Makeup Brush Cleaner Mat
FailProducts sell for $7.77 on average, outside the sweet spot, so Makeup Brush Cleaner Mat is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $219K/yr299K searches / yr
- 90-day growth
- +2.3%search demand this quarter
- Competition
- 67%top-5 click share · 14 brands · 23 sellers
Flapen Score
Makeup Brush Cleaner Mat against its category
The dotted line is the Beauty & Personal Care average. Past it, Makeup Brush Cleaner Mat is stronger. Inside it, weaker.
Market
The Makeup Brush Cleaner Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Makeup Brush Cleaner Mat 299K times last year and spent an estimated $219K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.
- Searches, last 12 months
- 299K
- Growth, 90 days vs prior 90
- +2.3%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $219Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- makeup brush cleaner mat81K searches a year
02 · Price
A sale here is worth $7.77.
Listings sell for $7.77 on average, from $3.81 to $29.15. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $7.77 that is $6K to $8K a year per listing.
- Average price
- $7.77under the $15 to $100 sweet spot
- Price range
- $3.81–$29.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $6K–$8K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #48 within Makeup Brushes & Tools. It carries 693 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #48in Makeup Brushes & Tools
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 693per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Makeup Brush Cleaner Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HexinYigjly 2 Pcs Silicone Make Up Brush Cleaning Mat Makeup Brush Cleaner Mats Cosmetic Cleaning Pads Portable Washing Tool with Suction Cup for Makeup Cosmetic Brushes
- Price
- $5.02
- Rating
- 4.6/5
- Reviews
- 447
- Age
- 3y ago

Foldable Silicone Makeup Brush Cleaner Bowl - Etercycle Portable Cleaning Tool for Brushes Powder Puffs and Sponges (Pink)
- Price
- $5.02
- Rating
- 4.7/5
- Reviews
- 2,468
- Age
- 3y ago

GOLIKEE Makeup Brush Cleaner Mat 3 in 1 Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Tool Organizer for Storage and Air DryingKhaki
- Price
- $11.21
- Rating
- 4.5/5
- Reviews
- 2,005
- Age
- 3y ago

MINTHE Makeup Brush Cleaner Mat | 2 Pack | Silicone Make up Cleaning Pad
- Price
- $3.81
- Rating
- 4.7/5
- Reviews
- 795
- Age
- 1y ago

MINTHE Makeup Brush Cleaner Mat | 2 Pack | Silicone Make up Cleaning Pad
- Price
- $4.18
- Rating
- 4.7/5
- Reviews
- 795
- Age
- 3y ago
Trending
estimated 90-day click momentum
Norate Makeup Brush Cleaner Make up Brush Cleaner Mat Silicone Brush Cleaning Mat Paint Cosmetic Brush Cleaner Pad with Suction Cup for Valentines Day Stocking Stuffers for Women Moms Teen Girls
- Price
- $5.91
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 7mo ago

Ranphykx Makeup Brush Cleaner Mat Silicone Big Size Green Cleaning Pad with Suction Cup Make Up Brush Cleaner
- Price
- $4.74
- Rating
- 4.5/5
- Reviews
- 1,122
- Age
- 5y ago

MINTHE Makeup Brush Cleaner Mat | 2 Pack | Silicone Make up Cleaning Pad
- Price
- $3.81
- Rating
- 4.7/5
- Reviews
- 795
- Age
- 1y ago

HexinYigjly 2 Pcs Silicone Make Up Brush Cleaning Mat Makeup Brush Cleaner Mats Cosmetic Cleaning Pads Portable Washing Tool with Suction Cup for Makeup Cosmetic Brushes
- Price
- $5.02
- Rating
- 4.6/5
- Reviews
- 447
- Age
- 3y ago

senbowe 3 in 1 Makeup Brush Cleaner Mat Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Pad Tool Organizer for Storage and Air Drying Make Up Brush Washing Tool for Sponge
- Price
- $7.59
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 1y ago
Newest
by launch date
Norate Makeup Brush Cleaner Make up Brush Cleaner Mat Silicone Brush Cleaning Mat Paint Cosmetic Brush Cleaner Pad with Suction Cup for Valentines Day Stocking Stuffers for Women Moms Teen Girls
- Price
- $5.91
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 7mo ago

senbowe 3 in 1 Makeup Brush Cleaner Mat Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Pad Tool Organizer for Storage and Air Drying Make Up Brush Washing Tool for Sponge
- Price
- $7.59
- Rating
- 4.5/5
- Reviews
- 240
- Age
- 1y ago

DUcare Makeup Brush Cleaner Mat 4 in 1 Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Tool Organizer for Storage and Air Drying
- Price
- $9.74
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 1y ago

MINTHE Makeup Brush Cleaner Mat | 2 Pack | Silicone Make up Cleaning Pad
- Price
- $3.81
- Rating
- 4.7/5
- Reviews
- 795
- Age
- 1y ago

EcoTools Makeup Brush Cleansing Pad Brush Cleaner Mat for Deep Cleaning Tools Use with Shampoo 100% Silicone Easy to Clean Features Suction Cup for Usage Cruelty-Free 1 Count
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 235
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
23
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
19%
- HexinYigjly25%
- Etercycle20%
- MINTHE12%
- GOLIKEE10%
- EcoTools8%
- YalsFTY6%
Demand
Makeup Brush Cleaner Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Makeup Brush Cleaner Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- makeup brush cleaner mat81K/yr
- makeup brush cleaner pad39K/yr
- makeup brush cleaning mat38K/yr
- make up brush cleaner pad23K/yr
- brush cleaner mat11K/yr
- silicone makeup brush cleaner12K/yr
- silicone brush cleaner14K/yr
- makeup brush cleaning pad11K/yr
- makeup brush cleaner with mat6K/yr
- brush cleaning mat12K/yr
Reviews and returns
What reviews say buyers love and hate about Makeup Brush Cleaner Mat
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Makeup Brush Cleaner Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









