Makeup Bag

Shoppers searched for this 35.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.5M a year.

Searches, last 12 months

35.1M

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

1.6%

Market size, estimated

$8.5Ma year

Peak month

December2.2× the quietest month

Top search term

makeup bag13.6M searches a year

Listings sell for $14.69 on average, from $4.40 to $29.65. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 8,000 to 10,000 of them. At $14.69 that is $118K to $147K a year per listing.

Average price

$14.69under the $15 to $100 sweet spot

Price range

$4.40–$29.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

8,000–10,000

Revenue per listing a year

$118K–$147K

Returns

3.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Bags & Cases. It carries 6,876 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#43in Bags & Cases

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

6,876per listing

Listings tracked

74

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months