Is makeup brush cleaner solution profitable to sell on Amazon United States?

The niche generates $330K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (44/100).

How competitive is the makeup brush cleaner solution niche?

6 brands and 10 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in makeup brush cleaner solution?

Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.3%.

When does demand for makeup brush cleaner solution peak?

Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.

What does it cost to enter the makeup brush cleaner solution niche?

Listings span $5.71–$32.96; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 7,465 reviews — the moat a new listing must climb.

makeup brush cleaner solution

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.71–$32.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.45

avg listing price — sweet spot $15–$100

Market size

Good$330K

$330K/yr · 262K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad7,465.07

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, makeup brush cleaner solution is a $330K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 44/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

makeup brush cleaner solution market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $336K–$404K; units × avg price
Conversion rate: 9.4%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

EcoTools49%
e.l.f.16%
Norate16%
CINEMA SECRETS14%
DUcare4%
Ogee2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Open Trend

Top makeup brush cleaner solution products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle

EcoTools$7.054.6★1,135 rev

Norate Makeup Brush Cleaner Make Up Brush Cleansers Solution Makeup Cleaner for Makeup Brushes Beauty Sponge Powder Puff Deep Clean Brush Shampoo Gentle Formula Cruelty Free 5.3 FL.OZ

Norate$7.634.6★3,039 rev

EcoTools XL Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 16 fl. oz./473 ml Bottle

EcoTools$14.464.6★53,432 rev

Cinema Secrets Original Blue Vanilla Makeup Brush Cleaner Solution - Professional Cleanser for Makeup Brushes - Quick-Drying Rinse-Free Formula - Removes Stubborn Waterproof Make Up (2 fl oz)

CINEMA SECRETS$13.663.8★381 rev

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz

e.l.f.$6.894.6★600 rev

Newest

by launch date

Makeup Brush Cleaner Make Up Brush Cleaner Cleanser Solution + Brush Cleaning Mat Makeup Cleaner for Brushes Sponge Deep Clean Shampoo Gentle Formula Cruelty Free 3 Piece Set

Norate$9.28159 rev

8mo ago

e.l.f. Clean Queen Liquid Brush & Sponge Cleaner Gentle Foaming Cleaner For Removing Leftover Makeup Dirt & Grime Vegan & Cruelty-Free 4.1 oz

e.l.f.$6.89600 rev

1y ago

EcoTools Makeup Brush + Sponge Shampoo Remove Makeup & Impurities From Tools Sponges & Puffs Fragrance-Free Brush Cleanser No Harsh Chemicals Vegan & Cruelty-Free 8 fl. oz./236 ml. Bottle

EcoTools$7.051,135 rev

1y ago

e.l.f. Clean Queen Solid Brush & Sponge Cleaner Cleanses Face & Eye Makeup Brushes & Sponges Nourishing Non-Damaging Formula Vegan & Cruelty-Free

e.l.f.$5.95959 rev

1y ago

EcoTools Makeup Brush Cleansing Pad + Deep Clean Shampoo Bundle Brush Cleaner Mat & Makeup Brush Cleanser For Deep Cleaning Tools Clean Formula Cruelty-Free & Vegan 2-Piece Set

EcoTools$14.04551 rev

1y ago

What buyers say about makeup brush cleaner solution

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning36%

“Cleans really well”

Ease Of Use8%

“Easy to use”

Quality-Overall7%

“Decent purchase”

Cleansing7%

“was good at cleaning”

Efficiency6%

“Very effective shampoo”

Smell6%

“Nice clean smell”

Value For Money6%

“Great Value”

Advertised Vs Actual Product4%

“As advertised”

Soft Feel2%

“kept bristles soft”

Brush Quality2%

“Clean brushes”

What buyers complain about

Smell20%

“Strong odor”

Ease Of Cleaning13%

“Does not clean at all”

Value For Money10%

“Expensive”

Size-Overall7%

“The bottle is also quite large compared to what I was expecting”

Functionality-Overall5%

“Did not work”

Quality-Overall4%

“Absolute trash”

Durability3%

“Didnt last”

Residue1%

“It leaves an oil like residue”

Allergies1%

“this did cause irritation”

Ease Of Use1%

“Very difficult to get plastic wrap off”

Top return reasons

Functionality-Overall16%

Leak-Proof12%

Size-Overall11%

Advertised Vs Actual Product10%

Value For Money9%

Ease Of Cleaning7%

Smell6%

Oily/Greasy4%

Product Condition4%

Defective Material/Parts3%

Common questions

Is makeup brush cleaner solution profitable to sell on Amazon United States?: The niche generates $330K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (44/100).
How competitive is the makeup brush cleaner solution niche?: 6 brands and 10 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in makeup brush cleaner solution?: Top complaints mined from reviews: Smell, Ease Of Cleaning, Value For Money. The return rate is 0.3%.
When does demand for makeup brush cleaner solution peak?: Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.
What does it cost to enter the makeup brush cleaner solution niche?: Listings span $5.71–$32.96; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 7,465 reviews — the moat a new listing must climb.

makeup brush cleaner solution

makeup brush cleaner solution market data

Competition & brand share

Demand & seasonality

Top makeup brush cleaner solution search terms