Is makeup brush cleaner bowl profitable to sell on Amazon United States?

The niche generates $14K/yr across 20 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (38/100).

How competitive is the makeup brush cleaner bowl niche?

14 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in makeup brush cleaner bowl?

Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Functionality-Overall. The return rate is 2.7%.

When does demand for makeup brush cleaner bowl peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the makeup brush cleaner bowl niche?

Listings span $4.06–$32.31; the average listing price is $11.40 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.

makeup brush cleaner bowl

Skip it

A small market ($14K/yr) — this niche doesn't clear our bar today.

Review moat

Good886.55

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.06–$32.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.40

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-20.4%

90-day search growth — must beat 0% to launch

Market size

Bad$14K

$14K/yr · 25K searches

According to Flapen's Amazon United States niche tracking, makeup brush cleaner bowl is a $14K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

makeup brush cleaner bowl market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $17K–$23K; units × avg price
Conversion rate: 4.8%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 9.0%
Avg brand age: 21 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

Etercycle32%
GOLIKEE28%
senbowe9%
ATIDIE5%
YalsFTY5%
UPTOZOBLY4%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -20.4% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top makeup brush cleaner bowl search terms

makeup brush cleaner bowl10K/yr -11.6%4.2% conv.
makeup brush cleaning bowl5K/yr +0.2%3.7% conv.
3 in 1 makeup brush cleaner7K/yr -40.1%1.4% conv.
makeup brush cleaner and holder1K/yr -37.7%1.2% conv.
golikee makeup brush cleaner2K/yr -68.0%13.7% conv.

All search terms

Top makeup brush cleaner bowl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Foldable Silicone Makeup Brush Cleaner Bowl - Etercycle Portable Cleaning Tool for Brushes Powder Puffs and Sponges (Pink)

Etercycle$5.024.7★2,468 rev

GOLIKEE Makeup Brush Cleaner Mat 3 in 1 Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Tool Organizer for Storage and Air DryingKhaki

GOLIKEE$11.214.5★2,005 rev

senbowe 3 in 1 Makeup Brush Cleaner Mat Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Pad Tool Organizer for Storage and Air Drying Make Up Brush Washing Tool for Sponge

senbowe$7.594.5★240 rev

Foldable Silicone Makeup Brush Cleaner Pad Bowl YalsFTY Portable Mat Scrubber Cleaning Tool for Makeup Brushes (Pink)

YalsFTY$4.874.6★503 rev

GOLIKEE Makeup Brush Cleaner Mat 3 in 1 Silicone Makeup Brush Cleaner Bowl Cosmetic Brushes Cleaning Tool Organizer for Storage and Air Drying (Purple)

GOLIKEE$10.734.5★2,005 rev

Newest

by launch date

2Pcs Foldable Silicone Makeup Brush Cleaner Bowl - Portable Cosmetic Brush Cleaning Tool for Makeup Brushes Powder Puffs and Sponges Deep Clean Brush Washer for Travel and Home Use (Pink Blue)

Cinyarly$4.9615 rev

1mo ago

Embagol Makeup Brush Cleaner Mat Brush Cleaner Bowl For Deep Cleaning Tools 3 in 1 Cleaning Tool Makeup Organizer Storage for Brushes Powder Puffs and Sponges(Purple)

Embagol$7.9411 rev

3mo ago

3-in-1 Electric Makeup Brush Cleaner & Dryer Automatic Brush Cleaner Machine with Deep Cleaning & Adjustable Drying USB-Powered for All Size Makeup Brushes Blush Brushes & Sponges

BIKTIC$29.35113 rev

5mo ago

Foldable Makeup Brush Cleaner Bowl Silicone Beige Portable Cleaning Tool for Brushes Powder Puffs Beauty Blender (1PC)

DITSONEO$4.061 rev

6mo ago

Buaefxb Silicone Makeup Brush Cleaner Mat Pink Foldable Portable Bowl Beauty Blender Scrubber Pad Cosmetic Brush Washing Tool with Cat Ear Design (Grey Mat and drying net)

buaefxb$5.0328 rev

9mo ago

What buyers say about makeup brush cleaner bowl

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning35%

“Cleans super well”

Ease Of Use16%

“Easy to store”

Quality-Overall7%

“I am impressed love the quality of the product so easy to use”

Moist/Dry5%

“helps them dry faster too”

Value For Money4%

“Reasonable price”

Brush Quality3%

“Great for eyeshadow sized brushes”

Advertised Vs Actual Product3%

“Works like it should”

Size-Overall3%

“convenient size Everything is very easy to use”

Design-Overall3%

“the design is beautiful”

Storage Capacity2%

“Great storage size”

What buyers complain about

Ease Of Cleaning20%

“not a cleaning”

Size-Overall9%

“Too small”

Functionality-Overall9%

“Doesn't work”

Durability7%

“Disappointing and breaks easily”

Value For Money6%

“Not good enough for the price”

Quality-Overall5%

“Update: Quality diminished quickly”

Moist/Dry4%

“it didn't dry the brushes”

Strength3%

“too flimsy”

Leak-Proof3%

“Rinsing tank leaks water all throughout machine”

Ease Of Use3%

“Not worth the effort”

Top return reasons

Size-Overall26%

Functionality-Overall15%

Defective Material/Parts10%

Advertised Vs Actual Product8%

Ease Of Cleaning8%

Product Condition7%

Gap/Hole3%

Color2%

Charging2%

Quality-Overall2%

Common questions

Is makeup brush cleaner bowl profitable to sell on Amazon United States?: The niche generates $14K/yr across 20 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (38/100).
How competitive is the makeup brush cleaner bowl niche?: 14 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in makeup brush cleaner bowl?: Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Functionality-Overall. The return rate is 2.7%.
When does demand for makeup brush cleaner bowl peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the makeup brush cleaner bowl niche?: Listings span $4.06–$32.31; the average listing price is $11.40 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.