makeup brush cleaner mat
Skip itPricing outside the sweet spot ($7.77 avg) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good693.33avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.81–$29.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$219K$219K/yr · 299K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Avg price
Bad$7.77avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, makeup brush cleaner mat is a $219K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
makeup brush cleaner mat market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- $194K–$233K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 2.8%
- Avg brand age
- 35 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
23
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
19%
- HexinYigjly25%
- Etercycle20%
- MINTHE12%
- GOLIKEE10%
- EcoTools8%
- YalsFTY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top makeup brush cleaner mat search terms
- makeup brush cleaner mat81K/yr
- makeup brush cleaner pad39K/yr
- makeup brush cleaning mat38K/yr
- make up brush cleaner pad23K/yr
- brush cleaner mat11K/yr
- silicone makeup brush cleaner12K/yr
- silicone brush cleaner14K/yr
- makeup brush cleaning pad11K/yr
- makeup brush cleaner with mat6K/yr
- brush cleaning mat12K/yr
Top makeup brush cleaner mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HexinYigjly 2 Pcs Silicone Make Up Brush Cleaning Mat Makeup Brush Cleaner Mats Cosmetic Cleaning Pads Portable Washing Tool with Suction Cup for Makeup Cosmetic Brushes
HexinYigjly$5.024.6★447 rev
Foldable Silicone Makeup Brush Cleaner Bowl - Etercycle Portable Cleaning Tool for Brushes Powder Puffs and Sponges (Pink)
Etercycle$5.024.7★2,468 rev
GOLIKEE Makeup Brush Cleaner Mat 3 in 1 Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Tool Organizer for Storage and Air DryingKhaki
GOLIKEE$11.214.5★2,005 rev
MINTHE Makeup Brush Cleaner Mat | 2 Pack | Silicone Make up Cleaning Pad
MINTHE$3.814.7★795 rev
MINTHE Makeup Brush Cleaner Mat | 2 Pack | Silicone Make up Cleaning Pad
MINTHE$4.184.7★795 rev
Newest
by launch date
Norate Makeup Brush Cleaner Make up Brush Cleaner Mat Silicone Brush Cleaning Mat Paint Cosmetic Brush Cleaner Pad with Suction Cup for Valentines Day Stocking Stuffers for Women Moms Teen Girls
Norate$5.9152 rev
senbowe 3 in 1 Makeup Brush Cleaner Mat Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Pad Tool Organizer for Storage and Air Drying Make Up Brush Washing Tool for Sponge
senbowe$7.59240 rev
DUcare Makeup Brush Cleaner Mat 4 in 1 Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Tool Organizer for Storage and Air Drying
DUcare$9.7466 rev
MINTHE Makeup Brush Cleaner Mat | 2 Pack | Silicone Make up Cleaning Pad
MINTHE$3.81795 rev
EcoTools Makeup Brush Cleansing Pad Brush Cleaner Mat for Deep Cleaning Tools Use with Shampoo 100% Silicone Easy to Clean Features Suction Cup for Usage Cruelty-Free 1 Count
EcoTools$7.01235 rev
Trending
90-day click momentumNorate Makeup Brush Cleaner Make up Brush Cleaner Mat Silicone Brush Cleaning Mat Paint Cosmetic Brush Cleaner Pad with Suction Cup for Valentines Day Stocking Stuffers for Women Moms Teen Girls
Norate$5.914.2★
Ranphykx Makeup Brush Cleaner Mat Silicone Big Size Green Cleaning Pad with Suction Cup Make Up Brush Cleaner
Ranphykx$4.744.5★
MINTHE Makeup Brush Cleaner Mat | 2 Pack | Silicone Make up Cleaning Pad
MINTHE$3.814.7★
HexinYigjly 2 Pcs Silicone Make Up Brush Cleaning Mat Makeup Brush Cleaner Mats Cosmetic Cleaning Pads Portable Washing Tool with Suction Cup for Makeup Cosmetic Brushes
HexinYigjly$5.024.6★
senbowe 3 in 1 Makeup Brush Cleaner Mat Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Pad Tool Organizer for Storage and Air Drying Make Up Brush Washing Tool for Sponge
senbowe$7.594.5★
What buyers say about makeup brush cleaner mat
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Worth the money”
“Easy to use”
“Overall, these mats did the job and are decent for what they are”
“It cleans very efficiently”
“Works like it should”
“Cleans the brushes very well”
“Easy storage”
“Its perfect size and good”
“The color is really cute”
What buyers complain about
“Too small”
“making it impossible to clean your brushes easily”
“Doesn't Work For Me”
“Waste of money”
“Did not make the take easier”
“Does not work as advertised”
“Suction cup didnt work all the time”
“Bowl also is not deep enough”
“It didn't stick well just kept moving around”
“Waste of money”
Top return reasons
Common questions
- Is makeup brush cleaner mat profitable to sell on Amazon United States?
- The niche generates $219K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the makeup brush cleaner mat niche?
- 14 brands and 23 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in makeup brush cleaner mat?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Functionality-Overall. The return rate is 1.0%.
- When does demand for makeup brush cleaner mat peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the makeup brush cleaner mat niche?
- Listings span $3.81–$29.15; the average listing price is $7.77 (sweet spot $15–$100). The average incumbent carries 693 reviews — the moat a new listing must climb.