Is makeup brush cleaner spray profitable to sell on Amazon United States?

The niche generates $83K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (44/100).

How competitive is the makeup brush cleaner spray niche?

7 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in makeup brush cleaner spray?

Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.3%.

When does demand for makeup brush cleaner spray peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the makeup brush cleaner spray niche?

Listings span $5.87–$32.96; the average listing price is $14.92 (sweet spot $15–$100). The average incumbent carries 3,724 reviews — the moat a new listing must climb.

makeup brush cleaner spray

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.92

avg listing price — sweet spot $15–$100

Price range

Good$5.87–$32.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,723.71

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad$83K

$83K/yr · 64K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, makeup brush cleaner spray is a $83K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

makeup brush cleaner spray market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $90K–$119K; units × avg price
Conversion rate: 8.7%
Avg BSR: #36
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 4.8%
Avg brand age: 59 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

EcoTools35%
CINEMA SECRETS32%
e.l.f.15%
Felico11%
JENNY PATINKIN3%
Norate2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top makeup brush cleaner spray search terms

makeup brush cleaner spray27K/yr +5.3%8.8% conv.
make up brush spray cleaner6K/yr -17.6%9.3% conv.
daily makeup brush cleaner6K/yr -16.4%7.4% conv.
spray makeup brush cleaner4K/yr +23.4%10.0% conv.
brush cleaner spray5K/yr +10.2%8.0% conv.
makeup brush cleaner spray quick dry5K/yr +15.6%9.0% conv.
daily brush cleaner spray4K/yr +27.3%7.8% conv.
makeup brush spray cleaner5K/yr -20.0%9.9% conv.
makeup brush cleaning spray3K/yr -12.3%10.0% conv.

All search terms

Top makeup brush cleaner spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EcoTools Daily Makeup Brush Cleanser Spray Quick Drying Fragrance Free & Dermatologist Tested Travel Size TSA Approved Cruelty-Free & Vegan 3 fl oz./89 ml. Bottle

EcoTools$6.884.5★4,990 rev

e.l.f. Daily Brush Cleaner Makeup Brush Cleaner Washes Away Dirt Oil Debris & more For Clean Makeup Application Vegan & Cruelty-Free Small

e.l.f.$5.874.1★1,475 rev

Cinema Secrets Original Blue Vanilla Makeup Brush Cleaner Spray - Professional Cleanser for Makeup Brushes - Quick-Drying Rinse-Free Formula - Removes Stubborn Waterproof Make Up (6 fl oz)

CINEMA SECRETS$19.824.4★1,923 rev

Felico Makeup Brush Cleaner for Cosmetic Brushes No-washing Quick Drying Deep Cleaning Spray Ideal for Makeup Brushes Sponges for Women Girls 3.38 oz

Felico$9.874.0★464 rev

Cinema Secrets Original Blue Vanilla Makeup Brush Cleaner Spray - Travel Size Professional Cleanser for Makeup Brushes - Quick-Drying & Rinse-Free - Removes Stubborn Waterproof Make Up (2 fl oz)

CINEMA SECRETS$14.924.4★1,923 rev

Newest

by launch date

JENNY PATINKIN Instant Makeup Brush Cleaner Spray Cleaner Solution for Makeup Brushes Makeup Sponge & Powder Puff Professional & Travel-Sized Sanitizing Spray Quick Drying. (2.37 fl oz)

JENNY PATINKIN$20.9240 rev

10mo ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz

e.l.f.$6.89600 rev

1y ago

EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle

EcoTools$7.051,135 rev

1y ago

EcoTools Daily Makeup Brush Cleanser Spray Quick Drying Fragrance Free & Dermatologist Tested Travel Size TSA Approved Cruelty-Free & Vegan 3 fl oz./89 ml. Bottle

EcoTools$6.884,990 rev

2y ago

Cinema Secrets Original Makeup Brush Cleaner Spray - Professional Cleanser for Makeup Brushes - Quick-Drying Rinse-Free Formula - Removes Stubborn Waterproof Make Up - Lemon (2 fl oz)

CINEMA SECRETS$14.7085 rev

3y ago

What buyers say about makeup brush cleaner spray

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning40%

“Cleans well”

Quality-Overall8%

“Decent purchase”

Cleansing8%

“was good at cleaning”

Smell6%

“Nice clean smell”

Value For Money5%

“Worth the price”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product5%

“As advertised”

Efficiency5%

“Very effective shampoo”

Soft Feel2%

“soft”

Moist/Dry1%

“Dries fast”

What buyers complain about

Smell25%

“Awful smell”

Ease Of Cleaning10%

“This cleaner is horrible”

Value For Money8%

“Overpriced”

Size-Overall7%

“The bottle is also quite large compared to what I was expecting”

Functionality-Overall6%

“Doesnt work well”

Quality-Overall4%

“Not cheap”

Product Condition2%

“Used! Came like this, kinda dirty and it was opened. I think this is used!”

Durability2%

“it basically fell apart”

Cleansing1%

“This cleaner is VILE it has a horrendous snell”

Ease Of Use1%

“Hard to open”

Top return reasons

Leak-Proof19%

Functionality-Overall15%

Advertised Vs Actual Product10%

Value For Money9%

Smell8%

Size-Overall7%

Oily/Greasy7%

Ease Of Cleaning5%

Product Condition4%

Defective Material/Parts3%

Common questions

Is makeup brush cleaner spray profitable to sell on Amazon United States?: The niche generates $83K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (44/100).
How competitive is the makeup brush cleaner spray niche?: 7 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in makeup brush cleaner spray?: Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.3%.
When does demand for makeup brush cleaner spray peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the makeup brush cleaner spray niche?: Listings span $5.87–$32.96; the average listing price is $14.92 (sweet spot $15–$100). The average incumbent carries 3,724 reviews — the moat a new listing must climb.