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Makeup Brush Cleaner Machine

Pass

Makeup Brush Cleaner Machine scores 70 out of 100, a Pass. Shoppers spend an estimated $937K a year here, demand is soft, at -17.3% this quarter, and an estimated 1.2% of orders come back.

Flapen Score
70
70 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 48
Market size
$937K/yr832K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
37%top-5 click share · 36 brands · 53 sellers

Flapen Score

Makeup Brush Cleaner Machine against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Brush Cleaner Machine is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Brush Cleaner Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Brush Cleaner Machine 832K times last year and spent an estimated $937K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 832K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $937K a year.

Searches, last 12 months
832K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
4.7%
Market size, estimated
$937Ka year
Peak month
December4.9× the quietest month
Top search term
makeup brush cleaner machine354K searches a year

02 · Price

A sale here is worth $24.05.

Listings sell for $24.05 on average, from $5.71 to $47.42. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $24.05 that is $18K to $24K a year per listing.

Average price
$24.05inside the $15 to $100 sweet spot
Price range
$5.71–$47.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$18K–$24K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #142 within Makeup Brushes & Tools. It carries 1,338 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
19.8%
Average rank
#142in Makeup Brushes & Tools
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
1,338per listing
Listings tracked
49

04 · Newcomers

15 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
15Amazon's first-year sales bar
Average brand age
28 months

Products

Top Makeup Brush Cleaner Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

53

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

37%

Top 20: 75%

Open market

47%

  • Brand 112%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Makeup Brush Cleaner Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Makeup Brush Cleaner Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup brush cleaner machine354K/yr
  • electric makeup brush cleaner181K/yr
  • make up brush cleaner cleanser machine81K/yr
  • electric makeup brush cleaner machine44K/yr
  • automatic makeup brush cleaner23K/yr
  • makeup brush cleaner and dryer28K/yr
  • makeup brush washer21K/yr
  • lavadora de brochas de maquillaje11K/yr
  • makeup brush cleaning machine12K/yr
  • makeup cleaner machine9K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Brush Cleaner Machine

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Ease Of Cleaning”
22%of negative reviews mention “Ease Of Cleaning”
1.2%of orders come back
“Not clean enough”
A buyer, on “Ease Of Cleaning”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Makeup Brush Cleaner Machine questions

Answered from the same tracked data.