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Makeup Brush Cleaner Solution

Fail

The top 5 brands take 98% of clicks, so Makeup Brush Cleaner Solution is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$330K/yr262K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
68%top-5 click share · 6 brands · 10 sellers

Flapen Score

Makeup Brush Cleaner Solution against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Brush Cleaner Solution is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Brush Cleaner Solution market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Brush Cleaner Solution 262K times last year and spent an estimated $330K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $330K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
9.4%
Market size, estimated
$330Ka year
Peak month
March2.0× the quietest month
Top search term
makeup brush cleaner solution55K searches a year

02 · Price

A sale here is worth $13.45.

Listings sell for $13.45 on average, from $5.71 to $32.96. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $13.45 that is $20K to $27K a year per listing.

Average price
$13.45under the $15 to $100 sweet spot
Price range
$5.71–$32.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$20K–$27K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Makeup Brushes & Tools. It carries 7,465 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Makeup Brushes & Tools
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
7,465per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Makeup Brush Cleaner Solution products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 216%
  • Brand 316%
  • Brand 414%
  • Brand 54%
  • Brand 62%

Demand

Makeup Brush Cleaner Solution search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top Makeup Brush Cleaner Solution search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup brush cleaner solution55K/yr
  • makeup brush soap23K/yr
  • ecotools makeup brush cleaner20K/yr
  • makeup brush cleanser22K/yr
  • makeup brush shampoo18K/yr
  • makeup brush cleaning solution17K/yr
  • makeup brush cleaner soap11K/yr
  • eco tools makeup brush cleanser10K/yr
  • salon perfect brush cleaner18K/yr
  • no rinse makeup brush cleaner9K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Brush Cleaner Solution

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Ease Of Cleaning”
20%of negative reviews mention “Smell”
0.3%of orders come back
“Strong odor”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Makeup Brush Cleaner Solution questions

Answered from the same tracked data.