Is makeup brush cleaner machine profitable to sell on Amazon United States?

The niche generates $937K/yr across 49 tracked products. 15 of 34 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (70/100).

How competitive is the makeup brush cleaner machine niche?

36 brands and 53 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in makeup brush cleaner machine?

Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Durability. The return rate is 1.2%.

When does demand for makeup brush cleaner machine peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.

What does it cost to enter the makeup brush cleaner machine niche?

Listings span $5.71–$47.42; the average listing price is $24.05 (sweet spot $15–$100). The average incumbent carries 1,338 reviews — the moat a new listing must climb.

makeup brush cleaner machine

Worth a look

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$24.05

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Market size

Great$937K

$937K/yr · 832K searches

Price range

Great$5.71–$47.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,338.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, makeup brush cleaner machine is a $937K/yr Amazon United States market (832K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 70/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

makeup brush cleaner machine market data

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: $962K–$1.2M; units × avg price
Conversion rate: 4.7%
Avg BSR: #142
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 19.8%
Avg brand age: 28 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

37%

Top 20: 75%

Open market

47%

ATIDIE12%
OctHope12%
RICRIS9%
Alyfini9%
SPECIALISTTRIAN6%
BIKTIC5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Open Trend

Top makeup brush cleaner machine search terms

makeup brush cleaner machine354K/yr -12.3%4.1% conv.
electric makeup brush cleaner181K/yr -13.4%2.8% conv.
make up brush cleaner cleanser machine81K/yr -38.0%3.6% conv.
electric makeup brush cleaner machine44K/yr -33.6%2.2% conv.
automatic makeup brush cleaner23K/yr +1.6%2.6% conv.
makeup brush cleaner and dryer28K/yr -21.1%2.6% conv.
makeup brush washer21K/yr -2.7%2.5% conv.
lavadora de brochas de maquillaje11K/yr -16.4%1.7% conv.
makeup brush cleaning machine12K/yr -6.0%3.1% conv.
makeup cleaner machine9K/yr +8.0%2.1% conv.

All search terms

Top makeup brush cleaner machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 IN 1 Electric Makeup Brush Cleaner Machine With Makeup Brush Dryer-Holder-Portable Automatic USB Cosmetic Brushes Cleaner Tool for All Size Beauty Makeup Brush Set Eyeshadow Blush Brush

OctHope$28.154.0★698 rev

RICRIS Electric Makeup Brush Cleaner and Dryer Machine - Super Fast Clean and Dry Make Up Brushes - Automatic Cosmetic Brush Spinner Washer Tools

RICRIS$23.394.2★20,251 rev

3 IN 1 Electric Makeup Brush Cleaner Automatic Makeup Brush Cleaner with Makeup Brush Dryer Portable USB Deep Cleaning for All Size Beauty Makeup Brush Set Blush Brush Sponges

ATIDIE$32.093.8★1,263 rev

Alyfini Electric Makeup Brush Cleaner Machine Powerful Friction Removes Residue on Make up Brushes Set/Sponge/Powder Puffs Efficient Cleaning Portable Spinning Washer Save Cleanser & Shampoo

Alyfini$24.834.2★4,626 rev

3 IN 1 Electric Makeup Brush Cleaner Automatic Makeup Brush Cleaner with Makeup Brush Dryer Portable USB Deep Cleaning for All Size Beauty Makeup Brush Set Blush Brush (Grey)

ATIDIE$32.313.8★1,263 rev

Newest

by launch date

Electric Makeup Brush Cleaner Machine Multi-Functional Cosmetic Brush Cleaner with Dryer Holder Portable Automatic Makeup Brush Cleaning Tool Type-C Charging

Cbsrvmlp$17.9821 rev

1mo ago

3 IN 1 Electric Makeup Brush Cleaner & Dryer Machine Automatic Cosmetic Brush Washer Portable USB Deep Cleaning Beauty Tool Gift for Women

Fuziiav$35.9956 rev

1mo ago

3 IN 1 Electric Makeup Brush Cleaner Machine With Drying Function Automatic Cleaner Brushes Cleaner Cosmetic Make Up Brush Machine for All Size Beauty Makeup Brush Set Gift for Mother Girlfriend

Poputra$20.7141 rev

2mo ago

Electric Makeup Brush Cleaner Machine with Automatic Cleaning and Drying Functions Portable Makeup Brush Cleaner for All Size of Makeup Brushes Gifts for Makeup Lovers

WUZAIYEHONG$39.64209 rev

2mo ago

Electric Makeup Brush Cleaner - Portable Compact Design for Travel Home Use - Professional Makeup Brush Cleaning Machine - Automatic Makeup Brush Cleaner

SPECIALISTTRIAN$9.9113 rev

3mo ago

What buyers say about makeup brush cleaner machine

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning34%

“Very effective at cleaning”

Ease Of Use15%

“Easy to use and rinse”

Quality-Overall6%

“Excellent product”

Value For Money5%

“Good for the money”

Cleansing4%

“was good at cleaning”

Efficiency4%

“Its effective and does what its supposed to”

Moist/Dry4%

“dry faster”

Advertised Vs Actual Product2%

“As advertised”

Brush Quality2%

“Overall good brush cleaner”

Size-Overall2%

“It fits a bunch of them”

What buyers complain about

Ease Of Cleaning22%

“Not clean enough”

Functionality-Overall10%

“Did not work”

Durability7%

“Stopped working”

Size-Overall6%

“Its too small”

Quality-Overall6%

“They appear to be low quality”

Value For Money5%

“WASTE OF MONEY”

Leak-Proof5%

“Leaking”

Moist/Dry3%

“it was not dry”

Ease Of Use2%

“it's not the easiest machine to use”

Charging2%

“doesn't hold a charge”

Top return reasons

Functionality-Overall21%

Size-Overall15%

Defective Material/Parts12%

Ease Of Cleaning10%

Advertised Vs Actual Product9%

Leak-Proof6%

Product Condition5%

Charging3%

Quality-Overall3%

Value For Money2%

Common questions

Is makeup brush cleaner machine profitable to sell on Amazon United States?: The niche generates $937K/yr across 49 tracked products. 15 of 34 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (70/100).
How competitive is the makeup brush cleaner machine niche?: 36 brands and 53 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in makeup brush cleaner machine?: Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Durability. The return rate is 1.2%.
When does demand for makeup brush cleaner machine peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
What does it cost to enter the makeup brush cleaner machine niche?: Listings span $5.71–$47.42; the average listing price is $24.05 (sweet spot $15–$100). The average incumbent carries 1,338 reviews — the moat a new listing must climb.