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Makeup Brush Cleaner Bowl

Fail

Shoppers spend an estimated $14K a year here, so Makeup Brush Cleaner Bowl is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$14K/yr25K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
61%top-5 click share · 14 brands · 16 sellers

Flapen Score

Makeup Brush Cleaner Bowl against its category

The dotted line is the Beauty & Personal Care average. Past it, Makeup Brush Cleaner Bowl is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makeup Brush Cleaner Bowl market on Amazon at a glance

Shoppers on Amazon United States searched for Makeup Brush Cleaner Bowl 25K times last year and spent an estimated $14K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
4.8%
Market size, estimated
$14Ka year
Peak month
December4.7× the quietest month
Top search term
makeup brush cleaner bowl10K searches a year

02 · Price

A sale here is worth $11.40.

Listings sell for $11.40 on average, from $4.06 to $32.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $11.40 that is $0 to $1K a year per listing.

Average price
$11.40under the $15 to $100 sweet spot
Price range
$4.06–$32.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #77 within Makeup Brushes & Tools. It carries 887 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#77in Makeup Brushes & Tools
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
887per listing
Listings tracked
20

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Makeup Brush Cleaner Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

16

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • Brand 132%
  • Brand 228%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Makeup Brush Cleaner Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Makeup Brush Cleaner Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makeup brush cleaner bowl10K/yr
  • makeup brush cleaning bowl5K/yr
  • 3 in 1 makeup brush cleaner7K/yr
  • makeup brush cleaner and holder1K/yr
  • golikee makeup brush cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Makeup Brush Cleaner Bowl

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Ease Of Cleaning”
20%of negative reviews mention “Ease Of Cleaning”
2.7%of orders come back
“not a cleaning”
A buyer, on “Ease Of Cleaning”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Makeup Brush Cleaner Bowl questions

Answered from the same tracked data.