Holder Organizer - 360 Rotating 5-Slot Brush Cup for Cosmetics Lipsticks Pens | Vanity & Desk Organizer (White)
HSSPANFN$10.024.7★
Anyoifax 360 Rotating Makeup Brush Holder Organizer 5 Slots Make Up Brushes Cup Flower-Shaped Spinning Pen Holder for Vanity Cosmetics Lipsticks White
Anyoifax$7.454.7★
QIYVLOS Toothbrush Holders with Sliding Lid Rotating 3 Slots Bathroom Organizer Countertop Tooth Brush Toothpaste Holder Bathroom Counter Stand Sink Organizer Caddy for Vanity Makeup Brushes Holder
QIYVLOS$17.224.4★
Ezebesta 1PCS Makeup Brush Holder Organizer with Clear Lid 360 Rotating Sliding Opening Dustproof Brushes Container for Vanity
Ezebesta$15.824.4★
What buyers say about makeup brush holder
What buyers praise and complain about, mined from review topics.What buyers love
“This appears to be well made”
“great storage capacity”
“Just the right size”
“Ease of use”
“As described”
“My brushes are clean”
“Good Value”
“Easy to set up”
“Great design”
“Love the organization”
What buyers complain about
“Its very long”
“Cheap quality”
“Cheap material”
“Not very strong”
“Broke with in one week”
“looks cheaper than the price. if that is possible”
“is cumbersome to use”
“hard to clean”
“difficult to put together”
“not functional at all”
Top return reasons
Common questions
- Is makeup brush holder profitable to sell on Amazon United States?
- The niche generates $813K/yr across 52 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the makeup brush holder niche?
- 41 brands and 47 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in makeup brush holder?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.0%.
- When does demand for makeup brush holder peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the makeup brush holder niche?
- Listings span $4.94–$33.16; the average listing price is $13.52 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.